Experience

Next Games

• Entertainment
• 1 - 100 Employee

• Product Owner

  • Aug 2022 - Feb 2023

  Helsinki

• Head of New Games

  • Jun 2021 - Jul 2022

  - Built up and led a New Games initiative with 15 Developers across three teams - Ensured teams had clear objectives and the needed resources and ownership of their projects - Developed and tested ways of early validation of games together with User Research and Games teams

• Product Owner

  • Aug 2020 - May 2021

  Helsinki Metropolitan Area



Polka Dot Studio Oy

• Finland
• Computer Games

• Founder & CEO

  • Nov 2016 - Aug 2020

  Helsinki Area, Finland Free-to-play fashion games for female audiences Highlights: - Finding a bunch of people who shared the same vision, raising funding and founding a company together - Soft Launching Trendy Stylist with Russia's biggest influencer and growing the game to 1M downloads Responsibilities: - Company strategy and fundraising - Hiring and leading a team of 9 professionals - Game vision together with the team - Producing three games to various stages of development - QA



Appstar Oy

• Finland
• Entertainment

• CEO

  • Apr 2016 - Oct 2016

  Helsinki Area, Finland Responsible for the overall strategy and running of the company. Highlights: - Pitching on stage at Games First 2016, Latitude59 and Pitch Finland - Pitching the company for over 20 investors including Tim Draper, Initial capital, Index Ventures... Responsibilities: - Feature design and prioritization - Leading the development team - App store research and monitoring - Creating concept plans for the next game

• User Acquisition

  • Oct 2015 - Mar 2016

  Turku Area, Finland My objective was to find the best possible user acquisition strategy for for a dress up game for 13-24 year old women. We figured that for the game's target audience YouTubers are the new celebrities so we designed the game with that in mind. We approached Finnish YouTubers and made deals for them to be represented in the game. Highlights: - Beta launching World of Fashion game in April 2016 in Finland - Climbing to #2 Free App on both IOS and Android - Over 500 000 downloads… Show more My objective was to find the best possible user acquisition strategy for for a dress up game for 13-24 year old women. We figured that for the game's target audience YouTubers are the new celebrities so we designed the game with that in mind. We approached Finnish YouTubers and made deals for them to be represented in the game. Highlights: - Beta launching World of Fashion game in April 2016 in Finland - Climbing to #2 Free App on both IOS and Android - Over 500 000 downloads worldwide with zero cost Responsibilities: - Designing social features for the game - Approaching YouTubers and making the deals - Collecting and analyzing data from YouTube campaigns - Planning the ASO strategy and constantly monitoring and fine tuning it - Social media strategy and its execution



Digital Chocolate

• Computer Games
• 1 - 100 Employee

• Game Tester

  • Jan 2013 - Jul 2013

  Helsinki My first glimpse to the interesting world of game testing. Too bad it ended too soon when Digital Chocolate closed its Helsinki offices for good.



InstaRant

• Austria
• Advertising Services
• 1 - 100 Employee

• Founder&Product Owner

  • Jun 2012 - Jan 2013

  Two man team building Soviet era "complaint book" app for Russian market. After some bootstrapped development we were too late on the market and decided to move on to next challenges.



Maternity Leave

• Musicians
• 1 - 100 Employee

• Mompreneur

  • Nov 2010 - Jun 2012

  Espoo While taking care of my baby girl I was active in Aaltoes startup community and played with some concept ideas for possibly starting something of my own.



Digital Chocolate (Sumea Studio)

• HR Assistant

  • 2006 - Sep 2010

  While working at Digital Chocolate I had a front row view into the game industry. Both on mobile and on Facebook. Both industries evolved rapidly during my period in the company and it was extremely interesting to see the changes. In my role as HR Assistant I was part of the recruiting and training process.



SMC Pneumatics Finland

• Sales Assistant

  • Jun 2004 - Feb 2005

  Espoo, Finland - Responsibility for all office work. - Providing support for sales personnel. - Attending Trade Fairs and participation in marketing projects. - Assisting in product deliveries in Finland and Baltic countries



Viola Systems Oy

• Administrative Assistant

  • Jan 2000 - Apr 2003

  One day I came to the office with my computer and took charge of effectively running the office, financials and deliveries. In a small startup everybody is responsible for everything and I really thrived in that kind of atmosphere. Too bad that my first real job set a very high bar and totally alienated me from the big corporations.



Eurofacts

• Book and Periodical Publishing

• Assistant

  • 1998 - 2001

  A very important experience which showed me that I ill suite for solitary work translating boring political documents. Too bad I did not know that before I started my studies :=)