Experience

HIDDEN CLIFFS - The Luxury Creatives

• Co-Founder & Creative Director

  • Sep 2021 - Present

  Video has become a marketing game changer for premium hospitality brands. This revolution is here to stay and your brand needs to stake its claim. Experts in crafting visual tales Hidden Cliffs offers an unparalleled range of production options. From informative films to lifestyle productions that include models and actors or shorter films for websites and social media. Our extensive range includes (but is not limited to) classic cinematic and vlog-style edits, mobile film cuts, and user-generated content for all screens and devices. Hidden Cliffs bespoke creations are tailored to capture the magic of your brand and spark the emotions of new and existing customers. Our discerning taste, high standards and savvy technological expertise inspires and guides our clients forward. Check out our top reasons why you should hire Hidden Cliffs to take care of your digital marketing needs: -Marketers consider video as the media with the highest ROI -Video has been shown to increase sales by 90% -Luxury properties that use video marketing enjoy a 75% increase in brand recognition and awareness and 85% more qualified leads each year. -Did you know that video activates mirror neurons? These informative messengers in the brain make you experience and feel what you are watching. Hidden Cliffs has the technique, expertise and tools to produce videos that trigger emotional connections for your new and existing customers. -Hidden Cliffs curated service takes care of everything, making the whole process fun, easy and enjoyable. We produce, shoot, edit and deliver projects on time and on budget. -Our promotional and consultancy services help you plan influential video strategies in order for your brand to reach its target audience and generate effective results. -We are more hands-on than a consultancy, more comprehensive than an agency, boutique enough to care deeply, and big enough to impact highly.



Kensington Place

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Marketing Consultant

  • Sep 2018 - Aug 2019

  Marketing Consultant & Director of Content Creation, 2018 to 2019 www.kensingtonplace.co.za Worked as an independent consultant to provide marketing expertise to Kensington Place. Researched industry, market, demographics, trends, sales results, and other data. Analysed details of competitor offerings, including specifications, market share, pricing, and promotional materials. Created detailed reports with research findings and analysis to inform marketing strategies. Provided written documents and verbal presentations to guide the creation of new marketing plans and strategies. Recommended specific marketing approaches and spending budgets to achieve the client's desired sales goals. Worked within the client's budget to produce effective promotional materials and advertising opportunities. Tracked sales and feedback and adjusted marketing strategies as necessary. Directed and Managed the rebranding of Kensington Place social media platforms and upcoming new website. Conceptualized, planned and published deep-engagement and long-form content in line with performance metrics. Improved level of content quality across all channels. Key achievements from September 2018 to March 2019: Website traffic was up 97% while bound rates for same period were down to 8.87%. Increased brand awareness searches by 347%. Generated 17% in conversion rates and an overall increase in 45% in the first 6 months after launch. Increased overall Sales for Kensington Place by 8% in 6 months.



Urban Adventures Companies

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Director of Brand and Marketing Communications

  • May 2010 - Jan 2018

  Responsible for developing & implementing brand and marketing strategies, including numerous events to achieve synergy among the 5 brands: Vida Fitness, Aura Spa, Bang Salon, Capitol City Brewing Company and the Penthouse Pool Club which make up the Urban Adventures Group and their numerous brand locations. Identified, created and implemented branding and marketing strategies, based on knowledge of company objectives and market characteristics, to maximize our cross promotional and corporate-wide branding marketing efforts. Established an effective and recognizable company identity for UAC group, a lifestyle company consisting of 3 integrated & affiliated businesses with over 1000 employees and $7M in net profit. Worked with UAC Group senior management to design a comprehensive Annual Marketing plan and budget of over $624,000 across all brands. Developed & oversaw the creation of internal and external advertising campaigns, including websites, videos, brochures, promotional literature, and social media content. Conceptualized, planned and coordinated events such as Grand Openings, Fundraisers, Outdoor Festivals and Member retention events. Collaborated and developed partnerships with numerous organizations, local businesses, local influencers and personalities to stay engaged with the community. Provided oversight, following marketing plan and budget implementation, for placement and execution of print and web advertising across all brands. Tracked and analyzed marketing campaigns results and evaluated their success with the sales team. Managed corporate and online presence for a positive brand image and usage across all brands, leading to increased financial growth, improved customer experience, and outstanding service for online booking, central events request logs and gym schedule alerts. Monitored market trends to generate insights for the localization of our brands narrative. Set, communicated and maintained timelines, budget and priorities on every project