Olena Dontsova

Marketing Manager at Moravio
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Contact Information
Location
CZ
Languages
  • Russian Full professional proficiency
  • Ukrainian Native or bilingual proficiency
  • English Professional working proficiency

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Petr Škuta

I always admire dedicated people and their passion for their work. Olena is one of them. As head of the marketing department, she has a firm grip on all campaigns and promotions. Olena is results-oriented and data-driven. There is always a good vibe in the team as Olena is a great team player and the main thing she exudes is positivity. I am proud to have had the opportunity to work with her.

Anna Tomiak

Elena is a creative and very nice person with a lot of ideas. Who has a nice sense of humor and can communicate with any type of people. She is good professional with a lot of experience in marketing. She quickly learns new skills and readily takes on tasks of any complexity . I believe that Elena will make a valuable addition to any organization that she may join.

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Experience

    • Czechia
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Marketing Manager
      • May 2022 - Present
    • Ukraine
    • IT Services and IT Consulting
    • 300 - 400 Employee
    • Head Of Marketing
      • Aug 2021 - Present

      Building multichannel marketing strategyPlanning and budgeting year/monthly/weekDeveloping new funnels and productsCompetitor analisysSearching and testing new marketsContent, SMM, Digital strategyControl and buildind year/monthly/daily reportsControl tactical and strategial KPI

    • Team Lead of Digital Marketing Department
      • Oct 2020 - Aug 2021

      Analytics reportsTactical reportsPlanning lead/budget monthly for digitalImplementation email and chatbot chainsSearching for contractorsControl and distribution of workload on projects between subordinatesSearching and connecting new channelsSearch and training of targeting expertsSetting up the script for auto-dialingTechnical review of new candidates.Mentoring trainee and juniors

    • PPC, Lead generation
      • Apr 2018 - Oct 2020

      Setting Google Analytics, Google Tag manager, Google Optimize.Facebook Ads lead generationGoogle Ads lead generationLinkedIn Ads lead generationTiktok Ads lead generationChat-bot configuringEmail marketingViber/SMS marketingIntegration settings with CRM/Call tracking/SendersDaily/monthly reportsCooperations with bloggers and telegram channelsTasks for designers, content-makers, video-makersLanding Page instructions and tasks for admins

    • SMM expert in targeting ads, CPC/CPL generation
      • Dec 2016 - Aug 2018

      SMM, SMO: 1. Develop the content plan, audiences for advertising. 2. Conducting advertising campaigns Facebook, Instagram. Development of a multilevel sales strategy. 4. Contextual advertising on Facebook and Instagram 5. Working with the Mass Following instruments 6. Analysis of site usability. 7. Analysis, adjustment of contextual advertising Google 8. Implementing chatbots, developing chatbots strategy. 9. HR marketing - implementation of a strategy for attracting potential personnel through advertising in social networks

    • Switzerland
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • SMM expert
      • Aug 2017 - Mar 2018

      Swiss Academic publishers: - SEO optimization - SMM strategy - Email marketing - Competitors analysis Facebook links: @Scientific.Net.Ltd @scipress.ltd Swiss Academic publishers: - SEO optimization - SMM strategy - Email marketing - Competitors analysis Facebook links: @Scientific.Net.Ltd @scipress.ltd

    • Advertising Services
    • 1 - 100 Employee
    • SMM expert
      • Nov 2016 - Jul 2017

      Freelance Freelance

    • Germany
    • Photography
    • Project Manager
      • Apr 2012 - Nov 2016

      Control team members tasks and KPI Searching and updating new team members Integrations and access tasks Planning sprint tasks, history points Measuring priority of task Daily and week meeting with team and team leads Control and support bussiness flow process Control team members tasks and KPI Searching and updating new team members Integrations and access tasks Planning sprint tasks, history points Measuring priority of task Daily and week meeting with team and team leads Control and support bussiness flow process

Education

  • NIMA Marketing
    Advaced course, NIMA Business Marketing-B
    2019 - 2020
  • Webpromoexperts
    Specialist, Google Analytics Advanced course
    2019 - 2019
  • Owox
    Specialist, Analytics cources
    2018 - 2019
  • SQL Course
    Skillup
    2018 - 2018
  • Google Analytics Academy
    Specialist, Google Analytics
    2016 - 2016
  • Facebook Blueprint
    Specialist, Facebook Ads
    2016 - 2016
  • Classic Privat Univercity of Zaporizhizhia
    Specialist, Journalism
    2015 - 2016
  • Zaporizhia National Technical Univercity
    Bachelor degree in Finance and Specialist degree in Finance, Finance
    2007 - 2012

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