Experience

MTB BANK

• Ukraine
• Banking
• 1 - 100 Employee

• Head of Marketing and Advertising Department

  • Oct 2021 - Present

  Creating and implementing a marketing strategy, media planning Managing marketing projects from concept to implementation, supervised the product launch Business analysis, research and documentation management Analysis of work results, making suggestions for improvement Managing work of team and contractors (copywriters, designers, SEO, web specialists) Creating and implementing a marketing strategy, media planning Managing marketing projects from concept to implementation, supervised the product launch Business analysis, research and documentation management Analysis of work results, making suggestions for improvement Managing work of team and contractors (copywriters, designers, SEO, web specialists)



Managing company "Service Plus"

• Odessa, Ukraine

• CBDO

  • Feb 2021 - Aug 2021

  Building the team from the scratch Branding and Identity creating Offline and digital marketing strategy development Development and implementation of a new model of work to optimize costs and improve the quality of service for company working in the field of municipal services Building the team from the scratch Branding and Identity creating Offline and digital marketing strategy development Development and implementation of a new model of work to optimize costs and improve the quality of service for company working in the field of municipal services



Utility managing company "Cheryomushki", Odessa city department of municipal services

• Odessa, Ukraine

• Deputy Director

  • Dec 2019 - Feb 2021

  A product strategy for the enterprise has been developed. An online tendering procedure has been introduced. Industry experts involved. Key policy statements, development directions and projects developed. Internal marketing tools have been developed and implemented, which has significantly improved the quality of services provided. A product strategy for the enterprise has been developed. An online tendering procedure has been introduced. Industry experts involved. Key policy statements, development directions and projects developed. Internal marketing tools have been developed and implemented, which has significantly improved the quality of services provided.



MIRS Corporation

• Ukraine
• Consumer Goods
• 1 - 100 Employee

• Product Marketing Manager

  • Oct 2018 - May 2019

  Development and implementation of strategic plans for the development and support of the brand; Formation of a multi-channel complex of promotion and positioning; Selection of communication channels and tools to achieve goals. Management of operational marketing, development and implementation of a marketing plan Managing the process of budgeting and procurement; Monitoring the development of the market and competitive environment; Preparation of advertising and PR materials; Development, implementation and analysis of the effectiveness of marketing activities in sales promotion (preparation of briefs, development of mechanics, preparation of promotional materials, targeted programs) Preparation and analysis of reporting results; Interaction with other departments of the company.



Etual ltd.

• Ukraine
• Construction
• 1 - 100 Employee

• Marketing and PR manager

  • Oct 2017 - Oct 2018

  Preparation, coordination and implementation of promotional and marketing activities aimed at promoting the brand; Budget planning and control; Increase of brand recognition among potential customers; Coordination and control of the development of the company's website; Coordination of processes and preparation of materials for placement in specialized printed and electronic resources; Development of internal documents and rules for the use of the trademark and brand elements of the trademark; Interaction with contractors and partners; Interaction with specialized departments of the company in the framework of marketing strategy implementation; Development and implementation of the company's communication strategy (including intercorporate); Writing scripts for incoming and outgoing calls / letters; Formation of commercial offers; Preparation of tender documents and participation in tenders.



NOVBUD

• Ukraine

• Head of Advertising and Marketing Department

  • Jun 2017 - Oct 2017

  Development and implementation of marketing strategy and advertising campaign; Planning, development, launch and control of advertising campaigns and BTL activities in the communication strategy; Preparation of marketing-plan, detailed media plan - quarterly and per month; Budget planning advertising campaigns; Development of digital marketing (SMM and SEO strategies, Internet marketing); Analysis of the advertising campaigns and promotional events; Interaction with partners and contractors; Coordination of work of design department; Organization of research in depending on goals; Organization and control of the processes of preparation of advertising and information materials and their placement in the media; Organization of production of souvenir products in accordance with the corporate style; Accounting for advertising and marketing products.



CrossFit Banda

• Spectator Sports
• 1 - 100 Employee

• Head of Advertising and Marketing Department.

  • Aug 2015 - May 2017

  Creation and implementation of measures aimed at promoting the company's brand (nationwide sports tournaments and conferences) Preparation and implementation of advertising campaigns; Organization and control of the preparation of advertising and information materials and their placement in the media; Organization of production of souvenir products in accordance with the corporate style; Website support (content, design, promotion); Keeping records of advertising and marketing products; Realization and control of SMM and SEO strategy; Interaction with contractors (advertising agencies, printing, etc.); Control of the availability and placement of advertising and marketing products in the location of clubs and partners; Setting up task to media production tasks and monitoring their implementation. Realization and control of media support for events held by the club (in-club activities, out-door activities); Development of sponsorship proposals and presentations. Implementation of sponsorship packages in the direction of the media;