Olena Yena
Head of Marketing at CleverStaff - professional recruitment software- Claim this Profile
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Bio
Experience
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CleverStaff - professional recruitment software
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Ukraine
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IT Services and IT Consulting
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1 - 100 Employee
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Head of Marketing
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May 2022 - 1 year 8 months
◦ Develop and execute comprehensive marketing and PR strategy. ◦ In charge of product expansion in Poland and the EU market. ◦ Develop and manage Customer Acquisition strategy including website building, sale collaterals, paid traffic, SEO, content marketing, partners and experts, PR activities, social media, email, notification system, etc. ◦ Lead a high-performing marketing team.
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Median ads & School
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Advertising Services
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1 - 100 Employee
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Head of PPC
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Jun 2019 - Sep 2021
Kyiv, Kyiv City, Ukraine ◦ Made a career from freelance Media Buyer to Head of PPC. ◦ Developed a Paid Traffic Department, 12 specialists, and 4 Team Leads from scratch. ◦ Conducted pre-sale meetings to attract new clients. ◦ Developed and presented marketing audits and strategies for paid channels. ◦ Managed to increase the company's revenue by 400% and expand the client’s portfolio 5 times.
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Facebook Advertising
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Hungary
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Advertising Services
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700 & Above Employee
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Marketing Traffic Manager
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Jun 2018 - Sep 2019
◦ Due to the performance approach in working with clients, diving into their business processes, marketing and sales systems it allowed keeping the average ROAS at 600%, the maximum ROAS 1700%. ◦ I also built a long-term business relationship with clients.
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VUSO Private Stock Insurance Company
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Ukraine
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Insurance
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1 - 100 Employee
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Marketing Manager
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Jan 2016 - Jun 2018
Kyiv, Kyiv City, Ukraine ◦ Launched and developed new traffic channels for the company: Facebook & Instagram Ads and email, which became full-fledged sales channels in a short time.
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Gazer
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United Kingdom
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Public Relations Manager
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Jul 2014 - Apr 2015
Kyiv, Kyiv City, Ukraine ◦ Increased the number of brand mentions by 30% in 6 months ◦ Worked with the negative, 2.5 times increased the number of positive reviews.
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Education
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Projector Institute
Product Marketing Management -
Donetsk National University
Diploma of Specialist with Honor, Journalism -
Donetsk National University
Diploma of Education, Business Transtalor (English)