Olena Yena

Head of Marketing at CleverStaff - professional recruitment software
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Contact Information
us****@****om
(386) 825-5501
Location
UA

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Experience

    • Ukraine
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Head of Marketing
      • May 2022 - 1 year 8 months

      ◦ Develop and execute comprehensive marketing and PR strategy. ◦ In charge of product expansion in Poland and the EU market. ◦ Develop and manage Customer Acquisition strategy including website building, sale collaterals, paid traffic, SEO, content marketing, partners and experts, PR activities, social media, email, notification system, etc. ◦ Lead a high-performing marketing team.

    • Advertising Services
    • 1 - 100 Employee
    • Head of PPC
      • Jun 2019 - Sep 2021

      Kyiv, Kyiv City, Ukraine ◦ Made a career from freelance Media Buyer to Head of PPC. ◦ Developed a Paid Traffic Department, 12 specialists, and 4 Team Leads from scratch. ◦ Conducted pre-sale meetings to attract new clients. ◦ Developed and presented marketing audits and strategies for paid channels. ◦ Managed to increase the company's revenue by 400% and expand the client’s portfolio 5 times.

    • Hungary
    • Advertising Services
    • 700 & Above Employee
    • Marketing Traffic Manager
      • Jun 2018 - Sep 2019

      ◦ Due to the performance approach in working with clients, diving into their business processes, marketing and sales systems it allowed keeping the average ROAS at 600%, the maximum ROAS 1700%. ◦ I also built a long-term business relationship with clients.

    • Ukraine
    • Insurance
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2016 - Jun 2018

      Kyiv, Kyiv City, Ukraine ◦ Launched and developed new traffic channels for the company: Facebook & Instagram Ads and email, which became full-fledged sales channels in a short time.

    • United Kingdom
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Public Relations Manager
      • Jul 2014 - Apr 2015

      Kyiv, Kyiv City, Ukraine ◦ Increased the number of brand mentions by 30% in 6 months ◦ Worked with the negative, 2.5 times increased the number of positive reviews.

Education

  • Projector Institute
    Product Marketing Management
  • Donetsk National University
    Diploma of Specialist with Honor, Journalism
    2005 - 2010
  • Donetsk National University
    Diploma of Education, Business Transtalor (English)
    2008 - 2010

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