Oleksandra (Alex) Melnyk

Head of Operations at Welcome Pickups
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Contact Information
us****@****om
(386) 825-5501
Location
Amsterdam, North Holland, Netherlands, NL
Languages
  • English Full professional proficiency
  • Ukrainian Native or bilingual proficiency
  • Russian Native or bilingual proficiency
  • French Limited working proficiency

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Bio

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Credentials

  • Google AdWords
    Google

Experience

  • Welcome Pickups
    • Greece
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Head of Operations
      • Aug 2022 - Present

  • Stealth Startup
    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Co-Founder
      • Dec 2021 - Present

  • Uber
    • United States
    • Internet Marketplace Platforms
    • 700 & Above Employee
    • Growth Lead - Shared rides, Europe
      • Nov 2019 - Nov 2021

      Leading growth of a new business unit - High Capacity Vehicles Leading growth of a new business unit - High Capacity Vehicles

  • Uber
    • United States
    • Internet Marketplace Platforms
    • 700 & Above Employee
    • Territory Lead, Ukraine - Uber Eats
      • Jun 2018 - Aug 2019

      • Launched the product in Ukraine and scaled business to 700 restaurants on the platform• Budget owner of marketing and restaurants P&L lines• Built and managed high-performing teams of 10 employees across 4 verticals• Led marketing efforts for Czech Republic, Romania, and Ukraine

    • Regional Marketing Manager, CIS & CEE - Ridesharing
      • Jan 2017 - May 2018

      • Led creation of quarterly marketing plans (projects roadmap, KPIs, budget allocation) • Established regional research framework and set up execution process in 9 countries • Developed integrated (online & offline) partner acquisition campaigns across 20 cities • Launched and scaled partner loyalty programs and car branding, pioneering in EMEA

    • Country Marketing Manager, Ukraine - Ridesharing
      • Feb 2016 - Jan 2017

      • Was a part of a 3-people team launching Uber in Ukraine • Led all marketing efforts and grew customer base to 1M+ users in less than 9 months• Managed strategic national partnerships - Visa, Mastercard, Samsung, Kyivstar, Okko

  • Google
    • United States
    • Software Development
    • 700 & Above Employee
    • Marketing Intern
      • Feb 2015 - Jan 2016

      • Managed local B2C marketing: Science Fair, Art Project, Map Maker, Apps4Education • Launched ‘Digital Garage’ - #1 educational campaign of Google in Ukraine • Coordinated 3 communities of over 5000 ppl in total (Map Makers, Educators, Developers) • Managed local B2C marketing: Science Fair, Art Project, Map Maker, Apps4Education • Launched ‘Digital Garage’ - #1 educational campaign of Google in Ukraine • Coordinated 3 communities of over 5000 ppl in total (Map Makers, Educators, Developers)

  • Whitmill Trust SA
    • Geneva Area, Switzerland
    • Project coordinator
      • Nov 2013 - Feb 2014

  • UKRAINIAN YOUTH CENTRE (NGO)
    • Leipzig Area, Germany
    • Team Lead
      • Mar 2013 - Aug 2013

  • ErGarda International Limited
    • Kyiv
    • Marketing Intern
      • Sep 2012 - Mar 2013

Education

  • Harvard Business School Online
    HBX Executive Education, Strategy & Leadership Modules
    2017 - 2018
  • University of Geneva
    Exchange Studies in Business
    2013 - 2014
  • National University of Kyiv-Mohyla Academy
    Master's Degree, Finance
    2014 - 2016
  • National University of Kyiv-Mohyla Academy
    Bachelor's Degree, Economics
    2010 - 2014

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