Brand Manager Jägermeister

• Aug 2023 - Present

Senior Innovation Manager

• Nov 2022 - Aug 2023

Lead launch of 10 new sorts and 20 SKU's in 6 months

Senior Brand Manager Core & Value Brands

• Mar 2021 - Nov 2022

• BILE FRUTER LAUNCH. Led new flavored beer launch in 3 sorts and 5 SKU'sLed full innovation cycle: market & consumer research, product, brand positioning & VBI development. Understood the importance of trends (health & wellness) and their influence on consumer behavior. Developed full ownership of a brand and boosted communication skills due to constant cross-functional collaboration.Launched product with design superiority and liquid parity. • TITAN LAUNCH. Led full relaunch of strong beer brand "Chernihivske Titan" in 6 SKU's: -Conducted market analysis to formulate key gaps and barriers -Conducted qualitative and quantitative researches to understand consumer needs, perceptions and behaviours -Developed and validated product concepts -Together with supply team developed new liquid, which was chosen by consumers as #1 among competitors -Created brand name, which was chosen by consumers as #1 among 77 proposed -Together with creative agency developed designs, which were chosen by consumers as #1 among competitors -Together with supply team developed a new unfiltered sort to deliver incremental brand growth by attracting new consumers-Supported relaunch with digital marketing campaign Show less

Brand Manager Bud & Premium Brands

• Jun 2020 - Mar 2021

-Participated in launch of cider brand "De Sad" that became #2 brand on cider market in 3 months after launch and winning bronze Effie-Led fruit beer brand relaunch, conducting qualitative and quantitative researches, formulating insight and developing product and brand concepts

Global Management Trainee (GMT)

• Aug 2019 - Jun 2020

August-December: general inductions at global and zone level, and both supply and sales specific deep-dives to Sales and Supply on business unit level.December-March: first individual assignment. Created a tool for shift management in order to icrease brewhouse efficency by 20%. Proposed prior CAPEX invesments. December-June: innovation project. Together with the team conducted preliminary and secondary data research to understand key behavioral and consumption patterns of gen-z and proposed product innovationMarch-June: Kyiv head office commercial routine optimization. Show less

Brand Executive BUD

• Nov 2018 - Jul 2019

•Participated in launch of "Red Book of legendary Ukrainian parties" as a part of Bud 2019 Equity campaign, the winner of Creative X Europe Award. Results: growth of meaningful by 28.8%, brand power by 10.3% and sales during the campaign by 5%•Lead "Augment your reality with BudxTomorrowland" digitial campaign

Account Executive

• Feb 2017 - Jul 2017

• Built and maintained strong and long-term customer relationships with multiple clients at a time (METRO Cash and Carry, Hyundai, Cheil, Nestle, Klitschko Foundation, Technodom, TSUM department store, Obolon) • Coordinated cross-functional teams of 4 to 6 people establishing priorities to ensure quality services on digital projects • Set and presented social media strategies to 5 different customers, considering specific requirements • Reported on digital campaign success analyzing 10+ digital performance metrics including traffic, conversion, reach • Led project, client and brainstorm meetings to understand goals and generate at least 3 creative problem solutions • Negotiated and closed 20+ contracts and agreements on providing creative, media, web and video production services • Managed finances of campaigns with budgets up to 20 000 euro Show less

Production Assistant

• Sep 2015 - Nov 2015

• Created mood boards, location references and props presentations for the client • Managed travel details for the arriving guests such as hotels and flights • Scheduled and conducted appointments and meetings including pre-production meetings and castings • Managed transport for all the shooting group and logistics of the equipment • Operated financial resources, agreed budgets and delivered accounting reports • Searched for contractors and communicated with them engaging into the projects • Supported different departments of the shooting group to deliver social commercial "Defenders Day" for Presidential Administration of Ukraine Show less

Researcher

• Jun 2015 - Aug 2015

• Monitored 3 b2b markets researching potential customers’ and competitors’ profiles • Analyzed, filtered and organized information using Excel to generate 100 leads per day • Monitored 3 b2b markets researching potential customers’ and competitors’ profiles • Analyzed, filtered and organized information using Excel to generate 100 leads per day

Sales And Marketing Intern

• Jan 2015 - Mar 2015

• Visited 5 competing companies’ offices per day gathering information about marketing mix of competitive services • Visited 5 competing companies’ offices per day gathering information about marketing mix of competitive services