Experience

Flatfy
• Estonia
• Technology, Information and Internet
• 1 - 100 Employee
• Mobile Product Manager

  • Sep 2021 - Present


EVO.company

• United Kingdom
• Retail Office Equipment
• 100 - 200 Employee

• Mobile Product Manager

  • Aug 2018 - Aug 2021

  • Launched a new payment method Apple Pay, in partnership with Apple and PrivatBank. Became a benchmark for the company in UX and conversion.• We have restarted the Prom escrow-payment method. The share of payments increased 10 times.• Increased the share of orders through the application by 8%. By using effective marketing activities and user paths.• Transformed mobile development in the company. Increased the frequency of deployment, stability and involvement of developers in each specific functionality. Show less

• Mobile Marketing Specialist

  • Nov 2017 - Aug 2018

  • Scaled paid acquisition channels. Increase the share of paid orders from 4% to 16%. Only positive ROMI.• Built a system of end-to-end analytics and monitoring of all acquisition and retention channels.• Launched system work with push notifications. Increase the share of direct orders.

• Marketing Specialist

  • Jan 2016 - Nov 2017

  • Found a new channel for acquisition leads. Increased the amount of leads by 55% and optimized the CPA by 33%.• Automated setting, response and optimization of contextual advertising through Google scripts.

• PPC manager

  • Aug 2014 - Dec 2015

  Duties:Running advertising campaigns in Google Adwords, Yandex.Direct, Admixer, MyTarget and VK.Monitoring Performance analysis and optimization using metrics to Google Analytics and Yandex.Metrika.Reports on the results of advertising campaigns.Key achievements:Successful management of advertising campaigns.Expansion of private client base among the company's clients have successfully run their projects on the portal.Extension of skills and knowledge in the field of e-commer Show less