Experience

KGK Norge AS

• Norway
• International Trade and Development
• 1 - 100 Employee

• Chief Sales & Marketing Officer

  • Sep 2022 - Present



Active Medical B.V.

• Netherlands
• Medical Equipment Manufacturing

• Chief Marketing Officer

  • May 2021 - Present

  Prof Can Ince, Dr Matthias Hilty, and their extensive network of pioneers are unlocking the secrets of "the hidden organ" by developing a method for real time AI driven analysis of the sublingual (under the thounge) microcirculation. My job is to shed light on their discoveries, and help them in the process of developing and selling great products that will make a dent in several medical directions, including sepsis detection, and pediatric care. Prof Can Ince, Dr Matthias Hilty, and their extensive network of pioneers are unlocking the secrets of "the hidden organ" by developing a method for real time AI driven analysis of the sublingual (under the thounge) microcirculation. My job is to shed light on their discoveries, and help them in the process of developing and selling great products that will make a dent in several medical directions, including sepsis detection, and pediatric care.



Norwegian Speed Factory

• Norway
• Advertising Services

• CEO and Concept Developer

  • Jun 2013 - Present

  Design, idea- and concept development for disruptive marketing and PR. Exemplified by the Viking T6R, the World's fastest lawn mower, which generated over 1 mill EUR in PR revenue, and ended up in the evening news on the Norwegian national broadcaster, heading a marketing concept increasing Viking lawn mower sales in Norway by over 100%, increasing the sales of Viking robotic lawn mowers by 6.000%, and increasing overall sales of all brands at the Felleskjøpet Roadshow by 227%.Similar project for MINI, selling 30.000 children's books, 8.000 RC cars, and 52 fully decorated MINI Countryman, which was 5% of total MINI sales in Norway, giving over 1.000 ride alongs in the specially built and totally unique 4 seater rally car, which was the star in a TV series for Web generating 700.000 views, all to keep MINI top of mind in Norway.For NASTA, the official Norwegian importer of Hitachi heavy equipment, the children's book character Hitachoo, a small excavator with OCD tendencies, was developed. 8.000 childrens books were sold, including the unnoficial Norwegian record in number of books signed in a book signing, 1.097 over three days, helping NASTA to increase sales on the Vei Og Anlegg expo to 120 machines versus the 80 machine sales budget. Show less

• CEO

  • 2011 - 2017



Nose End First

• Norge

• Head coach

  • May 2015 - Present

  Driving technique coach both in the World Rally Championship, and for road users focusing on traffic safety. Driving technique coach both in the World Rally Championship, and for road users focusing on traffic safety.



KGK

• Sweden
• Motor Vehicle Manufacturing
• 200 - 300 Employee

• Chief Marketing Officer

  • Mar 2022 - Mar 2023



PIVO Productions

• Ski

• Illustratør

  • Apr 2012 - May 2021



Lundefaret MEDIA

• Owner

  • Jan 2010 - Nov 2013



Kulinaris AS

• Norway
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Markedssjef

  • Apr 2009 - Nov 2013

  Markedssjef i en oppstart som hadde store, interne utfordringer. Ledet en krevende prosess som fikk gründerne til igjen å prate sammen, som klargjorde intern rollefordeling, og som ved innføring av ukentlige styremøter gjorde at man klarte å ta viktige beslutninger, som å mekanisere en større del av produksjonen, samt igjen fokusere på produktutvikling. Et underliggende mål var å gjøre selskapet attraktivt for oppkjøp fra Diplom-Is, noe Kulinaris senere har lyktes med. Markedssjef i en oppstart som hadde store, interne utfordringer. Ledet en krevende prosess som fikk gründerne til igjen å prate sammen, som klargjorde intern rollefordeling, og som ved innføring av ukentlige styremøter gjorde at man klarte å ta viktige beslutninger, som å mekanisere en større del av produksjonen, samt igjen fokusere på produktutvikling. Et underliggende mål var å gjøre selskapet attraktivt for oppkjøp fra Diplom-Is, noe Kulinaris senere har lyktes med.



TV 2

• Norway
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Automotive Journalist

  • Apr 2010 - Sep 2012

  Worked in the TV-show Broom with idea development, and responsible for the live event. Worked on the internet site Broom.no, with idea development, concept development, and journalism. Worked in the TV-show Broom with idea development, and responsible for the live event. Worked on the internet site Broom.no, with idea development, concept development, and journalism.



Autofil

• Journalist

  • 2003 - 2008