Head A&R and Partnerships Africa, Publishing & Licensing

• Jan 2022 - Present

Talent Partner

• Dec 2021 - Present

Head Of Programming

• Jul 2020 - Jun 2021

Oversaw the co-ordination and administration of all aspects of programmes , production , music and news including the planning , organizing , leading & controlling the station’s programming activities .• Revamped and updated the entire music library with fresh music as well as created “Just Jozi”, a South African playlist, ‘’Alte Vibes’’: a fast-growing genre of alterative new school sounds and revamping of the Wayback Wednesday playlist by updating from the 60s to the late 90s and 2000s to resonate with our demography and target audience.• Revamped an in-house in show “The Bar” which drew sponsorship in less than 2 months.• Responsible for scheduling the South African, Alte Vibes’, Soul & Gospel playlists.• Secured partnership and sponsorship from “ONERPM” to sponsor an inhouse “Afro Top 10”, after revamping the charts.• Secured barter partnerships and interviews with “Multichoice” for Big Brother Housemates during “BBNaija” and “Mainland Block Party”.• Secured barter deals with “Viva Cinemas” to give City tickets for giveaways to listeners and brand visibility on their cinema screens and publicity materials in exchange for radio jingles, interviews and brand mentions.• Secured a barter deal between City FM & “Ikeja City Mall” which involved City FM playing ICM’s jingles on air & compiling playlists in exchange for ICM to post our content on their digital screens.• Secured a deal between City FM & “ Triller ’’ to post our playlists, content & logo on their platforms in exchange for us to air their playlists.• Creatively initiated and oversaw new radio liners and sweepers for the brand.• Came up with creative content to promote via our social media pages which has generated increase in engagement and followership.• Producer & Script writer for “City Talks with Reuben Abati”.• Moved the station’s ratings from 10th position to 8th position within the first 3 months.

Project Manager Trace Live with Runtown

• Feb 2019 - Mar 2019

•Oversaw the logistics, transportation and welfare of the artist Runtown, the band and collaborations with local French artists before, during and after the event.•Booked media rounds with Le Monde and Legende Urbaines to create awareness for the Trace Live event.•Secured partnerships with major clubs for club appearances. •Oversaw the logistics, transportation and welfare of the artist Runtown, the band and collaborations with local French artists before, during and after the event.•Booked media rounds with Le Monde and Legende Urbaines to create awareness for the Trace Live event.•Secured partnerships with major clubs for club appearances.

Talent Management Specialist

• Apr 2018 - Apr 2018

. In charge of booking event hosts and artists that participated and performed at the Castle Light unlocks J Cole concert in Nigeria on the 28th of April ,2018. . Oversaw the welfare , accommodation and logistics of the artists for the show .. Worked alongside the event planner & music team to ensure prompt service delivery and smooth programme coordination of the event . . In charge of booking event hosts and artists that participated and performed at the Castle Light unlocks J Cole concert in Nigeria on the 28th of April ,2018. . Oversaw the welfare , accommodation and logistics of the artists for the show .. Worked alongside the event planner & music team to ensure prompt service delivery and smooth programme coordination of the event .

A&R Pop and Urban

• Sep 2017 - Apr 2018

Successfully worked with IDYL (The Voice Nigeria Season 2 winner on his releases “Better Love” & “Owami” featuring Lungi Naidoo, a South African UMG recoding artiste.Signed TJan, a Nigerian recording artistes’ single ‘Future In Your Eyes’ under UMG Nigeria and was the first single under the imprint to debut and top the iTunes Nigeria charts after its release.Led the media and promotions campaign of Lungi Naidoo‘ Media tour in Lagos in 2018. Successfully worked with IDYL (The Voice Nigeria Season 2 winner on his releases “Better Love” & “Owami” featuring Lungi Naidoo, a South African UMG recoding artiste.Signed TJan, a Nigerian recording artistes’ single ‘Future In Your Eyes’ under UMG Nigeria and was the first single under the imprint to debut and top the iTunes Nigeria charts after its release.Led the media and promotions campaign of Lungi Naidoo‘ Media tour in Lagos in 2018.

Talent and Relations Manager

• Mar 2014 - Sep 2017

• Worked in collaboration with Marketing, Production and Digital departments to create concepts for content development for the Viacom Brands.• Created the re-introduction of the ‘Bigger Friday Show’, a fun filled chart show hosted by Hip Hop act “Falz”featuring A list artists as guests.• Initiated the first ever Mtvbase Masterclass session in Nigeria aimed at educating and informing upcoming music videodirectors and artistes about the Viacom brand, policies and how to be professional in their careers.• Led the first ever and free “MTVBase White Xmas Party” on December 2015 by booking over 40 artistes to perform.• Oversaw the entire Road to MAMA build up campaigns from 2014-2016 by ensuring the logistics and performances of artistes were in order.• Led the Nigerian contingent of artistes and managers and being in charge of their welfares and logistics at the MTV Africa Music Awards (MAMA) in South Africa from 2014-2016.• Secured over 80 music videos, which were exclusively premiered on MTV Base in 2015, which drew more viewership to the channel.• Re-established and created a mutual relationship between Viacom Nigeria and artistes by paying courtesy visits, ensuring the Viacom brands showed support by covering their events & creating special contents for free and also educating them about to the benefits of working together and participating with Viacom and how the brands could put them on a global map & bridging the gap between Africa & the World via key global events such as BET (Black Entertainment Television), EMA (European Music Awards),VMA(Video Music Awards ) and MAMA (MTV Africa Music Awards).• Created weekly themes for programming along with the programming, marketing & digital departments.• Selected & secured logistics & welfare of artistes for the premiere of Lip Sync Battle Africa, Johannesburg (2015&2016) & Ridiculousness Africa Season 1& 2.

Talent Management Consultant

• Aug 2016 - Jun 2017

Identified and recommended talents to participate in the Coke Studio Africa 2017 campaign.GospelondbeatzMasterkraftFalzOlamideDremoRuntownYemi AladePatorankingPhynoClarence Peters for the 2019 video shoot featuring Khaligraph Jones & Rudeboy "Tonight"B.Secured travel logistics , accommodation and and artistes' payments.C. Paired Runtown & Nasty C to record the hit song "Said". Identified and recommended talents to participate in the Coke Studio Africa 2017 campaign.GospelondbeatzMasterkraftFalzOlamideDremoRuntownYemi AladePatorankingPhynoClarence Peters for the 2019 video shoot featuring Khaligraph Jones & Rudeboy "Tonight"B.Secured travel logistics , accommodation and and artistes' payments.C. Paired Runtown & Nasty C to record the hit song "Said".

Talent Manager

• Jun 2013 - Mar 2014

• Liaised between the artistes and the record label to ensure all communication was being disseminated appropriately between both parties.• Handled the A&R project and album of a recording artiste ”Nosa” as well as the album launch.• Secured barter deals with media houses for the album launch of a recording artiste “Ice Prince” for the “Fire ofZamani” launch. • Liaised between the artistes and the record label to ensure all communication was being disseminated appropriately between both parties.• Handled the A&R project and album of a recording artiste ”Nosa” as well as the album launch.• Secured barter deals with media houses for the album launch of a recording artiste “Ice Prince” for the “Fire ofZamani” launch.

Assistant Music Radio Librarian and Co-Presenter

• Jan 2007 - Aug 2010

• Ensured quality control by determining and monitoring what songs were being played on radio.• Creating domestic and foreign playlists on a weekly basis.• Updating the music library and identifying potential new music from upcoming acts by researching and downloading musicfor all sorts of shows.• Co-Presenter on “The Afternoon Drive” with Bigtyme, an urban and contemporary daily show broadcast during the week.Silverbird Television• Booked talents, wrote scripts and determined music videos for the Top 10 Jamz on STV