Experience

GAY GAMES 11 HONG KONG 2023

• Hong Kong
• Non-profit Organizations
• 1 - 100 Employee

• Deputy Director of Festival Village

  • Jan 2021 - Present

  First in Asia, Hong Kong will host the 11th edition of the Gay Games, a 9-day international sports & culture festival promoting diversity, tolerance & inclusion. Including thirty-six sports, everyone can participate regardless of sexual orientation, gender, age, race or disability. One of the largest LGBTQ+ events in the world, the GGHK are expected to attract 12,000 participants & 75,000 spectators/visitors from over 60 countries resulting in an estimated economic contribution of up to HK$ 1 billion.Working alongside the Director of Village - I proactively co-develop the event & operation strategy for the GGHK Festival Village.# Assist in securing a Festival Village Location | # Proactively co-develop the conceptualisation of the Festival Village – look & feel - through inspirational design | # Planning and overseeing the development, preparation & implementation of a variety of event programs to ensure the correct representation of the GGHK brand & achieve positive amplification/publicity for its #unityindiversity core concept message | # Champion sponsorship innovation, integration & recommendations for Festival Village zones, stages and/or event programs | # Steward relationships with event agencies, producers, staging companies & event supply companies towards partnering on/sponsoring the village set up | # Oversee the execution of the village’s F&B program to brink HK’s culinary diversity into focus while maximizing brand exposure & revenue opportunities for partners | # Manage all event logistics from participants experience, crowd control, security, 3rd party vendors to the planning & allocation of village volunteer etc. | # Co-develop & implement the festival village production budgetLike to get involved? Whether you're an artist/performer, you’d like to become our F&B partner, you’d like to sponsor, donate or volunteer, or you simply unsure on how / what’s the best way to get involved in the GGHK/Festival Village email me at olaf@gghk2022.com Show less

• Event & Operations Manager

  • Sep 2020 - Jan 2021



CARBON HK

• Hong Kong
• Hospitality
• 1 - 100 Employee

• General Manager, Events & Experiences

  • Aug 2021 - Apr 2023

  Initially hired as Event & Community Manager, promoted to General Manager I worked closely together with the Director of Operations in the pre-opening, launch & post opening: * Set up & spearheading of Carbon catering events department resulting in more than HK$800,000 in revenue in just two months. * Menu development - from conceptualisation, pricing, proofreading to printing - with the highlight of co-creating & successfully launching Carbon's "Brunch Board" concept. * The creation of a well-balanced annual events & promotion calendar in both tactile and strategical aspects to generate multiple revenue streams to significantly contribute to the company's overall annual revenue target * Business Development; set up of 'Carbon Delivery Experience' & its two virtual brands Garden of Eat'n [Healthy] & AM Drip [Café] on Foodpanda & Deliveroo while securing discounted rates & securing participation in DiningCity's Restaurant Week. Show less



The Kamonchat

• Thailand
• Hospitality

• Branding & Marketing Consultant

  • Jan 2019 - Aug 2021

  Working independently under little to no supervision, I serve as the face and the voice of the company. Responsible for handling all community communication in both directions between the Villa Manager, third party contractors, agents & last but certainly not least its guests, responsibilities & essential job functions include but are not limited to the following: • Created the name & spearheaded the design of its logo, website, photography & body copy. • Implementation of marketing initiatives to boost brand awareness such as creating & print collaterals, photoshoots, providing engaging text, image, and video for all social media & professional accounts, building relationships with media, bloggers & journalists and exploring marketing opportunities to add value to the overall guest experience. • Established rental rate by surveying local rental rates and calculating overhead costs, depreciation, foreign currency loss, taxes and profit goals in order to list the property on sites such as Airbnb, Tripadvisor & more. • Customer Service / Tenant Relations: respond to booking inquiries as well as customer complaints in a timely manner, negotiate long term rental agreements and monitor/track/report on feedback • Oversaw the THB 500,000 renovation project of the property. • Creating of standard templates such as: marketing content calendar, booking overview, rental agreement, guest database, job descriptions, invoicing, house rules, guest welcome book, weekly villa reporting etc. Show less



Pala Pizzeria

• Hong Kong
• Food & Beverages

• PR & Marketing Consultant

  • Mar 2021 - Jun 2021



Hushup Events

• Hong Kong
• Events Services

• Consulting Project Director

  • Nov 2015 - Mar 2016

  Hired as a consultant to increase profitability on sponsored-only events, developing non- existent corporate business while running the day-to-day operations. • Oversaw all aspects of Hushup Cinema [Superga ® Italian Sky Garden, Deliveroo Love Sky Garden] from budgeting, branding, public relations, securing a new location as well as securing HK$ 140,000 in sponsorship. • Obtained a HK$ 600,000 contract with Genting’s Star Cruises to manage an NYE event & HK$ 280,000 contract to conceptualize & manage the launch of their craft beer launch event • Served as Hushup’s Food & Beverage Manager during its annual Secret Island Party, managing more than 20 staff, overseeing 4 bars & 12 F&B Vendors Show less



Eclipse Hospitality Group | Hong Kong's Leading Hospitality Group

• Hong Kong
• Food & Beverages
• 1 - 100 Employee

• Director of Marketing & Communications

  • Apr 2013 - Oct 2015

  Eclipse owns & operates some of Hong Kong & Macau’s well-known restaurants & bars plus City Catering Co., Culinart & 2 online portals; The Porterhouse & Beerhound plus a micro craft brewery; Fat Rooster Brewing Co. • Lead a team of 5 to implement the company’s annual PR & Marketing plans that have raised the visibility of 16 brands | 19 restaurant & bar concept & contributed significantly to meeting the companies overall targets. o Developed & implemented annual Marketing Strategies for 16 brands while controlling an annual marketing budget of $3 million o Blueprinted PR & publicity strategies resulting in $4 million free exposure over 2 ½ years. o Championed social media strategies resulting in overall growth & user engagement • Directed creative development of all of Eclipse & its sister companies o Key team member in concept development & launch of 6 new brands o Successfully developed and launched EHG’s first brand partnership Porterhouse by Laris o Oversaw the internal design & website [re]development of 13 concepts o Successfully developed and launched Fat Rooster Brewing Co. • Event Management o Planned and executed two high profile events; Wines of The World @ Sky100 Observation Deck & The Great American BBQ at Cyberport. o Planned and executed the grand opening party for Porterhouse by Laris with more than 600 guest attending throughout the evening Show less



DiVino Group Ltd.

• Restaurants
• 1 - 100 Employee

• MARKETING CONSULTANT

  • Sep 2012 - Jan 2013

  Hired on for a one off 4-month consultancy contract, I was hired to support its Marketing Manager • Implement & oversee brand management strategies per restaurant. • Conceptualisation & execution of 2 profitable NYE event concepts. • Developed a ready-to-execute social media strategy • Festive Holiday Merchandising for all 5 outlets • Day-to-day support and or redevelopment of PR & Marketing projects. Hired on for a one off 4-month consultancy contract, I was hired to support its Marketing Manager • Implement & oversee brand management strategies per restaurant. • Conceptualisation & execution of 2 profitable NYE event concepts. • Developed a ready-to-execute social media strategy • Festive Holiday Merchandising for all 5 outlets • Day-to-day support and or redevelopment of PR & Marketing projects.



Classified Group

• Hong Kong
• Restaurants
• 1 - 100 Employee

• MARKETING & EVENT CONSULTANT

  • Oct 2011 - Jun 2012

  Hired for a 6-month project and extended by 3, my role as consultant was broad one. Proactive I have taken ownership of a variety of projects: • Human Resources: hiring of Senior Graphic Designer & Marketing Executive • Group-wide annual Christmas Merchandising [100k budget] • Tweaking & Event Management of The Pawn’s NYE concept resulting in a $250k increase in year-to-year turnover. • Development & implementation of event & promotion calendars for 5 concepts. • Securing Restaurant Week 2012 at $15k discount and a 130K net revenue • Assisted in locking in ARTHK12 Offsite VIP Lounge including securement of two events at $64k • Spearheaded design projects: 4 websites, event set up and all ads & marketing collaterals for 12 concepts. Show less



Castelo Concepts

• Hong Kong

• PR & MARKETING DIRECTOR

  • Nov 2009 - Jul 2011

  First created PR & Marketing position I overseen a diverse collection of restaurants & dining destination in HK and on case-to-case basis provide support operations in Japan, Vietnam & Australia. • Driving revenue through strategic Marketing & PR planning • Raise awareness for its brands through efficient advertising, sponsorship & strategic partnerships • Assist in securing private / corporate functions • Represent the Company as a spokesperson and front line point line point for media • Customer Relationship Management which included database management & complete overhaul of Castelo’s corporate website. • Initiated ready-to-implement annual marketing budgets, advertising calendar & annual events & promotion campaigns. Show less



Urban Blast Ltd

• Hong Kong

• FREELANCE CONSULTANT [OWNER]

  • Jan 2009 - Oct 2009

  As a freelancer I worked on a number of projects for a variety of clients in Hong Kong & Shanghai as well pitched & secured several smaller freelance projects through freelancer.com & guru.com As a freelancer I worked on a number of projects for a variety of clients in Hong Kong & Shanghai as well pitched & secured several smaller freelance projects through freelancer.com & guru.com



M1NT Hong Kong

• Event & Marketing Manager

  • Apr 2008 - Aug 2008

  In this position I was responsible for all aspects of PR & marketing & event management as well the sourcing & execution of private functions or membership events. In this position I was responsible for all aspects of PR & marketing & event management as well the sourcing & execution of private functions or membership events.



Urban Blast Ltd

• Shanghai City, China

• Founder & Co-owner

  • Aug 2007 - Apr 2008

  A fresh & dynamic event organizer and boutique PR & marketing consultancy all rolled into one, I had the opportunity to work with clients such as Tagheuer, Solid [Ultra-Premium] Vodka, Smart Shanghai [No. 1 Webzine], Quincy Jones owned Alaska Glacier Cap, Attica, MAO, Amber Lounge [Shanghai Official F1 After Party Event], Diage Restaurant & Bar and The Collection; a high end F&B Group. Furthermore we have successfully launched our own event concepts such as Face2Face & Funtasy. A fresh & dynamic event organizer and boutique PR & marketing consultancy all rolled into one, I had the opportunity to work with clients such as Tagheuer, Solid [Ultra-Premium] Vodka, Smart Shanghai [No. 1 Webzine], Quincy Jones owned Alaska Glacier Cap, Attica, MAO, Amber Lounge [Shanghai Official F1 After Party Event], Diage Restaurant & Bar and The Collection; a high end F&B Group. Furthermore we have successfully launched our own event concepts such as Face2Face & Funtasy.



Lan Kwai Fong at Park 97

• Shanghai City, China

• PR & Marketing Director

  • Apr 2005 - Nov 2007

  Headhunted and appointed initially as PR & Entertainment Manager, I received a promotion to PR & Marketing Director to drive all PR & Marketing strategies for LKF@Park97, a nightlife & lifestyle destination housing 4 venues under one roof. • Lead a team of 5 to implement the company’s annual PR & Marketing strategies that have raised the visibility & are directly linked to sales generation o Controlled an annual sponsorship budget of RMB2.4 million & advertising budget of RMB420, 000 o Identify individual brand pillars of narrative for internal & external communication strategies to engage locals, expats, tourist & media. • Represent the Company as a spokesperson and front line point line point for media • Event Management directly linked to sales generation o Spirit brand-sponsored regular DJ events o Quarterly themed all-venue events with 1500 guests attending o Special events: Third-party launch parties, Johnnie Walker off-site F1 Party, o Managing of sales executive to generate private functions • Customer Relations & Database Management Show less



Vincent Van Gogh Spirits Limited

• Shanghai City, China

• Public Relations Manager

  • May 2004 - Apr 2005

  The exclusive Shanghai-based distributor of the ’04 launched Dutch ultra-premium VVG Vodka I was responsible for the official Asia launch party as well as identifying key sponsorship opportunities to promote the brand as the ultra-premium flavoured ingredient for Martinis and vodka-based cocktails as well as be the create buzz & content pieces in the media. The exclusive Shanghai-based distributor of the ’04 launched Dutch ultra-premium VVG Vodka I was responsible for the official Asia launch party as well as identifying key sponsorship opportunities to promote the brand as the ultra-premium flavoured ingredient for Martinis and vodka-based cocktails as well as be the create buzz & content pieces in the media.



Peng Communications

• Shanghai City, China

• Project Manager

  • Jun 2003 - Apr 2004

  A local marketing communication company located in Shanghai, which defines and manages the complete branding process of start-up & well-established companies. A hands on role I worked on a variety of projects one of them being the editor for Volkswagen Shanghai’s Magazine. A local marketing communication company located in Shanghai, which defines and manages the complete branding process of start-up & well-established companies. A hands on role I worked on a variety of projects one of them being the editor for Volkswagen Shanghai’s Magazine.



Media Plus AG - Belgium

• Senior Project Consultant

  • Oct 2000 - Jan 2003

  An independent recruitment agency that recruits and trains consultants for international press and ad agencies. During this time I successfully completed Investment Guides [Advertorials] in Guatemala, Germany [Bavaria], Shanghai, Slovenia, Bosnia-Herzegovina, The Channel Islands, Moscow & Croatia for publications such as “Die Zeit”, The New York Post & CNBC Europe An independent recruitment agency that recruits and trains consultants for international press and ad agencies. During this time I successfully completed Investment Guides [Advertorials] in Guatemala, Germany [Bavaria], Shanghai, Slovenia, Bosnia-Herzegovina, The Channel Islands, Moscow & Croatia for publications such as “Die Zeit”, The New York Post & CNBC Europe