Experience

Travelstart

• South Africa
• Travel Arrangements
• 100 - 200 Employee

• Customer Relationship Management Specialist

  • Mar 2022 - Present



Jumia Group

• Nigeria
• Technology, Information and Internet
• 700 & Above Employee

• Paid Online Marketing Manager

  • Feb 2020 - May 2020



Jumia Nigeria

• Nigeria
• Retail
• 700 & Above Employee

• • Aug 2017 - Jan 2020

  I send out Push Notifications on Jumia App & also send out SMS.As a CRM Associate, i am in charge of creating a content calendar for daily Push Notification to Jumia Customers that have the App. I have planned severally the PN calendar for Jumia Major events like Jumia Anniversary, Mobile Week & Black Friday plus contents to go with the plan.I also have to identify really good Push Notifications and this is usually measured by CTR & NMVTo adequately measure performance of Push Notifications sent in the week, i do a weekly report which helps me understand what worked well and did not during the course of the week. For this, i am required to give recommendations based on my best performers and action plans to follow for the coming week.Proper segmentation of users is very important and this helps to avoid spamming them with irrelevant contents. You need to understand your active and inactive segments and then send out communications as it relates to them. I work on SMS content to be sent out to customers to tease an event and also when the event is live. Show less

• • Nov 2016 - Sep 2017

  I handled Jumia's Twitter account for the duration of 11 Months. During this period, i created a publishing schedule which served as a guide for my daily post and also when we have major campaigns running like Jumia Mobile Week & Black Friday. Developed relevant content daily to reach our target audience to not only get them to buy but also keep them engaged on our Twitter page. To achieve this, I & the team had schedules for games & competitions.Ensured that we got really good visual designs for our posts as visual contents has a lasting effect on the viewer.I also learned to understand our target audience and this helped to know the appropriate material to send out to them.Made sure to look out for customers that might have order related issues, questions or concern and get the necessary team to respond to them. Show less

• • Aug 2014 - Aug 2017

  - Sourcing for very good sites where our online presence will bring about a very good impact to our market.- Creating a good relationship foundation between both parties to bring about a win - win situation- Making sure to get the best out there.- Providing materials needed for promoting the company and making sure they are well updated.- Engaging our partners on our social media platforms thus keeping them updated on recent campaigns and happenings.- Making available training materials for partners should they face any difficulty at any point in time. Show less