Senior: Concept & Creative

• Aug 2021 - Present

Supervise junior creatives. As Lead Copywriter, responsible for overseeing a diverse set of accounts across industries while leveraging consumer insight to drive sustainable campaigns.Lead pitches with innovative business solutions to drive growth.

Copywriter

• Dec 2019 - Present

Responsible for generating effective marketing copy and concepts that increased brand awareness and drove consumer engagement on a variety of channels, from headlines, and social media to taglines, and radio/ tvc scripts.Worked closely with art directors on creative briefs to generate marketing campaign ideas and present them to the Creative Director.

Content Associate

• Dec 2022 - Present

Radio Presenter

• Dec 2018 - Oct 2019

• Hosted interviews, talk shows, discussions and personal programs • In house production and advert voice overs • Planned, researched and compiled program synopsis • Rehearsed for live and recorded news bulletin broadcast • Worked closely with the head of Station for the effective day to day flow of the stations activities. • Ensured a smooth relationship with other members of the team. • Hosted interviews, talk shows, discussions and personal programs • In house production and advert voice overs • Planned, researched and compiled program synopsis • Rehearsed for live and recorded news bulletin broadcast • Worked closely with the head of Station for the effective day to day flow of the stations activities. • Ensured a smooth relationship with other members of the team.

Editorial Assistant Intern

• Aug 2017 - Oct 2017

- Wrote 10 bylines in 2 months. - Attached to the Environment Desk to source and report stories. - Conducted interviews, transcribed, and researched for the authenticity of every new story or article under my beat before publication. - Partnered with senior writers to execute a teen publication. - Wrote 10 bylines in 2 months. - Attached to the Environment Desk to source and report stories. - Conducted interviews, transcribed, and researched for the authenticity of every new story or article under my beat before publication. - Partnered with senior writers to execute a teen publication.

Team Lead

• Jun 2017 - Aug 2017

- Led a team of 45 to execute a P.R campaign for Indomie tagged "My Indomie Story" - With the University of Ilorin being the Primary Target, We creatively reintroduced the product by inciting student-oriented events to affirm the Brand promises and maximally eliminate the rumours about its Seasoning being cancerous. -This was achieved through a Press Conference, School Park Activation, the Main event (My Indomie story) and a Dinner. Feedback shows that the objectives were achieved with a 60% success rate. Show less

Creative Intern

• Aug 2016 - Oct 2016