Experience

Kunda Kids

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Co-Founder and CEO of Kunda Kids

  • Jun 2020 - Present

  London, England, United Kingdom Kunda Kids is a publishing and media content creation studio that specialises on sharing the best of African stories globally. We believe all kids need to have a balanced representation in the books they read and content they enjoy.



WorldRemit

• United Kingdom
• Financial Services
• 300 - 400 Employee

• Marketing Manager (Africa)

  • Mar 2020 - Jun 2021

  London, England, United Kingdom Responsible for developing and implementing marketing strategies and tactics to promote WorldRemit in Africa and to the African diaspora.



FMCG

• Global Marketing Strategy & Planning Manager, Travel Retail

  • Dec 2018 - Jan 2020

  London, United Kingdom Facilitated the development and implementation of the marketing strategy, with the focus on transforming the global travel retail into the primary brand building platform for the Group. Enabled the integration of the Global Travel Retail into the company's global rhythm of marketing by leading the annual marketing planning cycle. Rejuvenated monthly performance monitoring and reporting, through regular analysis of the macro and micro economic environment, delivering high quality… Show more Facilitated the development and implementation of the marketing strategy, with the focus on transforming the global travel retail into the primary brand building platform for the Group. Enabled the integration of the Global Travel Retail into the company's global rhythm of marketing by leading the annual marketing planning cycle. Rejuvenated monthly performance monitoring and reporting, through regular analysis of the macro and micro economic environment, delivering high quality insights that informed significant business decisions. Coordinated discussions between all marketing stakeholders to ensure alignment with the business strategy, while driving resource optimization and delivery of business results. Simplified the complexities associated with the global portfolio by driving portfolio optimization in key markets across the group, leading to a more fit for purpose portfolio across markets. Show less



Catalyx

• United Kingdom
• Market Research
• 1 - 100 Employee

• MBA Sales Content Creation Intern

  • Jul 2018 - Sep 2018

  London, United Kingdom Developed and deployed a standardized sales toolkit for Catalyx that was adopted as the new way of working. The toolkit helped structure sales practices, making Catalyx a more effective sales organisation. Rejuvenated the case study writing process in the organisation by creating new case studies that aided business development. Led the website upgrade project by managing all stakeholders involved to deliver company website with more impact.



Carnegie Hall

• MBA Consultant

  • Mar 2018 - Apr 2018

  New York CIty Evaluated the behavior of single ticket buyers in Carnegie Hall, through qualitative and quantitative analysis, to uncover insights driving the behaviors of single and multiple ticket buyers. Provided innovative strategies and recommendations on how to improve customer loyalty customer loyalty among single ticket buyers that are less likely to return, thus creating a strategy that delivers repeat purchase.



FMCG

• Brand Manager, West Africa

  • Jun 2017 - Sep 2017

  Nigeria Launched a line that resulted in volume growth without cannibalization within own portfolio. The product gained over 3% share of market nationally and 7% market share within target regions. Identified pricing opportunities and developed innovative pricing strategies to that improved brand profitability during the currency devaluation in Nigeria. Created and implemented brand building strategies that sustained the brand's leadership position across West Africa. Developed… Show more Launched a line that resulted in volume growth without cannibalization within own portfolio. The product gained over 3% share of market nationally and 7% market share within target regions. Identified pricing opportunities and developed innovative pricing strategies to that improved brand profitability during the currency devaluation in Nigeria. Created and implemented brand building strategies that sustained the brand's leadership position across West Africa. Developed and secured approval for a multi million pound business case aimed at brand modernization, volume and value growth, therefore solidifying the brand's leadership position in West Africa.

• Area Trade Marketing & Distribution Manager

  • Oct 2015 - Jun 2017

  Managed the implementation of the trade marketing & distribution strategy to sustain the company's leadership position in the market, while driving effective and efficient utilization of field force resources. Led a team with 7 direct reports to deliver monthly revenue in excess of £1mn. Achieved annual revenue growth of 10%, volume growth of 7% and delivered 5% increase in premium share of market, all leading to improved profitability for the business unit. Implemented innovative… Show more Managed the implementation of the trade marketing & distribution strategy to sustain the company's leadership position in the market, while driving effective and efficient utilization of field force resources. Led a team with 7 direct reports to deliver monthly revenue in excess of £1mn. Achieved annual revenue growth of 10%, volume growth of 7% and delivered 5% increase in premium share of market, all leading to improved profitability for the business unit. Implemented innovative pricing strategies that delivered high volume retention after a significant price increase on the portfolio. Achieved > 90% volume retention versus a retention forecast of 80% due to the highly elastic nature of the category. Awarded best performing trade marketing team manager in West Africa’s for delivering outstanding business result and exemplary strategy execution in Q1 2017.

• Brand Executive

  • Nov 2013 - Oct 2015

  Lagos, Nigeria Developed and implemented the brand building strategy in West Africa through the delivery of innovative brand projects that sustain the brand's leadership position in Nigeria and other West African markets. Created and implemented brand campaigns that led to record sales and profitability in 2014 and 2015. Received the grand commander award, which is the peak recognition awarded annually in West Africa. Designed initiatives to reduce cost of consumer activation by 20%, saving… Show more Developed and implemented the brand building strategy in West Africa through the delivery of innovative brand projects that sustain the brand's leadership position in Nigeria and other West African markets. Created and implemented brand campaigns that led to record sales and profitability in 2014 and 2015. Received the grand commander award, which is the peak recognition awarded annually in West Africa. Designed initiatives to reduce cost of consumer activation by 20%, saving £1.2m annually.

• Portfolio Optimisation Executive

  • Apr 2013 - Nov 2013

  London, United Kingdom Collaborated with a team of experts to develop a new approach to portfolio optimization for the group. Created a manual that presented the new approach to portfolio optimization, detailing the key steps involved in implementing the group's new approach to portfolio optimization. Managed pilot end market implementation in the Eastern Europe, Middle East and Africa, while executing complex analysis to deliver actionable insights on portfolio management. Wrote a paper on the… Show more Collaborated with a team of experts to develop a new approach to portfolio optimization for the group. Created a manual that presented the new approach to portfolio optimization, detailing the key steps involved in implementing the group's new approach to portfolio optimization. Managed pilot end market implementation in the Eastern Europe, Middle East and Africa, while executing complex analysis to deliver actionable insights on portfolio management. Wrote a paper on the cost of keeping SKUs within a portfolio, providing insights into all the hidden costs and the complexity tail SKUs add to the portfolio, specifically on profitability.

• Internal Communications Executive, Marketing

  • Apr 2013 - Oct 2013

  London, United Kingdom Managed internal marketing communications from the global head office. This involved the management of the global marketing intranet, and cascade of the group strategy to the marketing community. Successfully handled internal marketing campaigns from the group to end markets globally. Facilitated the planning and delivery of the 2013 Business Review Meeting between all senior marketing managers and directors within the group.

• Management Trainee

  • Apr 2011 - Mar 2013

  Lagos Joined as a management trainee on a two year fast track program to management. During the two years, held various positions in Trade Marketing and Distribution, Consumer Marketing, Strategic planning and Insight. Key achievements include: Created a new trade loyalty scheme that was deployed pan Nigeria. This new scheme saved the business over one million pounds and provided exceptional insights into customer management and trade partner rebate payment. Introduced a weekly… Show more Joined as a management trainee on a two year fast track program to management. During the two years, held various positions in Trade Marketing and Distribution, Consumer Marketing, Strategic planning and Insight. Key achievements include: Created a new trade loyalty scheme that was deployed pan Nigeria. This new scheme saved the business over one million pounds and provided exceptional insights into customer management and trade partner rebate payment. Introduced a weekly sales reporting process that improved reporting efficiency and provided management with quicker and actionable insights on a weekly basis. Collaborated with the Pall Mall brand team to launch a pack upgrade in West Africa, resulting in improved imagery for the brand.



Visafone Communications Ltd

• Nigeria
• Telecommunications
• 300 - 400 Employee

• Corporate Sales Representative

  • Dec 2008 - Nov 2009

  Lagos Led the recruitment of new corporate clients, while managing existing accounts. Managed over 20 clients, achieved high customer satisfaction results, which resulted in consistent repeat purchase no churning of customers.