Experience

Woofz

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Performance Marketing

  • Apr 2023 - Present

• Lead User Acquisition Manager

  • Oct 2022 - Apr 2023


Gismart
• United Kingdom
• Software Development
• 100 - 200 Employee
• User Acquisition Manager

  • Oct 2021 - Present


Amazing Apps

• Software Development
• 1 - 100 Employee

• User Acquisition Manager

  • Jan 2021 - Oct 2021

  - Manage user acquisition campaigns across mobile platforms to meet ROI goals across networks, including Facebook, TikTok; - Managing the full lifecycle of mobile user acquisition campaigns: launching advertising campaigns, optimizing traffic and scaling; - Close work with creative and designers team in order to create the most effective creative concepts; - Collaborate with analytics team and production team in implementation and testing; - Test new advertising networks and ad formats. Look for new opportunities to accelerate ad revenue growth; - Constant look for new ideas to improve all conversion funnel: competitors analysis in search for best creatives ideas, onboarding, monetisation etc. Show less



Lithium Lab

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager (User Acquisition in app EWA: English)

  • Apr 2020 - Jan 2021

  EWA: English for Kids is an English-learning app for children from the team that created EWA: Learn English. Worked since launch of the app. In 3 months spent grew up to 50k/month with positive ROI and full payback. Responsible for: - Manage user acquisition campaigns across mobile platforms to meet ROI goals across networks, including Facebook, Snapchat, Google, TikTok; - Managing the full lifecycle of mobile user acquisition campaigns: launching advertising campaigns, optimizing traffic and scaling; - Manage creatives to provide the most effective multi-language marketing activities in global market by working closely with in-house designers team; - Collaborate with analytics team and production team in implementation and testing; - Working with analytics systems such as AppsFlyer. Analyze marketing KPI data from performance-based marketing perspectives; - Analyze, plan and execute app store optimization (ASO); - Test new advertising networks and ad formats. Look for new opportunities to accelerate ad revenue growth. Show less


Carlsberg Group
• Denmark
• Food and Beverage Services
• 700 & Above Employee
• Brand Manager (Baltika, Somersby)

  • Aug 2016 - Jan 2019

Coca-Cola Hellenic Bottling Company
• Trade Marketing Supervisor

  • Oct 2015 - Aug 2016