Experience

SHOWTIME

• United States
• Entertainment Providers
• 700 & Above Employee

• Creative Director

  • Mar 2017 - Present



Spectrum (formerly Time Warner Cable)/Showtime

• Strategic Marketing Manager

  • 2016 - Present



Screenvision Media

• United States
• Advertising Services
• 200 - 300 Employee

• Strategic Planning Specialist

  • Jun 2009 - Present

   Worked directly with SVP to develop business strategies and identify further areas for project development providing crucial programming and strategic support to ensure smooth scheduling.  Self-directing and fully responsible for gathering all research, assets and data necessary to ensure a solid presentation. Constantly explore new market technologies and innovations that affect media/site planning.  Act as point person to direct accounts from RFP through post-analysis, producing thoughtful reporting and recommendations. Fulfilled a broad variety of administrative tasks including: managing an extremely active and hectic calendar of appointments; reconciling and preparing expense reports; composing and preparing correspondences; arranging complex travel plans, itineraries and agendas.  Handled a high volume of meeting and conference call scheduling among numerous executives and senior management in a variety of locations  Prepared meetings for senior executives (e.g. documents, video conferencing, and other logistics) Interfaced directly with C-level clients and handled private documents.  Prioritized conflicting needs handling matters expeditiously, proactively, and followed-through on projects to successful completion, often with deadline pressures. Took charge of special events - planning, pitching, onsite support, catering etc.  Oversaw and followed up on incoming issues and concerns addressed to the Senior Vice President, including information that was highly confidential, strategic and critical in nature.  Utilized 3rd party research tools, both Quantitative and Qualitative to uncover category insights to better understand and serve our clients’ needs and provide detailed and thorough analysis of the competitive landscape. Worked on a wide array of partnership opportunities with Sony Music, DreamWorks, IFC, Disney, Universal, Fox, ESPN, Nike, NBC, Netflix, Coca Cola, AOL, Samsung, Geico, Univision (partial list). Show less

• Executive Director Sales Marketing

  • Jun 2011 - May 2015

   Worked directly with SVP to develop new business pitches, assist in the management, creation, development and execution of innovative branded content, communications and entertainment packages. Self-directing and fully responsible for gathering all research, assets and data necessary to ensure a solid presentation. Directed accounts from RFP through post-analysis, producing thoughtful reporting and recommendations. Participated in sales team presentations to further develop relationships with clients, agencies and advertisers through day-to-day interactions. Help strengthen consumer engagement and measurement across their key areas of focus, including content creation, social media and sponsorships. Managed special events - planning, pitching, onsite support, red carpet management, etc. Developed competitive rates and budgets tailored to individual needs. Adept at lucratively using media dollars to achieve the greatest benefit for clients.  Took on a leadership and mentoring role within the planner group, local and regional sales groups. Lead planning efforts to identify and develop new market and new channel opportunities.  Utilized 3rd party research tools, both Quantitative and Qualitative, (MRI, Nielsen, Comscore, etc.) to uncover category insights to better understand and serve our clients’ needs and provide detailed and thorough analysis of the competitive landscape. Inspired creative idea development. Oversaw the flow of client issues, executing all added-value programs, billing discrepancies, and traffic problems.  Established a wide array of partnership opportunities with Sony, DreamWorks, Disney, Universal, Fox, ESPN, Nike, NBC, Netflix, Coca Cola, AOL, Google, XBOX, Apple Computer, Samsung, Geico, Univision (partial list). Show less



Architectural Design Systems

• Greater New York City Area

• Marketing

  • Nov 2016 - Dec 2016



INTEGRATION MEDIA OOH BILLBOARDS / COMPULINK TECHNOLOGIES

• Greater New York City Area

• Sales Executive to CEO (Contracted)

  • Oct 2015 - Jul 2016

   Managed day to day media planning process representing company interests in sales meetings with vendors and clients developing media decks, photo sheets and proposals.  Handled a complex calendar, which can be complicated, time sensitive and highly confidential.  Drafted corporate and legal documents for high level executives and client.  Booked all travel arrangements which includes flights, car, trains both domestic and international.  Maintained the sales force automation database, assist with data entry and quality assurance while serving as liaison to sales group providing first class account management,  Interacted with clients and have an impact on customer service and satisfaction.  Identified and prepared all necessary materials to ensure the CEO has appropriate information for meetings, events, calls, travel and special projects within an ever changing array of special projects. Show less



Reactrix Systems, Inc.

• Advertising Services
• 1 - 100 Employee

• PM/Office Manager/Planning

  • 2006 - 2009

  2008 DIGI Award Winner, Best Retail Application: National Campaign for Sears Wishbook 2008 DIGI Award Winner, Best Retail Application: National Campaign for Sears Wishbook