Founding Partner

• Sep 2020 - Present

▪ Use test and learn approach by turning growth ideas into hypotheses then follow a structured process to test, analyze, adjust, then test again ▪ Develop a set of growth KPIs that actually deliver against business objectives ▪ Collect results and produce insights that offer a tactical advantage over the competition for the next growth campaigns ▪ Build a full-funnel digital sales strategy for B2C clients and lead generation strategy for B2B clients ▪ Use test and learn approach by turning growth ideas into hypotheses then follow a structured process to test, analyze, adjust, then test again ▪ Develop a set of growth KPIs that actually deliver against business objectives ▪ Collect results and produce insights that offer a tactical advantage over the competition for the next growth campaigns ▪ Build a full-funnel digital sales strategy for B2C clients and lead generation strategy for B2B clients

Partner

• Jan 2021 - Present

▪ Utilizing advanced digital marketing sales tools to reach to high ticket clients ▪ Designing company’s capability map and identifying gaps and growth initiatives/opportunities ▪ Serving as a digital travel agency subject matter expert (SME) and internal Strategy Consultant ▪ Utilizing advanced digital marketing sales tools to reach to high ticket clients ▪ Designing company’s capability map and identifying gaps and growth initiatives/opportunities ▪ Serving as a digital travel agency subject matter expert (SME) and internal Strategy Consultant

Senior Entrepreneur in Residence

• Jun 2022 - Sep 2022

Founder | Pausing the Project due to Corona

• Mar 2019 - Oct 2020

How to create an authentic travel experience that respects local communities, and promote sustainability? That’s what WITH wants to solve. WITHprovides a central service that facilitates connections and meaningful experiences by creating an international community of travelers and nomads. Nomads can supplement their income by hosting a memorable visit, while WITH handles all of the admin. Travelers are invited into the local community and learn about the destination as a real place. When we travel, we’re more likely to trust a friend who lives there rather than an out-of-date guidebook. WITH provides that friend: a nomad who knows the place intimately. Show less

Founder & CEO (Exited)

• Jan 2017 - Oct 2019

Social business and global network which provides an environment for like-minded people to meet and volunteer whilst enjoying a real travel experience ▪ Delivered impact through building and renovating over 40 class-rooms, provided 2300 medical check-ups via outreach programs and farmed more than 1 acre of land for local communities ▪ Generated over $1M in revenue by the 3rd year of full operations and hosted over 1000 Travelers ▪ Expanded our offerings to 4 destinations (Zanzibar, Kenya, Sri Lanka, and Morocco) ▪ Developed the firm 5-year strategy, execute operation plans, pursue growth opportunities, and network building across the region ▪ Executed our projects and ensure a real impact is achieved ▪ Grew, managed and mentor the team (over 13 staff) to high-performance standards Show less

Strategy Consultant

• Apr 2015 - May 2017

▪ Consulted clients in new operating models, organization restructuring, new processes and functional optimization ▪ Analyzed financial performance, managed clients’ transformation initiatives and designed change management strategies ▪ Designed KPIs, roadmap and governance for leading clients within different industries (e.g. Oil&Gas, FMCG, Aviation, Loyalty and Banking) ▪ Consulted clients in new operating models, organization restructuring, new processes and functional optimization ▪ Analyzed financial performance, managed clients’ transformation initiatives and designed change management strategies ▪ Designed KPIs, roadmap and governance for leading clients within different industries (e.g. Oil&Gas, FMCG, Aviation, Loyalty and Banking)

Elected Diversity Officer

• Jun 2013 - Jun 2014

▪ Elected trustee and student representative with the executive responsibility of the strategy and direction of the organization, representing 40,000 students. ▪ Proactively committed and contributed to an increasingly diverse and welcoming student body. ▪ Directed the Union’s strategy and activities in making the Union and University more representative of International, Mature and Postgraduate students. ▪ Organized TEDxManchester conference, Global Week and Career Fair on campus to over 3000 students and staff. Show less

Management Trainee

• Apr 2014 - Apr 2014

Student President

• Jun 2012 - Jun 2013

▪ Established society and built the management structure. ▪ Managed 13 committee members. ▪ Ran over 20 events, trips abroad, courses and sports. ▪ Reached 700 members by the end of the year and a revenue of £10,000 which has been reinvested into society's activities. ▪ Established society and built the management structure. ▪ Managed 13 committee members. ▪ Ran over 20 events, trips abroad, courses and sports. ▪ Reached 700 members by the end of the year and a revenue of £10,000 which has been reinvested into society's activities.

MENA region Marketing

• Oct 2012 - Nov 2012

Building a marketing strategy for the college in Saudi ArabiaContacting and building bridges with foreign universities and travel agencies Arranging meetings between businessmen, investors, and the college management Building a marketing strategy for the college in Saudi ArabiaContacting and building bridges with foreign universities and travel agencies Arranging meetings between businessmen, investors, and the college management