Experience

JOKER & WITCH

• India
• Retail Apparel and Fashion
• 1 - 100 Employee

• Assistant Manager - Growth And Marketing

  • Jan 2023 - Present

  Bengaluru, Karnataka, India - Taking care of Performance marketing. - Overlooking and creating Facebook ads, Google ads, Amazon ads and Myntra ads.



Rare Rabbit

• India
• Retail Apparel and Fashion
• 1 - 100 Employee

• Senior Executive - E-commerce

  • Oct 2021 - Feb 2023

  Bangalore Urban, Karnataka, India - Overseeing and negotiating with the website developers (shopify). - Overseeing and handling a team of fashion content writers and SEO team. - Carrying out competitor analysis and market study to improve customer experience. - Handling app store optimisation. - Streamlined the cataloguing process on Shopify. - Overseeing the development of ‘rareism.com’ and ‘articale.com’ - Finding and Onboarding different applications to improve the website performance. - Creating daily… Show more - Overseeing and negotiating with the website developers (shopify). - Overseeing and handling a team of fashion content writers and SEO team. - Carrying out competitor analysis and market study to improve customer experience. - Handling app store optimisation. - Streamlined the cataloguing process on Shopify. - Overseeing the development of ‘rareism.com’ and ‘articale.com’ - Finding and Onboarding different applications to improve the website performance. - Creating daily reports to check the website performance and health. - Creating daily ad spends report (Meta and Google) and traffic report (GA). Show less



Cravatex Brands Ltd

• E-commerce executive

  • Sep 2020 - Oct 2021

  Bengaluru, Karnataka, India - Managed the digital lifecycle for products, from Cataloguing to Sales Analysis. - Streamlined the photoshoot process and ensured that standards are being met as per benchmark, was able to reduce the image rejection rate. -Negotiated with studios on cost for shoot and delivery timelines and coordinated for getting the shoot payments released. - Enriched the content and catalogue imagery for styles on partner websites to help with improving conversion. - For key… Show more - Managed the digital lifecycle for products, from Cataloguing to Sales Analysis. - Streamlined the photoshoot process and ensured that standards are being met as per benchmark, was able to reduce the image rejection rate. -Negotiated with studios on cost for shoot and delivery timelines and coordinated for getting the shoot payments released. - Enriched the content and catalogue imagery for styles on partner websites to help with improving conversion. - For key stories/ranges, implemented collection highlight features in the catalogue and also coordinated with channel partners on generating collection-wise visibility. - Identified bestselling products through past sales analysis for Fila & Proline. - Created visual guides for Fila & Proline top sellers as a feedback tool for the Design & Product teams, to ensure product fitment for the online customer. - As a project manager for the Fila Essentials range, executed the end-to-end product and sales tracking and ensured premium representation for the styles to differentiate from other ranges. - Carried out the ranking and buying process for AW21 ranges for marketplace pre-orders, based on learnings from sales and key trends. - Ensured catalogue hygiene is maintained across all channels and took corrective measures as required. Show less



Aditya Birla Fashion and Retail Ltd.

• India
• Retail Apparel and Fashion
• 700 & Above Employee

• Graduation Project

  • Jan 2020 - Apr 2020

  Bangalore - Conceptualised and created a wireframe for a web-based application for buyers and vendors using Figma. - Built a communication system to enter and store data efficiently saving 75% of the original time taken. - Assisted with buying of the categories: Women, Men, Shoes, Swimwear, and Lingerie for up to 500 products.



Shahi Exports Pvt Ltd

• India
• Retail Apparel and Fashion
• 700 & Above Employee

• Internship Trainee

  • Jun 2019 - Aug 2019

  Bangalore - Conducted a time study for a t-shirt and jacket to identify the problematic areas and increase production lead time. - Collected data from each department in detail.



Trippy Wheels

• India
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Intern

  • Sep 2018 - Dec 2018

  Bangalore - Coordinated college events with more than 60 attendees which increased the Social Medial following by 500%. - Designed brochures using Adobe Illustrator. - Administered more than 30 clients.



Uniworth Textiles Ltd

• Textiles
• 1 - 100 Employee

• Intern

  • May 2018 - Jun 2018

  Raipur Area, India Analyzed the process from fibre to yarn.



Fashion Bloodhound

• COO

  • Feb 2018 - Apr 2018

  Bengaluru, Karnataka, India - Administered the working of the entire website such as content and social media. - Directed fashion-trendy videos for the YouTube channel of the blog. - Assembled and trained a group of 4 content-writers.



Skimbox

• United States
• Advertising Services
• 1 - 100 Employee

• Content writing Intern

  • Aug 2017 - Sep 2017

  Bengaluru Area, India Wrote SEO-friendly blogs using Google Analytics.



Quiklo

• India
• Software Development
• 1 - 100 Employee

• Intern

  • Mar 2017 - May 2017

  Bengaluru Area, India Publicized the brand to potential customers.