Kevin Cobb

Senior Creative Manager at WhereBy.Us
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Contact Information
us****@****om
(386) 825-5501
Location
IN

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Felipe Leon

Kevin Cobb is by no means a traditional creative person, and that is what makes him an indispensable member of the creative team. He is focused on bringing to life digital marketing for our internal needs and he is a savvy advisor for our clients. His friendly and witty attitude makes working with him an exciting experience, every day. Kevin brings an interesting perspective to propose creative solutions that are truly smart. He is an artist at heart and an engaging storyteller by nature.

Bill Zimmer

Kevin cares so much about the team he works with and the clients he serves. This makes Kevin a great storyteller—he knows what motivates people and how to keep them engaged. He always shares his honest perspective and gives everything he's got. Plus, his light-hearted nature makes each day a blast!

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Experience

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Senior Creative Manager
      • Jul 2018 - Present

      • Lead the company's creative studio, managing the strategy and production of sponsored content across five digital newsletters in different U.S. markets, including written stories, promotions, social media content, video projects, and virtual events. • Manage all aspects of the client relationship, averaging 12-20 concurrent active accounts • Direct a team of two full-time employees and freelancers as needed. • Lead the company's creative studio, managing the strategy and production of sponsored content across five digital newsletters in different U.S. markets, including written stories, promotions, social media content, video projects, and virtual events. • Manage all aspects of the client relationship, averaging 12-20 concurrent active accounts • Direct a team of two full-time employees and freelancers as needed.

    • Founder
      • Jan 2009 - Present

      • Launched a digital project to collect humorous, sarcastic and sometimes a little-too-real quotes from journalists around the world. >> The community has grown to over 250,000 followers on Facebook and Twitter (@OHnewsroom) and is one of the largest journalism communities in the world. • Created an Etsy store to sell candles and letterpress-printed posters featuring popular quotes from the site. >> 182,000 store views, 900+ sales, 5-star store rating Etsy http://etsy.com/shop/OHnewsroom Twitter http://twitter.com/OHnewsroom 110,000+ followers Facebook http://facebook.com/OHnewsroom 150,000+ followers Mashable.com Open Web Award 2009, Best Site for Journalists Al Jazeera | The Listening Post (segment starts at 22:38) https://www.aljazeera.com/programmes/listeningpost/2015/08/scrutiny-selling-iran-nuclear-deal-150814202118331.html Show less

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Digital Media Manager + Associate Art Director
      • Oct 2015 - Apr 2018

      • Developed new products, promoted lead generation efforts and executed internal marketing strategy. >> Created ScoreMyEvent.com. The Event Scorecard is a resource for current and prospective clients to determine the success of their association’s annual events based on the filters of 360 Live Media’s 6 Rs Framework. After writing the website copy and designing mock-ups, I worked with our external developer on the user experience, design and testing of the scorecard. The Event Scorecard has potential to be the largest lead generator in company history. • Managed earned, paid and owned media for the agency. Goals included attracting more business, building brand awareness and to position 360 Live Media as a thought leader in the association community. >> Pitched a story to PCMA’s Convene Magazine for an article highlighting a new competitor for health and science-based association annual events. The cover story and multiple-page spread heavily featured 360 Live Media’s CEO’s thoughts on the topic. • Launched a weekly industry newsletter, Tune In, geared for our agency database. Led content development & direction, writing, design and marketing of newsletter. >> Agency-created content regularly featured in industry publications, newsletters and on social networks. • Identified and networked with industry influencers. >> Worked with an influencer to highlight 360 Live Media’s office for a Facebook Live tour with the agency’s CEO. The tour raised awareness about the agency and the company culture. Show less

    • United States
    • Newspaper Publishing
    • 700 & Above Employee
    • Art Director + News Designer
      • Apr 2012 - Sep 2015

      * Designed news, feature, sports, business and real estate pages with varying style guidelines and strict deadlines with multiple editions. Assisted with photo research, editing, color correcting and manipulation. • Efficiently led daily story budget meetings, deciding where stories, photos and graphics would appear in the newspaper based on news judgment, color positions and breaking news. • Communicated continuous updates of the story budget via e-mail, in-person contact and phone calls to appropriate editors. • Creatively art directed the weekly Real Estate section. Brainstormed cover story options with the Real Estate editor and photo editor on how to best visually present the week’s main story. Worked closely with pre-press, advertising operations and plate making to maintain proper deadline-focused page flow. Researched, contacted and hired external illustrators for the section. • Successfully assisted in the transformation of the Real Estate section from a broadsheet to a tabloid-sized product. The switch involved highly-detailed meetings with other departments on the goals, expectations and deadlines of the final product. • Assisted in the training of new employees and interns with a focus on the newspaper’s content management system and production workflow. Show less

  • The Washington Post Express
    • Washington D.C. Metro Area
    • Designer
      • Aug 2011 - Mar 2012

      • Designed news, feature, sports and special sections with varying style guidelines and strict deadlines. Assisted with photo research, editing, color correcting and manipulation. • Designed news, feature, sports and special sections with varying style guidelines and strict deadlines. Assisted with photo research, editing, color correcting and manipulation.

    • United States
    • Newspaper Publishing
    • 300 - 400 Employee
    • Senior News Designer
      • Jul 2006 - Jul 2011

      • Designed the front page, also worked with news, business, feature, opinion and special sections. Frequently designed A1 and led feedback meetings of the newspaper’s front page. Explained design and content decisions to various editors and incorporated their feedback for final edits. • Pitched, researched and contributed original content to Watch This Now, Sun Sentinel’s viral video blog. The blog was regularly in the top 5 for website visits of the newspaper’s blogs. • Trained and supervised two design interns. Helped interns with newspaper design style, deadline and newsroom objectives. Show less

    • United States
    • Newspaper Publishing
    • 100 - 200 Employee
    • News Designer
      • Sep 2004 - Jun 2006

      • Designed the front page, news, business, feature, opinion and special sections. • Duties included creating basic editorial illustrations, photo editing and imaging, copy editing, communicating and solving production issues on deadline. • Designed the front page, news, business, feature, opinion and special sections. • Duties included creating basic editorial illustrations, photo editing and imaging, copy editing, communicating and solving production issues on deadline.

Education

  • Ball State University
    Bachelors, Journalism
    2000 - 2004

Community

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