Experience

AutoMato AI

• United States
• Embedded Software Products
• 1 - 100 Employee

• Advisory Board Member

  • Oct 2023 - Present

  Automato is a Tech startup, that uses Generative AI to create optimized product content for ecommerce. As a Board Advisor, I help the founders with their business strategy, product management and business development.



Dollar Tree Stores

• Retail
• 700 & Above Employee

• SVP, Digital & eCommerce

  • Oct 2020 - Dec 2022

  Chesapeake, Virginia, United States Responsible for digital marketing and e-commerce for Dollar Tree and Family Dollar brands. Leading digital transformation by improving the customer experience (CX), driving growth and and building new capabilities. Responsible for UX, Product Management, Online Merchandising, eCommerce Operations and Customer Care. Growth marketer responsible for Paid Search (SEM), Shopping Feeds (PLAs), SEO, Social Media, Email, Mobile Marketing (App/Push Notifications), affiliate marketing and website… Show more Responsible for digital marketing and e-commerce for Dollar Tree and Family Dollar brands. Leading digital transformation by improving the customer experience (CX), driving growth and and building new capabilities. Responsible for UX, Product Management, Online Merchandising, eCommerce Operations and Customer Care. Growth marketer responsible for Paid Search (SEM), Shopping Feeds (PLAs), SEO, Social Media, Email, Mobile Marketing (App/Push Notifications), affiliate marketing and website management. Show less



Pier 1

• United States
• Real Estate
• 1 - 100 Employee

• SVP, eCommerce

  • Feb 2020 - Jun 2020

  Managed ecommerce business (UX, Site Merch., Operations, Planning & analysis) through rapid revenue growth. Company went out of business in June 2020, due to COVID-19 + Chapter 11 bankruptcy proceedings.



Harry & David

• United States
• Food and Beverage Services
• 700 & Above Employee

• VP, eCommerce & Marketing

  • Jan 2017 - Feb 2020

  Medford, Oregon Area Led the digital transformation of an iconic premier gifting brand. Responsible for e-Commerce, Mobile, Product Management, User Experience (UX), Site Merchandising, Web Analytics and Digital Marketing. Drove profitable growth through Email Marketing, Push/SMS notifications, Paid Search (SEM), Product Listing Ads (PLA), Search Engine Optimization (SEO), Affiliate & Display programs. Led website redesign contributing to continuous improvement in ecommerce metrics. Led the team to receive industry… Show more Led the digital transformation of an iconic premier gifting brand. Responsible for e-Commerce, Mobile, Product Management, User Experience (UX), Site Merchandising, Web Analytics and Digital Marketing. Drove profitable growth through Email Marketing, Push/SMS notifications, Paid Search (SEM), Product Listing Ads (PLA), Search Engine Optimization (SEO), Affiliate & Display programs. Led website redesign contributing to continuous improvement in ecommerce metrics. Led the team to receive industry recognition (2019 Internet Retailer Hot 100). Drove a cohesive go-to-market planning process, delivering improved buyer metrics and financial results. Partnered with brands and support teams across 1-800-FLOWERS enterprise to create a coherent multi-brand experience. Served as a member of the corporate Diversity, Equity and Inclusion (DEI) Advisory Committee - focused on creating a more inclusive culture for associates. Show less



Big Lots Stores

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• VP, e-Commerce & Omnichannel

  • Jun 2014 - Jun 2016

  Columbus, Ohio Area Led a cross-functional project team through research, planning, requirements, development and rollout of new online business (launched Q1 ’16). My responsibilities included digital marketing, e-commerce and enterprise-wide customer service. Managed online business functions including merchandising, marketing, product management, user experience, visual design, site content and operations management. I led digital customer engagement through Email, Social Media, Blogging, SEO, Paid Search… Show more Led a cross-functional project team through research, planning, requirements, development and rollout of new online business (launched Q1 ’16). My responsibilities included digital marketing, e-commerce and enterprise-wide customer service. Managed online business functions including merchandising, marketing, product management, user experience, visual design, site content and operations management. I led digital customer engagement through Email, Social Media, Blogging, SEO, Paid Search (PPC/SEM), Display, Affiliate and other channels. Additionally, I was responsible for leading the customer care group, building out and managing our customer contact centers. Show less



Sears Holdings Corporation

• Divisional VP & GM: eCommerce [Omnichannel, Global, B2B, Services]

  • May 2012 - May 2014

  Greater Chicago Area Responsible for leading a large portfolio of online businesses, including Omnichannel, Global eCommerce, B2B e-commerce and Home Services Online. My role included driving business strategy and optimizing merchandising, operations and marketing to attain key results. My team drove enhancements to the multichannel customer experience (CX), delivering seamless shopping capabilities through sears.com, kmart.com and 2,000+ stores. We built international capabilities and expanded our global online… Show more Responsible for leading a large portfolio of online businesses, including Omnichannel, Global eCommerce, B2B e-commerce and Home Services Online. My role included driving business strategy and optimizing merchandising, operations and marketing to attain key results. My team drove enhancements to the multichannel customer experience (CX), delivering seamless shopping capabilities through sears.com, kmart.com and 2,000+ stores. We built international capabilities and expanded our global online footprint to serve over 130 countries, including localized experiences. Responsibilities also included aggressively growing business-to-business capabilities online (B2B ecommerce) to leverage product catalog and fulfillment capabilities. I was also responsible for digital experience for the home services portfolio including: appliance repair, home improvement (windows, roofing, kitchen remodels, etc.), DIY parts, professional installation and protection agreements / extended warranty.

• Director & GM: eCommerce [Omnichannel, Kmart.com, International]

  • Apr 2010 - May 2012

  Greater Chicago Area eCommerce General Manager with increasing responsibilities. Roles included building an international online business (global ecommerce), managing Kmart.com and leading multichannel integration (omnichannel) for Sears.com & Kmart.com. I was responsible for creating a best-in-class cross-channel customer experience (CX), by leading product management, operations and marketing functions. Accountable for managing omnichannel capabilities (buy online pickup in store, pay in store and web in store… Show more eCommerce General Manager with increasing responsibilities. Roles included building an international online business (global ecommerce), managing Kmart.com and leading multichannel integration (omnichannel) for Sears.com & Kmart.com. I was responsible for creating a best-in-class cross-channel customer experience (CX), by leading product management, operations and marketing functions. Accountable for managing omnichannel capabilities (buy online pickup in store, pay in store and web in store "Store to Home"), which generate over half of the company’s online revenue. I also led international online expansion, including managing multilingual and localized websites and shipping to more than 100 countries worldwide. My role included managing merchandising, promotional planning and operations on a daily basis. I partnered with store operations, logistics, customer service and other areas of retail. I worked closely with digital and traditional marketing channels, including affiliate, paid search (SEM), organic search (SEO), email, as well as circular and media. I launched a bilingual social media program (SearsLatino) as well as international and Spanish language paid search (PPC), email, datafeed, affiliate programs and the Kmart.com Deal of the Day program.

• Director, Finance / CFO: e-Commerce Business Unit

  • Mar 2008 - Mar 2010

  Business Unit CFO responsible for financial management of 7th largest Internet Retailer in the U.S. Worked closely with the executive team to develop and implement strategy. Worked with functional leaders to maximize profitability and ensure attainment of financial goals. Analyzed performance of digital marketing programs and site merchandising results. Responsible for developing business cases, to help prioritize technological investment decisions. Communicated operational results to the… Show more Business Unit CFO responsible for financial management of 7th largest Internet Retailer in the U.S. Worked closely with the executive team to develop and implement strategy. Worked with functional leaders to maximize profitability and ensure attainment of financial goals. Analyzed performance of digital marketing programs and site merchandising results. Responsible for developing business cases, to help prioritize technological investment decisions. Communicated operational results to the business unit board of directors on a monthly basis. Also served as President of the Latino Employee Resource Group (ERG), supporting DEI initiatives.

• Finance Manager - Service Contracts & Retail Installation

  • May 2006 - Mar 2008

  Supported the Retail Installation and Service Contracts businesses. Worked closely with the management team to identify growth and efficiency opportunities. Helped develop and present business cases to secure funding for ideas. Led the annual financial/operational planning process. Communicated financial results to management and field teams.



ServiceMaster

• United States
• Construction

• Finance Manager - Digital Marketing Group

  • Apr 2005 - May 2006

  Supported the internet marketing and strategic alliance business development group, within a multi-brand service company. Responsible for financial planning, reporting and analyzing digital marketing programs. Developed and automated reporting processes, to provide key metrics to stakeholders. Managed the billing process for partnership marketing arrangements.



IIT, Principal Mfg, CNA Financial, MetLife

• Various Financial Roles

  • Mar 1998 - Apr 2005

  Greater Chicago Area Various progressive roles involving accounting, financial planning, reporting & analysis.