Experience

Hello. Branding, Product design, UX, UI

• Israel
• Design Services
• 1 - 100 Employee

• Co-Founder and head of design at hello.

  • 2016 - Present

  We are a Tel-Aviv based agency specializing in creating digital products & experiences, UX UI design, and branding. We work mostly with technology-based companies and early stage startups, helping them craft great products, an agile strategy and visual identities that drive growth and make a real difference. We believe in the fastest, leanest and simplest process possible, based on testing and data, with ongoing and constant adaptations and instant, though not always major, changes. We know that a real robust and clear message can make all the difference. We use design thinking and design sprints to save our clients time & money. We deliver work that usually takes months -- in just weeks or even days. We ship fast and focus on testing with real users. It's that simple. No fancy schmancy, no-added sugar. Our services include: Product design, UX & UI design, UX research, Mobile application design, Dashboard and CMS design, E-commerce design, Branding & Micro-branding, Presentations design, Website design and Content marketing. Show less



careebiz

• Israel
• Software Development

• User Experience Designer

  • 2016 - 2018



Homeppl

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Co-founder & Chief product officer

  • 2015 - 2017

  Homeppl is the world's first digital rental resume. Tenants can finally aggregate their reputation, and leverage it to apply to any property anywhere around the world, irrespective of their origin. Landlords can finally choose top tenants based on real rental data. Homeppl is a complementary service to any property stock web page, including portals, classified ads, and agencies. Homeppl is the world's first digital rental resume. Tenants can finally aggregate their reputation, and leverage it to apply to any property anywhere around the world, irrespective of their origin. Landlords can finally choose top tenants based on real rental data. Homeppl is a complementary service to any property stock web page, including portals, classified ads, and agencies.



Self-Employed

• Tel Aviv Area, Israel

• Advisor - Product design (UX/UI), Creative, Branding and Marketing design

  • Sep 2011 - Jan 2016

  Experienced entrepreneur, product maker, problem solver, UI/UX expert & branding/ marketing communication specialist, I can help you create, launch and develop your next venture. Experienced entrepreneur, product maker, problem solver, UI/UX expert & branding/ marketing communication specialist, I can help you create, launch and develop your next venture.



Respect Growth Strategies

• Israel
• Advertising Services
• 1 - 100 Employee

• Art director \​ Visual Communication Expert

  • Jan 2013 - Dec 2014

  Brand strategy | Brand language | Unique interactions | Internal communication At Respect, we know that strong brands are brands that succeed in touching the consumer. The special brands we build together with our clients are built in a genuine understanding of the brand’s role for the consumer and of the way in which it is able to touch him. We are committed to creating that special identified and characterized ”brand spirit” for our clients: a brand spirit that communicates its language and values in a clear, powerful way, and evokes an exciting world of feelings and emotions. Show less



Fanwaze

• Israel
• Technology, Information and Internet

• User Experience Designer

  • 2013 - 2014



Gorni Digital

• Israel
• Advertising Services
• 1 - 100 Employee

• Art Director

  • 2012 - 2013

  GIN digital (previously named Gorni Interactive) is one of the first creative digital advertising agency. At Gorni, I developed concept & created art for digital display campaigns, Facebook applications, Smartphone applications and unique rich media tools. I've Managed 5 Studio designers & flash artist. Working for some of the top industry leaders in Israel such as Hot, Nissan, Renault, Ten, Cal, Celio, Home-center and much more. GIN digital (previously named Gorni Interactive) is one of the first creative digital advertising agency. At Gorni, I developed concept & created art for digital display campaigns, Facebook applications, Smartphone applications and unique rich media tools. I've Managed 5 Studio designers & flash artist. Working for some of the top industry leaders in Israel such as Hot, Nissan, Renault, Ten, Cal, Celio, Home-center and much more.



McCann TLV

• Advertising Services
• 100 - 200 Employee

• Art Director, Visual communication designer

  • 2009 - 2012

  McCann is a global advertising agency network, with offices in 120 countries. McCann is a subsidiary of the Interpublic Group of Companies, one of the four large holding companies in the advertising industry. At McCann, I've worked with some of Israel leading brands and businesses such as Cellcom, Honda, Hamashbir-Latzarhan, Mega, Haaretz, TheMarker, Tel Aviv municipality, Elal, Bank Leumi, Yes, Tnuva and much more. McCann is a global advertising agency network, with offices in 120 countries. McCann is a subsidiary of the Interpublic Group of Companies, one of the four large holding companies in the advertising industry. At McCann, I've worked with some of Israel leading brands and businesses such as Cellcom, Honda, Hamashbir-Latzarhan, Mega, Haaretz, TheMarker, Tel Aviv municipality, Elal, Bank Leumi, Yes, Tnuva and much more.