Experience

Gauzy
• Israel
• Nanotechnology Research
• 1 - 100 Employee
• Marketing Communications Specialist

  • Jan 2023 - Present


Woosh® Water Systems Ltd.

• Food and Beverage Services

• Chief Marketing Officer

  • Jan 2019 - Jan 2022

  • Marketing strategy planning, building new sales and distribution channels.• Creating concepts for new markets, developing brand purpose and values.• Working with international teams for branding and marketing activities (PR, SM, graphic design, strategic advisors) • Tracking new leads, leading the pre-sale process, producing customized project proposals.• Supporting customers onboarding process (B2B, installations Woosh system in new markets such as "Malta Schools project") • Managing special marketing events, conventions and exhibitions (WATEC, SELECTUSA, etc.). Show less

• Marketing Manager

  • Jan 2018 - Dec 2018

  • Product marketing: concept development of new product features (UI/X of customer-facing systems, BackOffice software) together with the R&D team.• Remote managing of the US marketing & operations team.• Establishing, training and managing the company's customer-support call center.• Webmaster: managing the company website's content, design, SEO, integration to Google analytics and performance monitoring.

• Project Manager

  • Jan 2016 - Dec 2017

  • Operating the company's Control Center: real-time monitoring and management of live active projects.• Creating all the company’s technical literature, work procedures and standards. • Grants specialist - writing and submitting grants applications, planning and overseeing milestones, generating related reports.• Managing the application processes for international safety standards (NSF, UL).• Resuming most responsibilities of previous position as well.

• Marketing Coordinator & Customer Support

  • Jun 2012 - Dec 2015

  • Conducting market research and generating reports• Production of marketing and promotional materials (presentations, brochures, etc.)• Guiding and supporting new users (B2C, first beta pilot in Israel)• Handling merchandise shipments and logistics