Oğuzhan Balaban

Analytics & Data Insight Executive at Digital House
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Contact Information
us****@****om
(386) 825-5501
Location
Bursa, Turkey, TR

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Credentials

  • SEO: Competitive Analysis
    LinkedIn
    May, 2022
    - Nov, 2024
  • "Arama Motoru Optimizasyonu (SEO)"
    Bilgi Teknolojileri ve İletişim Kurumu - BTK - ICT
    Jan, 2021
    - Nov, 2024
  • SEO
    HubSpot Academy
    May, 2022
    - Nov, 2024
  • Rank Tracking Test
    Semrush
    May, 2021
    - Nov, 2024
  • Advanced Google Analytics
    Google

Experience

  • Digital House
    • Türkiye
    • Advertising Services
    • 1 - 100 Employee
    • Analytics & Data Insight Executive
      • Aug 2023 - Present

  • AnalyticaHouse
    • Türkiye
    • Advertising Services
    • 1 - 100 Employee
    • Product Analyst
      • Dec 2022 - Aug 2023

      What I do as a Product Analyst: -Ensuring the integration of Google Tag Manager (GTM) in all processes. -Utilizing advanced tools such as Google Analytics 4 (GA4), Firebase, and Adjust for tracking websites and mobile applications, actively participating in the installation processes. -Creating custom event documents for Enhanced E-commerce and lead-focused websites. Identifying trackable areas to obtain meaningful data and implementing the integration of these events. -Managing GA4 migration processes and site transitions, ensuring smooth integration. -Creating dataLayer structures to advance optimization processes. -Building effective data-driven Looker Studio dashboards for the brand. -Conducting detailed UX analyses using 3rd party tools and creating benchmark reports. -Integrating third-party tracking tools such as Hotjar, RTB House, Clarity, Insider, Meta, TikTok & Criteo, etc. -Basic knowledge of HTML, JS, and CSS. -Big Query and SQL Queries (In Progress) -CAPI Integration (In Progress) -Live testing processes with software teams. -Collaborating closely with performance and data teams. -Clients: İpekyol, Twist, Machka, Vitra, Armine, Ticimax, Evam, ÖdeAl, OtelRezervasyon, Beynex, Evital Show less

  • Markethinkers Agency
    • Estonia
    • Advertising Services
    • 1 - 100 Employee
    • Content Strategist
      • Jun 2022 - Aug 2022

  • Özel Turan & Turan Kemik Kas Eklem Sağlığı
    • Türkiye
    • Hospitals and Health Care
    • 1 - 100 Employee
    • SEO Uzmanı
      • Jun 2021 - Mar 2022

      Sağlık ve sağlık turizmi üzerine SEO çalışması. Sağlık ve sağlık turizmi üzerine SEO çalışması.

  • EG Bilişim Teknolojileri
    • Türkiye
    • Advertising Services
    • 1 - 100 Employee
    • SEO Executive
      • Feb 2021 - Jun 2021

      - Farklı alanlarda çoklu proje yönetimi. - SEO Tool'larının aktif kullanımı: Semrush, Ahrefs, Moz, Ubersuggest ve Screaming Frog - İçerik stratejilerinin belirlenmesi. Yazı görevlendirmelerinin yapılması ve takibinin sağlanması. - Link inşası. - Farklı alanlarda çoklu proje yönetimi. - SEO Tool'larının aktif kullanımı: Semrush, Ahrefs, Moz, Ubersuggest ve Screaming Frog - İçerik stratejilerinin belirlenmesi. Yazı görevlendirmelerinin yapılması ve takibinin sağlanması. - Link inşası.

Education

  • Anadolu Üniversitesi
    Lisans Derecesi, Basın ve Yayın
    2014 - 2019
  • Ankara Üniversitesi
    Lisans Derecesi, Gazetecilik
    2013 - 2014

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