Experience

One New Zealand
• New Zealand
• Technology, Information and Internet
• 700 & Above Employee
• Marketing Coordinator

  • Apr 2023 - Present

Vodafone New Zealand
• New Zealand
• Telecommunications
• 700 & Above Employee
• Marketing Coordinator

  • Nov 2022 - Apr 2023


Asuwere

• New Zealand
• Retail
• 1 - 100 Employee

• • Jun 2021 - Nov 2022

• • Jun 2019 - Jun 2021



Smith & Caughey’s Ltd

• VM

  • Nov 2017 - Jun 2019

  This role at Smith and Caughey's was an amazing opportunity to work on the brand's iconic Christmas activations. It didn't end here though, this position also stood me in good stead for working to my strengths within larger teams, while honing new skills. One of these said skills was experential design, and we would design and execute experiences for a number of leading cosmetic brands such as La Mer, Shiseido, Dermalogica, Tom Ford, and Giorgio Armani to bring forth events and activations that surprise and delight. Our input into these events had a strong emphasis on visual elements, using best practices, data-informed aesthetic principles, and when required, elbow-grease to make these projects as impactful as possible. Show less



Tanya Carlson

• United States
• Medical Practices

• Design Assistant & Social Media Manager

  • Mar 2017 - Nov 2017

  Albeit a short tenure (this was a maternity cover role), I was hired upon completion of my studies at Whitecliffe Fashion Tech as a Design Assistant and Social Media Manager for Tanya Carlson. This was a great opportunity to apply myself not only to the practical design side but it also afforded me my first opportunity in Marketing and Social/Community management. I thoroughly enjoyed this role, learned/ grew a lot, and met many inspiring people during my tenure here. Albeit a short tenure (this was a maternity cover role), I was hired upon completion of my studies at Whitecliffe Fashion Tech as a Design Assistant and Social Media Manager for Tanya Carlson. This was a great opportunity to apply myself not only to the practical design side but it also afforded me my first opportunity in Marketing and Social/Community management. I thoroughly enjoyed this role, learned/ grew a lot, and met many inspiring people during my tenure here.



ira Creative

• Morocco
• Advertising Services
• 1 - 100 Employee

• Creative Coordinator

  • May 2016 - Jul 2016

  This role was a 3-month project contracting for creative agency, FLY (later rebranded to Ira) for Coca Cola Amatil; to take cues from popular fashion and design trends and then create a range of 6 limited edition Pump bottles, with design elements that we knew would disrupt at point of sale. We brought in Nike, Kathmandu, Barkers, Fitbit, Timberland, Mi Piaci, Smith & Caughey's, and a number of other brands to create lifestyle collections that expressed the lifestyles Millennials aspire towards. Consumers could participate in a digital experience, creating a personal lifestyle collection to match their chosen Pump bottle, by curating from 36 different mini-collections, that express their lifestyle. With a few clicks, the happy Millennial had created a personalised, curated collection and with an easy share to Facebook, they had entered to win their collection. We then mined this data to deliver insights into preference of label design, the kinds of lifestyles they resonated with, age, location and other essential tidbits. These insights are on hand to drive subsequent campaigns with even more precision. The last on pack promotion was an All Blacks promotion during Rugby World Cup year. Sales from the Pump Lifestyle Campaign were up double digits (no, not just 10%) from the All Black's promotion. Web visitors to pump.co.nz was four times higher than the All Blacks Promotion, with an astonishing 83% of visitors creating a personal lifestyle collection and spending over 3 minutes at the site. Social media engagement goals were exceeded by 260% for Facebook and 1,425% on Instagram, being Pump's most successful social media campaign. This delivered insights that will shape the model moving for Pump forward and energised the marketing team at Coca Cola Amatil on new possibilities for the brand. Show less