VP of Marketing

• Aug 2023 - Present

Head of Marketing

• May 2023 - Sep 2023

Management of the entire marketing sector. Strategize new revenue lines, create strategic expansion planning. KPI management for all paid traffic platforms (Google Ads, FB Ads and LinkedIn.). Management of the company's content marketing, creation of content plan for websites and social networks. Creation and execution of medium and long term SEO strategies. Responsible for planning, investing and managing infoproduct launches. Benchmarking and creation of digital products from different categories within the scope of the company. Optimization of products based on NPS from customers and participants in the company's closed communities. Perpetual funnel management of educational products, aiming at optimizing, defining KPIs and measuring data. Creation and management of the company's product line, from the design of back end and front infoproducts to market launch. Show less

Chief Marketing Officer

• Nov 2022 - May 2023

Gestão de todo o setor de marketing. Crie estratégias para novas linhas de receita, crie um planejamento estratégico de expansão. Gestão de KPIs para todas as plataformas de tráfego pago (Google Ads, FB Ads, UOL ADS, Mídia Programática, TrafficJunky, Taboola, Twitter Ads, Twitter Ads.). Gestão do marketing de conteúdo da empresa, criação de plano de conteúdo para sites e redes sociais. Criação e execução de estratégias de SEO de médio e longo prazo. Responsável por toda gestão e mensuração de resultados de todas as ações de marketing de influenciadores, mídia OOH e campanhas de branding. Benchmarking e criação de produtos digitais de diferentes categorias dentro do escopo da empresa. Otimização do produto com base no comportamento do usuário. Gestão do crescimento do produto, definição de KPIs e mensuração de dados. Show less

Head of Marketing

• Nov 2021 - Nov 2022

Management of the entire marketing sector. Create strategies for new revenue lines, create strategic expansion planning. KPIs management of all paid traffic platforms (Google Ads, FB Ads and LinkedIn.). Management of the company's content marketing, preparation of content plan for websites and social networks. Creation and execution of medium and long term SEO strategies. Responsible for planning, investing and managing infoproduct launches. Benchmarking and creation of digital products from different categories within the scope of the company. Optimization of products based on NPS from customers and participants in the company's closed communities. Perpetual funnel management of educational products, aiming at optimization, definition of KPIs and data measurement. Creation and management of the company's product range, from the conception of back end and front infoproducts to market launch. Show less

Head of Marketing

• Aug 2021 - Nov 2021

Coordinate the entire marketing team. Create strategies for new revenue lines, create strategic planning. Management of paid traffic campaigns (Google Ads, FB Ads and LinkedIn.). Management of the company's content marketing, preparation of content plan for websites and social networks. Content curation. Creation and execution of medium and long term SEO strategies. Responsible for planning, investing and managing launch strategies. Creation, boarding and CRO of direct response copy, launch copy and email marketing copy. Daily copy creation and optimization on paid traffic platforms (Google Ads, FB Ads and Linkedin Ads). Creation and management of perpetual email funnels, as well as segmentations and integrations with CRM. Creation, measurement and optimization of e-commerce direct sales campaigns via Facebook Ads, Google Ads and other paid traffic platforms. Show less

Marketing Manager

• Jun 2021 - Aug 2021

Management of marketing and pre-service teams. Management and execution of all paid traffic campaigns (Google Ads, FB Ads and LinkedIn.) with the agency. Management of the company's content marketing, preparation of content plan for websites and social networks. Content curation. Creation and execution of medium and long term SEO strategies. Definition and monitoring of inbound marketing and commercial flows. Responsible for planning, controlling and executing all digital actions related to the projects. Industry metrics tracking. Marketing planning of the company's real estate developments. Show less

Head of Growth

• Dec 2020 - Jun 2021

Management of the Growth sector at I wanna sleep. Coordinate the growth team. Create expansion strategies. Management of all paid traffic campaigns (Google Ads, FB Ads and LinkedIn.). Responsible for planning, investing and managing paid traffic in the brand expansion sector. Optimization of paid traffic campaigns for all IWS products. Planning, creation and optimization of landing pages, squeeze pages and sales letters for paid traffic and expansion campaigns. Creation, boarding and CRO of direct response copy, launch copy and email marketing copy. Daily copy creation and optimization on paid traffic platforms (Google Ads, FB Ads and Linkedin Ads). Creation and management of Perpetual Brand Funnel, aiming at optimization, definition of KPIs and data measurement. Creation, measurement and optimization of direct sales campaigns via Facebook Ads and Google Ads. Show less

Head of Marketing

• Jan 2020 - Oct 2020

Implement the IT Recruitment education sector in the company, by launching digital products and creating a streaming platform with exclusive content. Coordinate the entire marketing team. Create strategies for new revenue lines, create strategic expansion planning. Management of all paid traffic campaigns (Google Ads, FB Ads and LinkedIn.). Responsible for planning, investing and managing digital product launches from the design phase to closing the cart. Benchmarking and creation of digital products from different categories within the scope of the company. Optimization of products based on NPS from customers and participants in the company's closed communities. Planning, creation and optimization of landing pages, squeeze pages and sales letters to promote courses and product launches. Creation, boarding and CRO of direct response copy, launch copy and email marketing copy. Daily copy creation and optimization on paid traffic platforms (Google Ads, FB Ads and Linkedin Ads). Perpetual funnel management of educational products, aiming at optimization, definition of KPIs and data measurement. Creation, measurement and optimization of direct sales campaigns via Facebook Ads and Google Ads. Creation and management of the company's product range, from the design of back end and front products to market launch. Show less

Head Of Product Marketing

• Jan 2019 - Jan 2020

Management of face-to-face events, event dissemination and production of graphic materials. Coordinate the entire marketing team. Create strategies for new revenue lines, create strategic expansion planning. Management of all paid traffic campaigns (Google Ads, FB Ads and LinkedIn.). Management of the company's content marketing, preparation of content plan for websites and social networks. Content curation. Creation and execution of medium and long term SEO strategies. Responsible for planning, investing and managing digital product launches from the design phase to closing the cart. Benchmarking and creation of digital products from different categories within the scope of the company. Optimization of products based on NPS from customers and participants in the company's closed communities. Planning, creation and optimization of landing pages, squeeze pages and sales letters to promote digital courses, classroom courses and product launches. Creation, boarding and CRO of direct response copy, launch copy and email marketing copy. Daily copy creation and optimization on paid traffic platforms (Google Ads, FB Ads and Linkedin Ads). Perpetual funnel management of educational products, aiming at optimization, definition of KPIs and data measurement. Creation, measurement and optimization of direct sales campaigns via Facebook Ads and Google Ads. Creation and management of the company's product range, from the design of back end and front products to market launch. Show less

Head of Marketing

• Oct 2018 - Jan 2020

Coordinate the entire marketing team. Create strategies for new revenue lines, create strategic expansion planning. Management of all paid traffic campaigns (Google Ads, FB Ads and LinkedIn.).Management of the company's content marketing, preparation of content plan for websites and social networks. Content curation. Creation and execution of medium and long term SEO strategies.Responsible for planning, investing and managing digital product launches from the design phase to closing the cart.Benchmarking and creation of digital products from different categories within the scope of the company. Optimization of products based on NPS from customers and participants in the company's closed communities.Planning, creation and optimization of landing pages, squeeze pages and sales letters to promote digital courses, classroom courses and product launches.Creation, boarding and CRO of direct response copy, launch copy and email marketing copy. Daily copy creation and optimization on paid traffic platforms (Google Ads, FB Ads and Linkedin Ads).Perpetual funnel management of educational products, aiming at optimization, definition of KPIs and data measurement.Creation, measurement and optimization of direct sales campaigns via Facebook Ads and Google Ads.Creation and management of the company's product range, from the design of back end and front products to market launch. Show less

Analista de SEO e Inbound Marketing

• Jul 2018 - Jan 2020

Marketing Advisor

• Aug 2015 - May 2017

Develop marketing strategies and visual identity working on the positioning of the brand and products. Take care of the reciprocity between the sponsors and the company to be fulfilled during the events to be held within the Foundation's spaces. Advise all internal and external communication regarding the Foundation's events. Manage social media, building a prominent standard for the company. Manage the company's presence at in-house and external events. Develop marketing strategies and visual identity working on the positioning of the brand and products. Take care of the reciprocity between the sponsors and the company to be fulfilled during the events to be held within the Foundation's spaces. Advise all internal and external communication regarding the Foundation's events. Manage social media, building a prominent standard for the company. Manage the company's presence at in-house and external events.

Marketing Intern

• Sep 2013 - 2015

Develop marketing and visual identity strategies working on brand positioning. Foster the reciprocity of partners and supporters in the publicity pieces of the events. Manage audiovisual production pieces for in-house events and third-party events. Develop marketing and visual identity strategies working on brand positioning. Foster the reciprocity of partners and supporters in the publicity pieces of the events. Manage audiovisual production pieces for in-house events and third-party events.