Experience

Checkout.com

• United Kingdom
• Financial Services
• 700 & Above Employee

• Director of Growth Marketing

  • Apr 2023 - 9 months

  Tel Aviv, Israel

• Director of Performance Marketing & Operations

  • Sep 2022 - Mar 2023

  Tel Aviv, Israel



Cynet Security

• United States
• Computer and Network Security
• 200 - 300 Employee

• Director of Global Demand Generation & Marketing Automation

  • Mar 2021 - Sep 2022

  Tel Aviv, Israel ☑️ Managing a global Demand Generation team, overseeing all Digital and Field programs and budgets, for both Direct and Channel Marketing, as well as the Marketing Tech Stack. ☑️ Collaborating with Sales and Operations executives to build the company’s Account Based Selling strategy and forming an ABM execution plan. Ensuring alignment with the company’s aggressive growth targets and strict ROI benchmarks in a highly competitive product category and in various regions. ☑️ In… Show more ☑️ Managing a global Demand Generation team, overseeing all Digital and Field programs and budgets, for both Direct and Channel Marketing, as well as the Marketing Tech Stack. ☑️ Collaborating with Sales and Operations executives to build the company’s Account Based Selling strategy and forming an ABM execution plan. Ensuring alignment with the company’s aggressive growth targets and strict ROI benchmarks in a highly competitive product category and in various regions. ☑️ In charge of Cynet’s Field Marketing programs, including conferences, roundtables, out-of-home campaigns etc. as well as Channel Marketing programs, including joined partner campaigns, MDF and Incentive distribution management and so forth. ☑️ Owning all Digital channels and programs, from website conversion optimization and SEO, to paid campaigns (PPC) in various channels, content syndication, sponsored publications and more. Vast experience in developing landing pages, creative and content assets to deliver the right message to the right people at the right time. ☑️ Extensive experience in setting up advanced data collection, automation, reporting and analytics infrastructure in both SFDC and HubSpot - creating visibility into metrics and KPIs of all marketing programs. Managed to facilitate a fully data-driven resource allocation process, optimizing efficiency and output of efforts, attributing revenue and pipeline to campaigns, and showcasing ROI to the higher management. Show less



Panorays

• United States
• Software Development
• 100 - 200 Employee

• Director of Global Demand Generation

  • Feb 2020 - Mar 2021

  Tel Aviv Area, Israel



Riskified

• United States
• Software Development
• 700 & Above Employee

• Head of Digital Marketing

  • Apr 2018 - Feb 2020

  Tel Aviv Area, Israel



Tel Aviv University

• Israel
• Higher Education
• 700 & Above Employee

• Teaching Assistant - Coller School of Management

  • Mar 2018 - Aug 2019

  Tel Aviv Area, Israel Class: Consumer Insights and Strategic Marketing (Sofaer Global MBA Program)



OverOps

• United States
• Software Development
• 1 - 100 Employee

• Digital Marketing Lead

  • Jul 2017 - Apr 2018

  Tel Aviv Area, Israel ☑️ B2B Performance Marketing - Managing all Paid Acquisition activities, including PPC & SEM in all major platforms, paid partnerships, sponsored content and emails. ☑️ Working with aggressive Demand Generation goals, responsible for delivering consistent improvement to MQL volume, acquisition efficiency and bottom line ROI. ☑️ Conversion optimization across the upper stages of the funnel; banners, videos, landing pages, sponsored Emails. ☑️ Extensive experience leading… Show more ☑️ B2B Performance Marketing - Managing all Paid Acquisition activities, including PPC & SEM in all major platforms, paid partnerships, sponsored content and emails. ☑️ Working with aggressive Demand Generation goals, responsible for delivering consistent improvement to MQL volume, acquisition efficiency and bottom line ROI. ☑️ Conversion optimization across the upper stages of the funnel; banners, videos, landing pages, sponsored Emails. ☑️ Extensive experience leading creative and rich media creation and optimization. ☑️ Proficient with automation practices and tools; tracking setup, lead scoring, lead routing. ☑️ Product Marketing initiatives; High level messaging copy-writing and testing, production of branded product videos, funnel optimization. ☑️ Developing KPI models to accurately measure budget and channel performance Show less



Bidalgo

• Israel
• Advertising Services
• 1 - 100 Employee

• Performance Marketing Team Lead

  • Sep 2015 - Jul 2017

  Tel Aviv Area, Israel ☑️ Managing a team of seven PPC experts, responsible for a multi-million-dollar monthly budget. Scaled managed portfolio from $800k / month to $7M / month in just 18 months. ☑️ Developing and executing broad Marketing strategies and Media plans for world-Class app developers. Extensive experience with competitive acquisition objectives on a Global scale. ☑️ Implementing advanced Optimization techniques, improving workflow efficiency, team capacity and bottom-line results… Show more ☑️ Managing a team of seven PPC experts, responsible for a multi-million-dollar monthly budget. Scaled managed portfolio from $800k / month to $7M / month in just 18 months. ☑️ Developing and executing broad Marketing strategies and Media plans for world-Class app developers. Extensive experience with competitive acquisition objectives on a Global scale. ☑️ Implementing advanced Optimization techniques, improving workflow efficiency, team capacity and bottom-line results. ☑️ Enablement of knowledge sharing processes and cross-organization interfaces, working with multiple stake holders to streamline workflows and reduce bottlenecks

• Performance Marketing Manager

  • Feb 2015 - Aug 2015

  ☑️ High scale Campaign management (Facebook PPC and SEM); assigned to top-tier accounts. ☑️ Massive data analysis experience; spotting opportunities, taking part in BI innovations, performance measurement and reporting, trend analysis, inefficiencies investigation



dmg - DSNR Media Group

• Israel
• Technology, Information and Internet
• 1 - 100 Employee

• Account Manager

  • Jun 2014 - Feb 2015

  ☑️ PPC campaign management for Gaming & Casino clients, end-to-end Client Management



Retail Franchise

• United Kingdom
• 1 - 100 Employee

• Co-Founder & General Manager

  • Jun 2007 - May 2010

  Singapore