Experience

Astral Hotels

• Israel
• Hospitality
• 1 - 100 Employee

• Chief Marketing Officer (CMO)

  • Feb 2022 - Present

  Astral Hotels is a family-oriented hotel chain that was established in Eilat in the early 1990s and has subsequently established its standing as a beloved chain in Israel’s recreation capital. Astral Hotels owns the luxury Queen of Sheba and Aria hotels, as well as the hotels – Astral Maris, Astral Palma, Astral Village, Astral Nirvana Club, and Astral Nirvana Suites. ▪︎ Managing and spearheading several departments, including sales, marketing and digital, yield and sales call center; overseeing dozens of managers and various professionals ▪︎ Setting goals and setting principal KPIs for various departments while developing monthly, quarterly and annual work plans ▪︎ Cultivating business and commercial relations with leading agents in the industry, identifying agent needs, developing customized incentive and commission packages, while engaging and aligning the agents in promoting the franchise among consumers ▪︎ Formulating, spearheading and implementing the marketing strategy in all hotels and various sales platforms language alongside acquiring new audiences ▪︎ Direct and matrix management over dozens of managers and employees, including talent management and development, leading towards meeting goals and towards professional and personal excellence ▪︎ Initiating, developing and implementing intra-organizational work methods and procedures while streamlining and improving cross-organizational processes ➣ Significantly boosting awareness of franchise in general and the hotels in particular by over 100%, thereby leading to acquiring new audiences ➣ Increasing direct sales of E-commerce site by 50% through initiating and implementing innovative work methodologies Show less



Shemen Industries Ltd

• Food and Beverage Manufacturing
• 1 - 100 Employee

• Chief Marketing Officer (CMO)

  • Jan 2017 - Nov 2021

  ▪︎ Member of Executive Management, reporting to company CEO, working directly with Company Chairman and the Board of Directors▪︎ Managing marketing, including defining objective and goals, formulating and setting the marketing and media strategy, developing auxiliary work plans, overseeing the marketing mix, initiating innovate measures, setting KPIs with an emphasis on digital platforms ▪︎ Business development, identifying and analyzing business opportunities, developing the strategy and leading the company in entering new categories with value-added products alongside getting Executive Management, Board of Directors and the Owners onboard and engaged with new initiatives ▪︎ Developing multi-year business plans, scoping strategic international suppliers, formulating long- term agreements alongside joint product basket development▪︎ Managing quality control, regulations and R&D operations, including managing relations with various government ministries; Ministry of Health, Ministry of Economy, Standards Institution of Israel as well as legal advisors regarding all matters of regulatory compliance, class actions, standards and regulations alongside ▪︎ Initiating, developing and implementing intra-organizational work methods and procedures while streamlining and improving cross-organizational processes ➢ Positioning Etz HaZait as the leading food oil brand in the country – number 1 in market share (consistent increase in market share every year)➢ Boosting the brand threefold in the food market for 2020 (33% growth in comparison to 10%)➢ Actively participating in the sale of company retail activities to Fortissimo Capital Investment ➢ Initiating innovative and groundbreaking marketing measures resulting in winning the Israeli Marketing Association Effie Award in the Food Market for 2019 ("Tuna To Go" – Non-Drain Tuna) Show less

• Marketing Director and Technological Development Manager

  • Jan 2011 - Dec 2016

  ▪︎ Building a marketing and communication strategy that led to the preference of Etz Hazait brand over the competing brands.▪︎ Developing digital platforms to promote Etz Hazait brand , building the company brand and website and digital platforms.▪︎ Achieving business and marketing goals - increasing market shares in various categories, improving and maintaining consumer perceptions and attitudes .▪︎ Innovation - responsible for leading groundbreaking innovation moves in the Israeli market .▪︎ Marketing communication – laying out the media strategy, goal setting, managing and supervising various moves. Show less



Strauss Group Inc.

• United States
• Real Estate

• Director of Retail Marketing, confectionery Division

  • Jun 2006 - Jan 2011

  ▪︎ Member of Division Executive Management, formulating and implementing division brands: Elite/ Shokolad Para / Pesekzman / MUST and more▪︎ Developing marketing plans for each category customized and tailored to various sales channels from retail chains and up to impulse channels ▪︎ Overseeing the retail marketing mix, including variety, pricing, planograms, visibility, appearance and sales promotions ▪︎ Sales Division Business Partner alongside implementing marketing strategies within the division ▪︎ Implementing categorical work plans through each and every sales channel while managing and allocating resources in accordance with the various channels ▪︎ Initiating and creating business collaborations with retail chains for the purpose of increase sales and profits of all parties involved ➢ Boosting the sales share of impulse products among all company products leading to accelerating overall profitability➢ Establishing and leading cross-organizational forums between the confectionary and sales divisions – Strategic Management Forum and Tactical Forum➢ Representing Strauss at the 2009 Retail Conference as a Session Chairman and as a Lecturer at the conference Show less

• Commercial Manager and Strategic Account Manager

  • Nov 2002 - Jun 2006

  ▪︎ Formulating commercial plans for various sales channels in all Strauss-Elite categories ▪︎ Developing the Arab sector, formulating a customized product basket, creating dedicated marketing activities, developing commercial plans in accordance with target audiences

• Head of Finance and Control Department , Sales analyst , Elite

  • Jan 2000 - Nov 2002

  ▪︎ Building the sales budgets and overheads of the sales division.▪︎ Managing ongoing financial control of all business objectives in the division.▪︎ Drive value within sales division through building commercial activities for the various sales channels for the benefit of accurate decision- making.▪︎ Provide insight into business performance agains competitor and industry trends.▪︎ Manage a team of financial analysts.▪︎ Focus on all daily and month-end accounting procedures for the account results , including P&L activity. Show less