West Retail Operations Manager

• Apr 2021 - Present

District Sales Manager/Operations Manager

• Aug 2010 - Present

Direct store delivery District Sales Manager for Coca-Cola's Chilled Distribution As District Sales Manager of Odwalla, I manage the East Bay territory with 30 employees, a fleet of 12 trucks, spanning 5 counties with over 500 customers. I net over $12M in sales annually, I have grown sales by 12% in Q1 2020. My account base has grown by over 10%, added 40 net new accounts, and placed over 60 incremental secondary cooler locations into my region. - Lead product DSD distribution for national new brands including Simply Juices, Fairlife Milk and Health Aid Kombucha. - Manage 30 employees, performance reviews, hiring, firing, scheduling, payroll, and employee credit card oversight. - Seek and establish new business clients, delivering consistent and strong growth in customer base. - Perform annual route optimization for improved efficiency, considering workloads and overtime reduction. - Oversee equipment maintenance and depreciation of a fleet of 12 trucks and $4M in coolers annually. - Perform broker duties for local chains, pricing contracts, customer calls, following regional promotional frequency/depth guidelines and adhering to trade spend budgets and projections. - Build and maintain strong relationships with major chains such as Safeway, Whole Foods, Raley’s, Lucky's and Berkeley Bowl - Develop and execute short and long term sales strategy to obtain vendor and organizational sales and financial objectives Show less

Senior Executive Team Leader

• Mar 2003 - Jul 2010

As a Sr. Executive Team Leader I Lead, coached and trained three exempt manager overseeing the entire replenishment logistics process for the largest Target stores in the region. • Responsible for recruiting, interviewing and training a staff of 100+ employees. • Monitored backroom, logistics and ETL-replenishment operations; ensured compliance with company policies/procedures. • Ranked #1 in district for profitability by implementing and maintaining common practices. • Increased overall Diagnostic Tool kit logistics score to #1 in the district Show less

Assistant Store Manager

• Sep 1996 - Mar 2003

Oversee daily operations, including staff supervision/evaluation, scheduling, monitoring sales, customer service and marketing. Assists with complete financial oversight, including banking operations, safety and payroll. • Implemented successful service programs to achieve secret shopper scores and maintain customer satisfaction. • Conducts meetings to maximize sales, profit and presentation of departments. • Planned, implemented and trained merchandising strategies for store. • Conducted seasonal and special event merchandising and selling strategies to maximize sales. . Worked with vendors to maximize sales and execute displays Show less