Experience

Just Food

• Nigeria
• Food and Beverage Services
• 1 - 100 Employee

• • Mar 2022 - Present

  • Analyzed competitor information and created a plan to develop a mainstream product to compete with mainstream competitors and increase sales revenue by over 40% and regaining market share.• Participated and provided ideas that ensured a new product development project was successful from product planning to market distribution, adding revenue to the business and meeting over 100% of the product's targeted sales value.• Improved my team on customer relationship, improving customer retention and re-recruiting about 50% of customers lost to competitors.• Negotiated contracts with key customers to manage product purchase and supply, pricing, quick delivery, and timely rendition of payments.• Coached and built capability of the sales team on persuasion, negotiation, and fundamentals of selling (QDVPPP), increasing sales revenue by 29% as at July 2022 when compared to same period last year.• Responsible for the implementation of sales strategies that further the department's agenda and drives enhanced revenue generation for the business. Show less

• • Jul 2021 - Mar 2022

  • Managed a team to get the best brand inititatives and ended at 91% of sales achievements for my brands• Devised innovative growth strategies for Vitamix Blenders and recorded a 42% increase in sales when compared to the preceeding year.• Developed and executed marketing campaigns aimed at communicating our brand message, which led to a sell-off of all Rational Ovens and Cambro Warmers.

• • Nov 2018 - Jul 2021

  • Managed a team of sales managers and sales associates to increase the sales of consumables and equipment by over 25% as compared to previous years• Improved relationship with key customers, which led to an increase in purchase of partners such as EatnGo, Food Concepts, Mega Chicken, KFC et al.• Communicated efficiently with customers on the need for timely payments and achieved 100% payments from all key accounts.• Discovered new markets and located future opportunities for business growth. Show less



Guinness Nigeria

• Nigeria
• Beverage Manufacturing
• 700 & Above Employee

• • Jul 2014 - Oct 2018

  • Managed a team of Van Sales representatives, sales executives and open market executives of Nkanu territory and grew the territory revenue by over 40% via distributor recruitment, territory management and retail redistribution.• Properly communicated business goals and objective to my team and ensured I managed them for success, with one member winning a national award, and two others been promoted to supervisory roles.• Provided timely market intelligence and counter strategy through weekly competitive analysis in assigned territory and this was useful in combating competition activities.• Ensured 100% achievement of Quality, Distribution, Visibility, Pricing, Promotion, and Persuasion of Guinness Nigeria PLC brands in high value outlets to drive incremental sales.• Led my team to a successful completion of the Guinness outlet validation project in Enugu before the stipulated deadline and was further assigned to help lead other territories to complete theirs. Show less

• • Jul 2015 - Aug 2015

  Headed team for RTC expansion project, and ensure 100% successful completion of projectAnchored all reporting and meetings on behalf of area sales managerEnsured 100% team target achievement during the acting periodHandled all business related issues of Abakaliki sales area during the acting periodManaged the entirety of team members for success during the relief/acting period

• • Mar 2013 - Jul 2014

  Manage a Distributor of Guinness Nigeria PLCWork with ASM and Training Dept and HR to build personal sales capabilityEnsure sales out of distributors/market share growth are achieved via monitoring & excellent execution of promotions.Ensure promotional activity is in the right outlets and well managed. Has to keep and update a database of outlets within the territory.Manage Recommended Price Compliance in outletsEnsure effective customer/ business development to counter competitive activities in the retail territory Show less



PZ Cussons

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Retail Development Manager

  • Aug 2012 - Mar 2013

  • Developed a strategy to make a distributor's (Tobolson and Sons) coverage smaller by recruiting a new distributor (Tosin Aina Ltd) and dividing the territory into 2 parts ensuring proper territory coverage and increased gross profit of Tobolson Nigeria Ltd by 26% compared to same period the year before and increasing Sales Revenue by 42% for the territory. • Increased Tosin Aina and Sons Net Sales Value from 14 million to 24 million naira, and hence making her a planned Active Distributor for PZ Cussons Nigeria PLC. • Communicated the Dream Cruise Promo and Canoe Loyalty Promo effectively to my distributors and this ensured that Tosin Aina and Sons met the loyalty promo points and got her reward. Show less



Brownie Freelance Company

• Nigeria

• ESL Writer

  • Jun 2009 - Aug 2012

  Carried out research papers free of plagiarism for Brownie Freelance Company Carried out research papers free of plagiarism for Brownie Freelance Company