Experience

Founder Institute Eastern Europe

• Bulgaria
• Business Content
• 1 - 100 Employee

• Mentor

  • May 2023 - Present

  Helping founders and pre-seed companies in either idea, prototype or early-stage solve "wicked" business challenges, using Design Thinking. About Founder Institute Founder Institute is the world's largest pre-seed accelerator with over 3,500 portfolio companies valued at over $20B. Helping founders and pre-seed companies in either idea, prototype or early-stage solve "wicked" business challenges, using Design Thinking. About Founder Institute Founder Institute is the world's largest pre-seed accelerator with over 3,500 portfolio companies valued at over $20B.



Design Thinking Society

• Romania
• Business Consulting and Services
• 1 - 100 Employee

• Partner & Design Thinking Facilitator

  • Oct 2018 - Present

  Co-Creation Projects: Antibiotice SA, BCR, Carrefour, ING, Leroy Merlin, Lidl, OAR, OTP, Raiffeisen Bank, Romanian Business Consult, Total Soft, Vetro Trainings & Workshops: Academia Mintilor Creative (Unicredit), Bearing Point, Deloitte, EY, Google, HP Co-Creation Projects: Antibiotice SA, BCR, Carrefour, ING, Leroy Merlin, Lidl, OAR, OTP, Raiffeisen Bank, Romanian Business Consult, Total Soft, Vetro Trainings & Workshops: Academia Mintilor Creative (Unicredit), Bearing Point, Deloitte, EY, Google, HP



The Entrepreneurship Academy

• Romania
• Higher Education
• 1 - 100 Employee

• Faculty Lecturer

  • Sep 2019 - Present

  Courses: Value Proposition Design // Service Design Courses: Value Proposition Design // Service Design



MullenLowe Romania

• Romania
• Advertising Services
• 1 - 100 Employee

• Client Service Director

  • Jan 2015 - Oct 2018

  Primarily focused on new business initiatives and handling advertising campaigns budgets for clients, directly reporting to the Vice-President. Managing a team of 10 client service professionals and ensuring appropriate team growth, to support business development and high quality of the services provided. Directly collaborating with the Executive Creative Director in the development of advertising campaign in order to ensure high quality and accuracy of the creative product. - Being part of the team that developed multi-awarded advertising campaigns for clients such as BRD, Electric Castle, Lidl, Unilever, Veka, Zizin • Client: Zizin//Campaign: Zizin 1 liter • Client: Lidl//Campaign: The pantry hunters • Client: Unilever - OMO//Campaign: Creativity vs Stains • Client: Unilever - CIF//Campaign: CIF cleans Romania Show less



Golin Romania

• Romania
• Public Relations and Communications Services
• 1 - 100 Employee

• Head of Consumer Division

  • Mar 2014 - Dec 2014

  Directly reporting to the Managing Director, assigned with growing the businessunit by securing and expanding the client portfolio, while attracting talent andensuring continuous growth for team members. Developing annual PR strategiesfor current clients and pursuing new business opportunities by developing pitchpresentations and negotiating contractual terms. Supervising a team of 13 PRprofessionals in the implementation of approved PR strategies andtactics. Constantly identifying new revenue streams and developing actionableproposals for clients.- Developed PR campaigns for clients such as AFI Palace Cotroceni, Centrofarm,Colgate-Palmolive, Electrolux, Johnson&Johnson, Lidl, Mercedes-Benz,Transavia, Unilever, Veka• Client: Electrolux//Campaign: Cooking CEO- Developed and coordinated implementation of an integrated campaign thatresulted in actual business leads for the client• Client: Unilever//Campaign: Rama mit Butter launch- Created the winning PR strategy for the Unilever pitch and oversaw theimplementation of the new products’ launch Show less

• Senior Manager Consumer Division

  • May 2012 - Mar 2014

• Manager Consumer Division

  • Jun 2011 - May 2012

• Senior PR Executive

  • Sep 2010 - Jun 2011



Brandtailors

• Advertising Services
• 1 - 100 Employee

• PR Manager

  • Sep 2009 - Sep 2010



PRO TV

• Romania
• Broadcast Media Production and Distribution
• 500 - 600 Employee

• PR Coordinator - ProFM

  • May 2005 - Sep 2009