Head of Performance

• Jan 2019 - Present

Senior Performance Specialist

• Oct 2017 - Dec 2019

* Assist in leading and developing overall media strategy * Develop and activate integrated media plans across multiple touchpoints, including but not limited to: digital, mobile, search, social, streaming, direct mail * Serve as Agency and vendor key contact, making sure plans and partnerships are being activated based on strategic framework * Collaborate with channel leading peers on marketing team to establish best practices and foster innovation and partnership * Responsible for educating and sharing out updates, highlights, optimizations, and learnings of campaigns, and to broader marketing team * Provide career development support and daily guidance to direct reports * Establish & maintain strong relationships with the global marketing department * Market and present web/digital strategies to diverse audiences, manage multiple projects and maintain schedules and budgets Show less

Senior Performance Specialist

• Nov 2016 - Oct 2017

Helping medium and large businesses realize their full potential through efficient digital marketing strategies that are fit to their sizes, markets and long-term needs. What can I do? Online Marketing Strategy and Implementation; Performance Marketing Campaigns; Campaigns that Increase Visibility; Search Engine Optimization; Conversion Rate Optimization; Online Marketing Consultancy; Digital Media Buying; Landing Page Optimizations; UX/Usability Consultancy, A/B Testing; Show less

PPC Account Manager

• Mar 2016 - Nov 2016

Designing and implementing Google AdWords Search, Display, and Video campaigns (by way of audience targeting, ad copy strategy and creation, keyword research and selection, bid and budget management) Designing and implementing Facebook PPC Ads, Facebook Retargeting campaigns and LinkedIn Ads Optimizing campaigns for increased relevance of keywords and ad text, as well as the size of their keyword bids - concentrating on online sales as well as on lead generation Performing campaign/website audits for the purposes of conversion rate optimization Working with clients to identify new opportunities within their campaigns as well as putting together their online marketing strategies Managing relationships with clients and providing them with periodic as well as ad-hoc reports Providing clients with advice addapted to their particular segment/industry thus increasing the campaigns' profitability Show less

SEO/PPC Lead

• Nov 2013 - Mar 2016

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns. Track, report and analyze website analytics as well as PPC initiatives and campaigns. Manage campaign expenses within budget constraints, estimating monthly costs and reconciling discrepancies. Optimize copy and landing pages for search engine marketing. Research and implement search engine optimization recommendations Perform ongoing keyword discovery, expansion and optimization. Research and analyze client's competitor's advertising links; develop and implement link building strategy. Work with the development team to ensure SEO best practices are properly implemented on newly developed code. Work with editorial and marketing teams to drive SEO in content creation and content programming. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Online Media Buying and Online Media Planning Show less

Investigative Journalist

• Feb 2005 - 2010