Experience

Lidl România

• Romania
• Retail
• 700 & Above Employee

• Head Of Marketing

  • Jun 2017 - Present

• Marketing Media Manager and Strategy and Communication Manager for BTL & Loyalty Campaigns

  • Apr 2016 - Jun 2017

  Develop the annual media strategy for all media touchpoints offline and online considering planned marketing objectives. Collect, compile, analyse data on media trends, consumer and competition activity to identify opportunities for the brand.Build and develop Lidl’s communication strategy in BTL activities: Electric Castle, Camara Noastra Popup Museum, Bucataria Lidl. Find campaigns, develop and coordinate communication strategy and processes for Loyalty campaigns (Stikeez, Lidl MiniShop, Mica mea gradina)



Zenith Romania

• Account Director & Communications Manager

  • Feb 2014 - Apr 2016

  Build communication strategies and develop the annual media strategy for brands communication, understand marketing objectives and strategies for all the team’s clients. Full control on communication planning and strategic output. Build communication strategies and develop the annual media strategy for brands communication, understand marketing objectives and strategies for all the team’s clients. Full control on communication planning and strategic output.



NEXT Advertising

• Romania
• Advertising Services
• 1 - 100 Employee

• Account Media Manager

  • 2004 - 2014

  Develop the annual media strategy for brands communication.Analyse media market, analyse competitive market.Worked on communication campaigns, with creative teams or research agencies and launched first campaigns for more well known Romanian brands. Develop the annual media strategy for brands communication.Analyse media market, analyse competitive market.Worked on communication campaigns, with creative teams or research agencies and launched first campaigns for more well known Romanian brands.