Experience

Playtika

• Israel
• Computer Games
• 700 & Above Employee

• Marketing & Monetization Manager

  • Feb 2018 - Present

  Directly responsible for:- Planning & managing daily Marketing & Monetization campaigns on multiple platforms: iOS, Android, Amazon, Windows, Facebook (through various channels like: in-app, email, push, notification)- Managing promotions schedule, identifying potential issues or obstacles, raise flags and find the best ways to approach them- Developing strategies to increase revenue/conversion rate, and building sale strategies based on data-driven decisions; encourage users to stay, play and pay- Creating new or optimizing current retention funnels: crafting custom & effective strategic plans to meet retention objectives by segmenting players & adapting communication for different life cycles & depending on players lifetime value- Collaborating with Operational/QA/Product team to implement all marketing & monetization processes- Collaborating with Creative team: defining briefs for Marketing & Sales campaigns, approving assets, to ensure the quality and uniformity of the content- Collaborating with data scientists, analysts to collect insights from data, and design new tests; tracking and analyzing key data to deliver actionable insight- Evaluating success of marketing campaigns and feed insights back into roadmap and plans, together with the Israel MM department

• Retention Manager

  • Mar 2016 - Jan 2018

  Directly responsible for:- planning retention strategy via various online channels (Facebook & Mobile platforms: iOS, Android, Amazon, Windows Phone)- crafting custom & effective strategic plans to meet retention objectives by segmenting players & adapting communication for different life cycles & depending on players lifetime value- creating strategy for mass communication & ensure an engaging experience- coordinating execution of strategy (design / copy-writing / implementation of campaigns)- briefing design team & coordinating in-app design- creating & constantly optimizing user protocols- measuring the impact of retention activities- innovating on-going programs to extend player retention & ensure high lifetime value- taking calculated risks based on data-driven analytics- taking initiative in customer satisfaction via process improvement plans- drive customer growth by delivering targeted & relevant campaigns together with the Israel Marketing dept. - continually test & learn new ways of improving communication with players



Odeon Cineplex

• Entertainment Providers
• 1 - 100 Employee

• Marketing Specialist

  • May 2015 - Mar 2016

  Directly responsible for:- designing, planning and implementing PR/Marketing campaigns to increase sales of movies for Home Entertainment Department- Facebook page and campaigns- drafting budgets and keeping track of spending- drafting reports on competition activity- coordinating communication materials (online and offline), concept and design- drafting press releases & articles- developing partnerships to increase sales (B2B projects)- working together with US/UK studio headquarters to plan and report campaignsCoordinating:- graphics and product responsible team



Shakespeare School Association for Education

• CSR Project and Volunteer Coordinator

  • May 2014 - May 2015

  Directly responsible for:- designing, planning and implementing communication strategies to promote NGO activity- creating online and offline communication materials, managing website and Facebook page- finding suitable partners, establish relationships with media and partners- recruiting, training, coordinating volunteers (local and national)- implementing motivation programs for volunteers- coordinating ongoing projects and resource management- standardizing documentation and processes- monitoring beneficiaries and results, identifying improvement opportunities- researching for new projects, implementing pilot projects and evaluating results- organizing events



Provident Financial Romania

• Romania
• Financial Services
• 400 - 500 Employee

• Marketing Specialist

  • Aug 2011 - Jan 2014

  Directly responsible for:- developing and implementing national and regional marketing campaigns for customer acquisition, on different channels, online and offline (press, OOH, SMS, Direct Mailing, E-mail Marketing)- identifying marketing strategies according to sales objectives and budget- monitoring campaigns and developing actions according to results- coordinating marketing materials, concept and design- competition research and reporting- budget assessment, keeping track of invoices – monitoring real expenses vs. estimated budget- managing financial and legal document traffic- drafting documentation for supplier auctions and monitoring process