Experience

Bucharest

• United Kingdom
• 1 - 100 Employee

• Independent Producer | Media Consultant

  • Jan 2017 - Present

  Media Industry, Communication. Media Industry, Communication.



Media Biz

• Managing Director | Owner

  • Nov 2003 - Dec 2016

  • Overall direction of the company. • Designed, developed, implemented and coordinated media & digital media productions, TV programs and communication campaigns. • Ensuring the execution of the media projects.• Developing and implementing effective communication strategies for various clients.• Maintaining relationships with media representatives, government officials, politicians, cultural personalities, other public figures.

• Online Marketing Manager

  • Aug 2012 - Aug 2016

  • Developing, implementing and organizing the digital marketing strategy to generate brand awareness, product sales, ROI and appropriate traffic for the former e-commerce store www.hotlook.ro.• Managing all online advertising, social media, pay-per-click ads, evaluating and updating the web content, including re-designing of pages, to optimize Sales and campaigns effectiveness.• Analyzing customer behavior for site traffic, page performance, click navigation, purchase conversion and shopping patterns. • Developing Communication materials to support sales promotion.• Constantly providing consumers with coupons and content via email, asking for input and reviews. Responding to customer service and product quality issues, working on building relationships. Show less

• Executive Producer

  • 2008 - 2009

  Producer, scriptwriter, graphic designer and media coordinator of the social campaign "Know the Roma before Judging", initiated by the General Secretariat of the Romanian Government. Produced a four-part documentary, the television debates on the history and evolution of the Roma minority in Romania, the video spots and the visual identity package of the campaign, promoted on B1TV and social media channels, as well as in print. Some significant national political figures, actors, singers and other talents were part of this campaign. Show less

• Media Executive | Creative Director

  • 2006 - 2009

  • Conceived the brand identity, style guides, and the layout of "Regard", the monthly publication of the French community in Romania. Managed the overall design production from concept to print. Web content supervisor of the website www.regard.ro. Client: Francofonia Foundation, Bucharest.• Designed the brand identity of the AGERPRES Romanian Press Agency• Brand identity and creative content for several clients.

• Digital Multimedia Coordinator | Content Creator

  • 2007 - 2008

  Creator of the corporate interactive multimedia CD-ROM for Sofitel Hotel Bucharest.

• Multimedia Specialist

  • 2003 - 2006

  Producer, multimedia coordinator and digital graphic designer from concept to the final product. Conceived Branding & Corporate Visual Identity and Logo Designs.Portfolio:• Corporate interactive multimedia CD-ROM "Press Archives 2001-2003", client: BRD Societe Generale.• Corporate interactive multimedia CD-ROM "Institutional Brochure" and „Annual Reports”, client: BRD Societe Generale• Corporate interactive multimedia CD-ROM of the national communication campaigns "Triple A" and "Quattro", client: BRD Societe Generale• interactive multimedia CD-ROM "Uniunea Europeana pe intelesul tuturor) - vol.I ("The ABC of European Union") client: AGERPRES/ROMPRES; Prize "The Best Multimedia Creation", SIMFEST Festival, 2004• Visual identity package (logo design; Stationery (Letterhead +business card + envelopes, etc.) for AGERPRES/ROMPRES, other clients• Marketing Collateral (Flyers, brochures, posters, etc.) for SOFITEL, AGERPRES/ROMPRES, other clients • Educational interactive multimedia CD-ROMs for children:• Funny Bunny• A Trip to the North Pole• Under The Sea• Christmas' games Show less



B1 TV

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Executive Producer

  • 2010 - 2011

  Executive Producer of the TV show "Interviurile 2+1”, moderated by the journalists Ioana Lupea and Mircea Marian, broadcast live on B1TV from Monday through Thursday, at 8 P.M.

• Executive Producer

  • 2009 - 2011

  Executive Producer of the daily social-political TV talk-show "Evenimentele Zilei" ("Today's Events"), moderated by the journalists Ioana Lupea, Mircea Marian, Silviu Sergiu, Clarice Dinu, and Horia Ghibutiu, broadcast live on B1 TV, 2-6 PM, Monday through Friday.Responsibilities:•. Ensuring the overall management and the editorial content of the show, in collaboration with the editorial team of the "Evenimentul Zilei”.•. Maintaining effective relationships with creative agencies, government officials, political figures and media representatives. Show less

• Executive Producer

  • 2007 - 2010

  Author and executive producer of the daily TV morning show "710", moderated by Alexandru Conovaru, broadcast live on B1TV from Monday through Friday.Awards: "Diploma of honor for television programs", awarded by the National Cotroceni Museum in 2007.Main responsibilities:• Ensuring the overall management, the editorial content and the production design of the show, from scratch to on-air.• Involved in all aspects of PreProduction, Production, and PostProduction.• Ensuring various legal issues related to TV production, including contracts with other partners, investors and corporate sponsors.• Securing the rights and financing; selecting the creative team and principal cast; approving the shooting script, schedule, locations and budget• Ensuring the publicity campaigns, supervising the marketing materials• Ensuring the workflow planning, the editorial content and the dynamics of the topics, in collaboration with the News Department of B1TV Show less



TVR Romania

• Romania
• Broadcast Media Production and Distribution
• 500 - 600 Employee

• Head of Children and Youth Department

  • 1998 - 2003

  • Overall direction of the Department• Responsible for all editorial and organizational aspects, including planning and budgeting.• Managing resources to meet specific goals.• Establishing the editorial policy of TV.• Conceiving new TV formats and media projects.• Ensuring partnerships with potential stakeholders.

• Executive Producer

  • 1990 - 2003

  Creator and Executive producer of a wide range of leading TV programs (KIKI RIKI MIKI, Aventuri cu Lilipufi, Tip Top minitop) - entertainment shows, edutainment programs, musical video clips, dramas, documentaries. Awarded at several national and international Film and Television Festivals.• Filmography 1991-2000fiction: "The last message” / "Brutus” / "Who kidnapped Santa Claus ?” / "The Black Man” / „Mom and Dad Are Getting Married” / „White and Black”/„Christmas’ Eve” documentaries: „Forbidden Zone”/"From my heart"​/ "Egypt -The Treasure Of The World"​• Music Videos 1990 - 1998„I will come back” - Mihai Pocorschi /„Child Soul” - Elena Carstea / „The Yellow Wild Pig” - Timpuri Noi Band / „Song to fall in sleep” - Mircea Vintilă / "Cristina”, "The Black Man"​ - Stefan Banica Jr./ „Jamaica Feeling” - Ioan Gyuri Pascu / „Country Shouts” , "Wedding at the ZOO” - Vlad Fugaru / "Catrina” - Silvia Dumitrescu / „Talking Girls” - Carla and Dodo /„The Lemon Tree” - Timpuri Noi Band /„Come to me” - Silvia Dumitrescu /„No fights” - Laurentiu Duta /„I’ll be a Star” - Alina Sorescu „West Side Story” - Andreea Balan/ "U-we” - Ioan Gyuri Pascu /„The Good Man” - Mircea Rusu Band / „KIKI RIKI MIKI”, KIKI RIKI MIKI Band/ Pink - Jojo (Catalina Grama Ionescu)• Television programs and shows 1990-2003„Tip Top Minitop” – musical contest for children, family entertainment show / "KIKI RIKI MIKI"​ - live edutainment for children / "Think LEGO”/ "The New Year Carnival”/ "Ask Me Why”/"Adventures in the Lego Land”/„Red Cap Adventures”/„Twins”/„Candid Camera”/ „Dodo Ring”/Ping Pong”/„Ping Pong in the Family/"The Music Factory”(”Music Factory”),/„Bridges”- in co-production with ECTC(European Children's Television Centre) /„XXL News”/"BZzz"​/"KIKI RIKI MIKI In The Wonderland"​/"KIKI RIKI MIKI In The Bunny's Land"​/ "KIKI RIKI MIKI in Space"​/"ICS'​ Travels"​/ "Adventures in The Romanian​ language"​/"The Sunday Kindergarten​"​/"Say YES to children"​/"The Lilipufs's Adventures" Show less

• Member of the Jury of The CIFEJ International Film Festival „Golden Buterfly”

  • 2001 - 2001

• Board Member of the Jury of The CIFEJ International Film Festival ”Prix Danube”

  • 2000 - 2000

• TV Producer

  • 1988 - 1990

  Author, host, producer, scriptwriter and graphic designer of the television children’s program "Ask me why", monthly broadcast on TVR - the first interactive learning show in Romania, combining digital animation and computer graphics with real footage1992 - Awarded at the "Japan Prize" International Festival.

• Scenographer

  • 1981 - 1988

  Main tasks:• Establishing the overall visual concept of the show• Designing the decor and costumes according to the script and to the time period of the action. Selecting the props and other accessorizes• Working closely with film directors and producers• Reading scripts, producing drawings and models of sets, managing budgets, attending rehearsals and shootingAchievements:• Participation in some International Festivals such as Montreux Festival for entertainment television shows.• Diploma of the Romanian Council of Culture and TVR in recognition for the contribution to the realization of the music contest "Mamaia '87"• Award for the costumes and the stage design, for the television's film "One Step On The Moon, two Steps on Earth" at the International Film Festival "Prix Danube" and CIFEJ Show less



European Broadcasting Union (EBU)

• Switzerland
• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Expert EBU, Board Member, Youth and Children Group

  • 1998 - 2003

  • Responsible of the international exchange of youth television programs between the European public television stations.Tasks fulfilled:• Developing the format and setting up the regulations of JUNIOR EUROVISION Song Contest (JESC), coordinated by Denmark (expert Bjørn Erichsen) • Conceiving and implementing the „News For Children” segment, in partnership with media experts from Sweden.• Developing the international exchange of educational programs for children • Implementing the international exchange of documentary films for children and youth • Coordination and development of new TV programs and formats. • Elaboration of different guidelines and regulations. • Monitoring, developing and implementing media projects, in collaboration with other media professionals from Europe, USA, Australia, New Zealand and Africa. • Ensure high-quality editorial content of television programs for children and youth. • Moderation of television workshops. Show less

• Expert, Youth and Children Television Programmes

  • 1996 - 2003

  TVR's Representative for the international exchange of television programs.



EUROPEAN CHILDREN'S TELEVISION CENTRE E.C.T.C.

• Group Moderator

  • 1997 - 1997

  - Moderator of the Media Experts East European Group Workshop, Greece - Producer, digital multimedia coordinator, and script writer of the brand identity and opening sequences of The International Exchange of Television Programs for Children and Youth “Bridges”, under the Patronage of EUROPEAN CHILDREN'S TELEVISION CENTER E.C.T.C. - Moderator of the Media Experts East European Group Workshop, Greece - Producer, digital multimedia coordinator, and script writer of the brand identity and opening sequences of The International Exchange of Television Programs for Children and Youth “Bridges”, under the Patronage of EUROPEAN CHILDREN'S TELEVISION CENTER E.C.T.C.



Amerom Television LTD

• Bucharest, Romania

• General Manager

  • 1996 - 1997

  • Designed the (cable) TV station from scratch • Ensured the overall management of the company - directed, coordinated and supervised all station activities and personnel. • Designed the (cable) TV station from scratch • Ensured the overall management of the company - directed, coordinated and supervised all station activities and personnel.



Constantin Tanase Theather

• Bucharest, Romania

• Stage and Costume Designer

  • 1980 - 1985

  Costume designer for all entertainment shows performed at the Constantin Tanase Theater. Responsibilities: - designing costumes for the performers, drawing up the costumes plots and the preliminary sketches - attending the rehearsals - working closely with the script writer and the director of the show Costume designer for all entertainment shows performed at the Constantin Tanase Theater. Responsibilities: - designing costumes for the performers, drawing up the costumes plots and the preliminary sketches - attending the rehearsals - working closely with the script writer and the director of the show