Experience

Productive PMM

• Canada
• Technology, Information and Media
• 1 - 100 Employee

• Founder

  • Jan 2023 - Present

  Ontario, Canada



Navattic

• United States
• Software Development
• 1 - 100 Employee

• GTM Advisor

  • Dec 2022 - Present



Klue

• Canada
• Software Development
• 100 - 200 Employee

• Senior Director of Product Marketing

  • Dec 2021 - Mar 2023

  Ontario, Canada



Chili Piper

• United States
• Software Development
• 100 - 200 Employee

• Director of Product Marketing

  • Feb 2020 - Dec 2021

  Chili Piper is the most advanced routing and scheduling software for B2B revenue teams. We solve interesting problems, live and breathe our core value of “help,” and have a ton of fun doing it while fully distributed around the world — powered by espresso and hot sauce.



Hey Rocco

• Book and Periodical Publishing

• Author and Co-Founder

  • Jan 2018 - Dec 2021

  Toronto, Canada Area The relationships we have with young loved ones are some of the most extraordinary. But, they can often be difficult to maintain, especially if you live far apart. Hey Rocco is a unique gift that creates a lasting connection between children and far away family members. • Self-published a children's book focused on connecting distant family members. • Launched and promoted a successfully funded Kickstarter campaign. • Created a monthly pen pal subscription for kids. • Drive… Show more The relationships we have with young loved ones are some of the most extraordinary. But, they can often be difficult to maintain, especially if you live far apart. Hey Rocco is a unique gift that creates a lasting connection between children and far away family members. • Self-published a children's book focused on connecting distant family members. • Launched and promoted a successfully funded Kickstarter campaign. • Created a monthly pen pal subscription for kids. • Drive customer growth and retention, product development, and content creation. Show less



Uberflip

• Canada
• Software Development
• 100 - 200 Employee

• Director of Product Marketing

  • Sep 2019 - Feb 2020

  Toronto, Canada Area

• Senior Product Marketing Manager

  • Nov 2018 - Oct 2019

  Toronto, Canada Area • Lead a team of two product marketers, covering all areas of customer and product marketing. • Manage multiple analyst relationships, briefings, and market research. • Create and deliver product-focused event presentations and webinars. • Develop and evangelize company-wide product positioning and messaging. • Strategize on go-to-market, pipeline, retention, and expansion initiatives with company leadership

• Product Marketing Manager

  • Jun 2017 - Nov 2018

  Toronto, Canada Area • Developed positioning and messaging around the impact of exceptional content experiences. • Planned and executed the go-to-market strategy for all product and feature releases. • Built training and educational resources that drove product adoption, upsell, and retention.. • Enabled our sales and success teams with collateral, messaging, and competitive intelligence.

• Customer Success Manager

  • Jun 2016 - Jun 2017

  Toronto, Canada Area • Managed a portfolio of strategic customers including: SAP, 3M, and GE totalling $1M+ ARR. • Conducted monthly and quarterly business reviews to measure and prove business impact. • Educated and onboarded new customers to ensure their success. • Fostered strong customer relationships across all levels of the org, from champions to executives.



Houston

• Co-Founder, Product and Customer Marketing Lead

  • Jan 2016 - Jun 2017

  Toronto, Canada Area • Co-founded an app to help startups grow and get feedback from their pre-launch email list. • Worked closely with customers to fuel product growth, positioning and messaging. • Created all marketing materials and educational collateral for prospects and customers. • Managed our go-to-market strategy and growth initiatives. • Houston was sold in June 2017.



Brownie Points Inc.

• Canada
• Advertising Services
• 1 - 100 Employee

• Director, Customer Success

  • Sep 2015 - Jun 2016

  Toronto, Canada Area • Coached merchants in launching mobile customer loyalty programs • Supported day-to-day success and strategy of customers and mobile app users • Worked with sales managers on generating leads and on-boarding new customers



Verafin

• Canada
• Software Development
• 700 & Above Employee

• Customer Advocate Marketing Manager

  • Jul 2014 - Sep 2015

  Toronto, Canada Area • Developed programs to drive customer advocacy, references, referrals, and customer stories. • Consistently achieved monthly referral and reference targets, including 114 referrals in one month.

• Account Executive

  • Feb 2012 - Jul 2014

  Newfoundland And Labrador, Canada • Strategic rep for a FinTech platform helping banks and credit unions fight financial crime. • Diagnosed problems and presented solutions to assist with fraud and anti-money-laundering. • Navigated sales cycles with executive buyers, procurement, and complex negotiations. • Ranked among the top five highest selling sales reps in 2013.



Recess Media

• Owner/Operator

  • Sep 2008 - May 2012

  Newfoundland And Labrador, Canada In 2008 I started a publication called 'Recess Weekly', which evolved into a popular bi-weekly publication distributed to roughly 100 locations throughout the city of St. John's. I designed each edition and managed all advertising sales.



DPO Media

• Account Executive

  • Feb 2011 - Dec 2011

  St. John's, Newfoundland And Labrador, Canada • Managed all direct sales of our digital marketing tools to local small business owners • Established a new product category of in-store music and messaging services • Built new local relationships through networking events and cold calling



Genesis

• Canada
• Professional Training and Coaching
• 1 - 100 Employee

• Junior Business Analyst

  • May 2009 - Sep 2009

  Newfoundland And Labrador, Canada The Genesis Centre is a Newfoundland based incubator for technology companies. My role as a junior business analyst was to provide support to clients and manage the overall marketing of the centre.



Canadian Tire Corporation

• Canada
• Retail
• 700 & Above Employee

• Marketing Coordinator

  • Jan 2008 - May 2008

  Toronto, Canada Area Our team was responsible for all Motor Oil sales and marketing operations across Canadian Tire's national retail network. As Marketing Coordinator, I was responsible for weekly sales analysis and reporting, new product research, and support of our buying team and vendors.