Experience

App Radar

• Austria
• Software Development
• 1 - 100 Employee

• User Acquisition Manager

  • May 2022 - Present

  - Developing user acquisition and paid media strategies for international apps and mobile games clients - Running Ad-Campaigns with a focus on performance increase/profitability for our clients in channels like Google, Apple Search Ads, Facebook, Snapchat, TikTok, Ad-Networks, etc. - Identifying & testing new user acquisition (organic & paid) approaches - Developing, testing, and executing hypotheses and A/B Tests to improve performance - Communicating with designers to develop new creative strategies for campaigns to increase performance - Customer communication & project management - Ensuring & maintaining quality while executing hands-on app marketing for various customer projects - Analyzing campaigns and reporting to clients



ViDooFood

• Georgia
• Outsourcing and Offshoring Consulting

• Co-Founder

  • Jun 2020 - Present

  ViDooFood Gives You the Opportunity to Create an Online Restaurant, in Under Two Weeks and Virtually No Costs At All. We Offer The Full Outsourcing of The Food Preparation Cycle, So Our Clients Can Focus on Sales and Marketing, While We Do Food. Key functions: - Creation and implementation of communication strategy and guidelines. - Content Creation - Creating and Implementing Customer Relation Guidelines. - Identifying Target Audiences - User Acquisition Strategy - Branding



ლელო საქართველოსთვის ／ Lelo For Georgia

• Georgia
• Non-profit Organizations
• 1 - 100 Employee

• Head Of Digital Marketing

  • Nov 2019 - Nov 2021

  Participating in the planning of Lelo's strategy and pushing it across the available digital channels. Creating and managing Lelo's digital communication infrastructure. Reaching desired audiences through various advertising channels. Utilizing innovative resources to achieve our political goals. Key functions: - Creation and implementation of digital communication strategy and guidelines. - Managing and monitoring the creation of content across the digital channels affiliated with Lelo. (Regional pages, politicians' pages, etc.) - Creating and implementing digital content guidelines. - Create custom target audiences based on different data sources. - Lelo website management, participating in the UI/UX design process. - Consolidated reporting on Lelo's and its competitors' digital activities and their effectiveness. - Achieving digital KPIs Responsible for: • Proper operation of Lelo's digital resources (Lelo and its affiliated pages on various digital platforms: lelo2020.ge / lelocares.ge / Facebook (up to 60 pages) / Youtube / Linkedin / Twitter / Instagram / Instagram / Google



Letse Rage Room

• Co-Founder

  • Mar 2019 - Mar 2020

  Letse is The First Rage Room in Georgia, Providing The Safe Environment for Individuals, Who Are Eager to Release All of The Negative Energy and Have a Little Fun While Doing it. Basically, You Can Smash Anything That's on The Menu, Anyway, You Can Imagine. Duties: - Planning & Execution of The Digital Marketing Strategy - Overseeing Day-To-Day Operations - Public Relations - Product Development Letse is The First Rage Room in Georgia, Providing The Safe Environment for Individuals, Who Are Eager to Release All of The Negative Energy and Have a Little Fun While Doing it. Basically, You Can Smash Anything That's on The Menu, Anyway, You Can Imagine. Duties: - Planning & Execution of The Digital Marketing Strategy - Overseeing Day-To-Day Operations - Public Relations - Product Development



Academy of Digital Industries

• United Kingdom
• Education
• 1 - 100 Employee

• Lecturer

  • Apr 2019 - Dec 2019

  - Social Media - Digital Marketing - Social Media - Digital Marketing



meta agency

• United States
• Design Services
• 1 - 100 Employee

• Account Director

  • Mar 2017 - Nov 2019

  Mr Wolf is a solution-oriented, full-service Creative Agency, working with successful local and International brands. Main Duties: – Taking a lead in clients’ marketing and advertising strategies – Leading a team to provide the utmost level of client service – Liaising with clients at a senior level on a day-to-day basis – Promoting the expansion of business with existing clients – Completing projects to a specific schedule and within an agreed budget - Supervising Content creation - Overseeing The Digital Planing Process - Supervising Account Managers - Campaign planning and execution Notable Clients: - Mcdonalds Georgia - Gedeon Richter - LG - Ukve - Healthy Water Georgia



Albatross - Doors & Windows

• Marketing Manager

  • Jun 2016 - Feb 2017

  Main Duties: - Planning and executing the Marketing related activities - Communicating with the Advertisement Agencies - Overseeing the activities of Social Media Management Agency - Training the sales team in result oriented selling Planning and Managing Internal Events: - Corporate Party for 230 People - Football Championship - Showroom Opening Participating in the Branding process: Identifying: - Current Market situation - Brand's Image - Current Customers - Competitors Strengths and Weaknesses Developing: - Brand Values - Brand Purpose - Slogan and Brand Promise - POP and POD - Brand Mission and Vision



GNG Media

• Singapore
• Printing Services
• 1 - 100 Employee

• Co founder; CMO

  • Jul 2016 - Jan 2017

  GNG Media owns several online media news agencies. Participation in webpage designing process. Developing a Brand code for the company and implementing it. Monitoring content and adjusting it to the target audience. Participating in advertisement placement process on the web-pages. Monitoring statistics and Ad-revenue. Negotiating with potential advertisers. Significant milestones in first three months: - More than 200k average monthly users on one news page - More than 20k followers on Facebook - More than 10k followers on Twitter



Random Word

• United States
• Advertising Services

• Co Founder

  • Apr 2016 - Oct 2016

  Random Word creates posters and customized walls. My duties include: - Creating ideas for the poster series and working with the designers to implement them - Planning the strategy for market entry - Communicating with the printing companies to ensure seamless purchasing experience for customers - Managing the social media channels Random Word creates posters and customized walls. My duties include: - Creating ideas for the poster series and working with the designers to implement them - Planning the strategy for market entry - Communicating with the printing companies to ensure seamless purchasing experience for customers - Managing the social media channels



DG Consulting

• France
• Software Development

• Environemntal expert

  • May 2015 - Jun 2016

  Working on environmental impact assessments,emergency response plans, environmental policies, market and social studies for the large scale on-going projects that were mostly funded by the EBRD, World Bank and other highly respected financial institutions. My duties included participating in the field work that included: - Environmental baseline monitoring - Sociological surveying Working on environmental impact assessments,emergency response plans, environmental policies, market and social studies for the large scale on-going projects that were mostly funded by the EBRD, World Bank and other highly respected financial institutions. My duties included participating in the field work that included: - Environmental baseline monitoring - Sociological surveying



Revogroup

• Italy
• IT Services and IT Consulting

• Co Founder

  • Jun 2012 - Oct 2014

  Developing and Implementing branding strategy on a day-to-day basis. Planning and executing marketing-related activities. Monitoring Sales. The company was importing low-alcohol beverage from Ukraine and distributing across Georgia. Developing and Implementing branding strategy on a day-to-day basis. Planning and executing marketing-related activities. Monitoring Sales. The company was importing low-alcohol beverage from Ukraine and distributing across Georgia.



Policy and Management Consulting Group - PMCG

• United States
• International Trade and Development
• 1 - 100 Employee

• Marketing Intern

  • Apr 2014 - Jun 2014

  This project was part of the “Marketing management” course at ESM Tbilisi and it was funded by USAID. I was member of the group, which had the task to develop a marketing strategy to the PMCG-owned company AGROMAN, operating in the agricultural sphere, but had very little awareness across Georgia. This project was part of the “Marketing management” course at ESM Tbilisi and it was funded by USAID. I was member of the group, which had the task to develop a marketing strategy to the PMCG-owned company AGROMAN, operating in the agricultural sphere, but had very little awareness across Georgia.



Erasmus Student Network

• Belgium
• Higher Education
• 200 - 300 Employee

• Member of the team

  • Oct 2013 - Jun 2014

  The main goal of our team was to assure the easy social integration for the foreigner exchange students. Also, one of the goals was the introduction of the Georgian culture to the foreigners during their stay in the country. The main goal of our team was to assure the easy social integration for the foreigner exchange students. Also, one of the goals was the introduction of the Georgian culture to the foreigners during their stay in the country.



Free Parliament

• Co Founder

  • Jun 2011 - Jul 2013

  - Participating in the decision making process of the organization management. - Developing a strategy for development of the organization and participating in the planning process of the new projects and events. - Searching for the potential sponsors for the projects and negotiating with them. Determining the target audience and convincing the students from the Caucasus region to participate in our projects. Projects: (2011) - Commonwealth Parliamentary Association simulation – Head organizer, Head of delegation (2011) - European Parliament simulation – Head of Committee (2012) - Free Parliament session for Caucasus region students – Head organizer (2012) - Seminar -”The role of the religion in global politics”. Organizer (2012) - Seminar -”Dictatorship regimes”. Organizer (2013) – World religions Parliament simulation – Head organizer, Head of the committee (2013) – Seminar – “Discussing the marketing cases” – Organizer