Nycole Kelly

VP, Client Strategy at The Outloud Group
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • Japanese Elementary proficiency

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Bio

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5.0

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Lindsey Stevenson

Nycole is killer at developing trusted relationships with senior executives and cross-functional teams. She shows incredible leadership and problem solving skills. Even in ambiguous or under-resourced situations, she is a master at finding unique solutions, getting scrappy and jumping in to solve the problem herself when needed. Nycole is also great at executing and can make tough decisions, which she does brilliantly in order to deliver and execute quickly.

Crystal Ceo

Nycole is detail orientated and great about making strategic decisions that affect her bottom line sales.

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Credentials

  • Certified Practitioner of MBTI Step I & Step II
    The Myers & Briggs Foundation
    Apr, 2022
    - Nov, 2024
  • Storytelling For Influence
    IDEO U
    Feb, 2021
    - Nov, 2024
  • Leading for Creativity
    IDEO U
    May, 2020
    - Nov, 2024

Experience

  • The Outloud Group
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • VP, Client Strategy
      • Sep 2020 - Present

      We are an influencer marketing agency that creates & executes strategic campaigns to deliver measurable results. We combine art & science to authentically tell your brand’s story at scale. I lead a team of talented leaders who partner with global brands to develop and deliver influencer marketing and branded content campaigns that perform. As the social and digital media world continues to evolve at a rapid pace, we are always innovating. Whether it’s YouTube, TikTok, Instagram or Twitch, we stay on top of the latest trends and have a blast doing it.

  • Google
    • United States
    • Software Development
    • 700 & Above Employee
    • Customer Strategy Partner, Global Brand Acceleration Team
      • Jul 2018 - May 2019

      On the global Brand Acceleration Team I was a digital change agent who partnered with Google's largest global clients to provide groundbreaking innovation, insights, and industry-defining creative and media effectiveness strategies.As the Asia Pacific representative, I activated the most valuable resources throughout the region, driving digital change to unlock client growth in priority markets (including Japan, Korea, India, Malaysia, Indonesia, Australia and Singapore).

    • Senior Account Executive, Google Marketing Platform
      • Feb 2018 - Jul 2018

      Partnering with large global brands and their Google account teams, I identified opportunities for these brands to improve their performance in search and social with the Search Ads 360 (SA360) platform. By identifying businesses who could benefit from Google's industry leading capabilities, I led the internal and external teams through the process of on-boarding new clients to SA360 - from initial needs assessment through contract and implementation.In this 6-month career building opportunity I achieved my new business goals by building an effective sales strategy that included prospect identification, outreach, alignment with Google teams and close partnership with client decision makers.The SA360 platform helps customers get the most from their search campaigns by providing unified insights and a complete view of digital marketing across channels. Google's advanced machine learning allows them to respond to an ever-changing market in real time and at scale. My priority was to help businesses realize that potential and unlock the power of Google SAAS to grow and achieve their goals.

    • Senior Account Executive, Large Customer Sales
      • Sep 2014 - Feb 2018

      I collaborated and consulted with large national clients to help them optimize their advertising investments and drive revenue growth. By building strong relationships with C-level clients and marketing services agencies I was able to create custom solutions and optimize Google product features to fit the client’s strategies, priorities and needs.I championed new product releases and drove innovation initiatives. By understanding and adapting to ongoing technology, marketplace and industry developments, I contributed strategically to the growth and direction of Google and our clients.

  • Olga's Kitchen
    • United States
    • Restaurants
    • 100 - 200 Employee
    • Director of Marketing
      • May 2013 - Aug 2014

      Olga's Kitchen is a historic Michigan-based restaurant brand, known for it's unique Greek-inspired casual dining experience. I developed and deployed clearly defined Marketing and Communications strategies that supported Olga's Kitchen business growth and enhanced brand equity and awareness. I led the marketing and culinary teams to constantly innovate and create initiatives that set Olga's Kitchen apart and maximize the return on every dollar spent. I planned, organized and executed all Marketing functions to achieve objectives and ensure consistent messaging and positioning that aligns with Olga's strategies and brand. Directing our vendor, agency and marketing technology partners, I optimized our relationships and campaigns for profitable sales growth.

  • Vericast
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Client Marketing Director
      • Jan 2012 - May 2013

      I achieved revenue objectives by creating and executing effective regional marketing strategies. I focused on the top client growth and new business opportunities, providing product, industry and analytics expertise.I leveraged consumer and industry insights to recommend cross-channel media solutions that provided the greatest results for my clients. I also presented at key client meetings to share my expertise and facilitate deeper client relationships.As part of the leadership team, I facilitated strategy, ideation, and coaching sessions with dozens of Sales Executives and Sales Leaders.

    • Client Marketing Senior Manager
      • Jun 2009 - Dec 2011

      I created powerful marketing strategies in support of a large regional sales team. I partnered with executive leadership on strategic planning and sales development initiatives. I achieved my team's objectives by working with over 40 regional sellers to provide marketing, product, industry, targeting and analytics expertise.

    • Product Manager
      • Jan 2009 - Jun 2009

      I managed an advertising insert product line, working closely with executive leadership to develop product growth and innovation strategies to achieve company goals. During my relatively short time on the team I drove increased revenue by building a comprehensive sales training program enabling sellers to more effectively secure and grow profitable business.

    • Manager and Strategic Pricing Consultant
      • Apr 2007 - Dec 2008

      As a Strategic Pricing Consultant I merged the art and science of pricing to create win-win scenarios that maximize company profit and value for our clients. I combined market based pricing intelligence with a deep understanding of the business to achieve company revenue and profitability goals.As a Manager I led the Pricing and Category Management teams for our co-op advertising insert business. My team provided flawless execution and innovation in support of corporate objectives.

    • Associate Product Manager
      • Nov 2004 - Mar 2007

      I created and implemented annual product plans, revenue models, and process improvements which resulted in increased profitability and growth of the Hispanic and Rural consumer targeted products.

    • Senior Media Planner
      • Aug 2002 - Nov 2004

      Using consumer and retail data, I recommended the most effective print media plan for national consumer packaged goods brands.

  • ISGN Corporation - Leading Edge Mortgage and Loan Technology
    • United States
    • IT Services and IT Consulting
    • 300 - 400 Employee
    • Marketing Communications Specialist
      • Feb 2001 - Aug 2002

      (Formerly Dynatek, Inc) I optimized the CRM database and coached outbound call center associates to generate effective B2B sales leads. I also designed the company website, product packaging and sales materials. (Formerly Dynatek, Inc) I optimized the CRM database and coached outbound call center associates to generate effective B2B sales leads. I also designed the company website, product packaging and sales materials.

Education

  • Cedarville University
    BA, Organizational Communication
    1997 - 2000

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