Nicholas Cameron

Data Lead at Learnerbly
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Norwich Area, United Kingdom, UK

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5.0

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Lorna Willis

An extraordinary talent, who continues to prove really good guys win. It has been an absolute privilege to work with you him the years. His kindness, curiosity, creativity and of course HUGE intelligence merge together to make Nick 1 in a million. The contribution he has made in transforming Archant, building the business capability (and teaching me so much as well) can not be overstated. I truly hope that our professional paths continue to cross and I get the opportunity to work with him again.

Liana Acton

During the 2012 Olympic Games myself and core project team employed Nicholas to be part of the team that assisted in the set up and daily management of our global brand centre in London. From the very first day Nick demonstrated himself to be a clear leader within the group with his high level of initiative, technical skills and adaptability. He immediately took ownership of responsibilities and task, mentoring/training others at the same time as well as constantly coming up with ideas and improvements to make things more efficient and effective. The complete ownership he took over certain areas was critical to the team's success in the overall Olympic project. During the time Nick was employed by ASICS, he was required to interact and assist a wide variety of the ASICS family - from staff, to athletes, Olympic Delegations and Federations, to global working teams, press as well as other key important people from around the world. He approached and worked with all these people with a high level of professionalism and rapport; fitting in seamlessly with any team in which he was placed. I would find any opportunity I could to engage and work with Nick again on a project.

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Experience

    • United Kingdom
    • Software Development
    • 1 - 100 Employee
    • Data Lead
      • Jul 2022 - Present

    • United Kingdom
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Lead Data Scientist
      • Aug 2021 - Jul 2022

      I moved into the Lead Data Scientist position for Archant within the Product and Engineering function. I focused on developing machine learning systems to meet user and business needs, specifically utilising NLP, time-series forecasting and causal inference

    • Head of Performance
      • Mar 2018 - Aug 2021

      Reporting into the Chief Content Officer, responsible for the content performance for Archant as a group. The Performance team looked after SEO (technical and content) and web analytics for around 70 websites and 350 journalists. I was the product owner for Performance, SEO and Analytics of Archant’s Content Management System, supporting the successful migration from Polopoly to CoreMedia.

    • Digital Analytics Manager
      • Jul 2016 - Feb 2018

      Held ownership for the development and reporting of digital analytics for the regional media business Archant, covering web analytics (inc. Adobe Analytics & Linkpulse), social media monitoring and behavioural insight. Achievements include bringing in and launching a real time analytics platform across our news sites, building dashboards and delivering training for all of our titles.

    • Senior Commercial Analyst
      • Feb 2015 - Jul 2016

      Responsible for implementing the DMP Lotame into Archant, including data collection, hierarchy building and audience creation. Following analysis of Archant's core customer base, 120 audiences were built to launch 'Go Target', a packaged targeted display solution aimed to facilitate the needs of SMBs. These were optimised and added to over time through cooperation with Commercial & Marketing stakeholders.Led data collation, analysis and visualisation in respect of the Group wide digital product and publisher strategies, predominantly utilising Microsoft Access and Tableau. Provided audience insight across digital portfolio by observing trends in digital traffic metrics from Adobe Analytics, content engagement, audience surveys, and industry research. Findings and recommendations were integrated into Group Digital Publisher Strategy.Identified and integrating data and insight technology vendors into the business, covering all areas of cost, use cases and training.Project managed the company-wide digital training programme for 550 delegates and 16 trainers, conducted over a ten month period. Show less

    • Market Analyst at Archant Dialogue
      • Jan 2014 - Jan 2015

      Provided data, social analytics, and marketing support across the Archant Group, primarily for content marketing agency Archant Dialogue. Worked across all stages of marketing campaigns, providing pitch and creative insight, campaign support and retrospective performance review to enable team to meet strict client-set deadlines.Identified social media listening and analytics tool Brandwatch into the company and helped support its role out throughout the Group.

    • Sporting Goods Manufacturing
    • 700 & Above Employee
    • Olympic Assistant
      • Jul 2012 - Aug 2012

      Led a team of five working at the reception of Asics' Hospitality Suite at the London Olympics. Looked after 1500 guests, including 150 top CEOs from the European Sporting Goods Industry, Olympic committee members and Japanese governmental officials. The role evolved into providing technical support to Asics staff and building a comprehensive database to provide data analysis for the company. Led a team of five working at the reception of Asics' Hospitality Suite at the London Olympics. Looked after 1500 guests, including 150 top CEOs from the European Sporting Goods Industry, Olympic committee members and Japanese governmental officials. The role evolved into providing technical support to Asics staff and building a comprehensive database to provide data analysis for the company.

    • Sporting Goods Manufacturing
    • 700 & Above Employee
    • Internship in Corporate Social Responsibility
      • Jul 2011 - Aug 2011

      Reported to the European head of Corporate Social Responsibility during a four week internship working at Asics in Amsterdam. Worked independently to develop evidence based research to assess the suitability of joining the sustainable coalition Ceres, and presented my findings to the company. Was also responsible, with support from a small team, for establishing a risk and crisis management protocol which has since been implemented by the company. The response plan ranged from the discovery of banned substances to dealing with issues of child labour. Show less

Education

  • University of East Anglia
    Master's of Science, Data Science
    2018 - 2021
  • University of East Anglia
    Masters of Research, Philosophy
    2012 - 2013
  • University of East Anglia
    BA (Hons), Philosophy
    2009 - 2012
  • Harry Carlton Comprehensive School
    1999 - 2009

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