Growth Marketing Manager

• Mar 2022 - Present

Product Marketing Manager

• Jan 2022 - Mar 2022

• Demonstrate excellent technical understanding of blockchain technologies and blockchain ecosystems.• Implement growth strategies to acquire and convert Web2 users to adopt Web3 technologies.• Design, implement, and document customised analytics digital tagging/tracking specifications for paid media content.• Revamped direct marketing and implemented growth strategies to grow users by 20%WOW with 20% less budget, including building out the team, data strategy, decision science models, execution strategy and optimization framework through test & learn.

Product Marketing Manager

• Feb 2021 - Jun 2022

• Developing vision and strategy for key acquisition channels and revenue to scale lead generation efforts into profitable avenues - Net Profit increase. P&L management. LTV/CAC and volume targets with reporting against important $ metrics. • Front runner on all pre-launch marketing strategies — establishing product market fit, scoping out value proposition, highlighting and suggesting market friendly USP’s, and curation of tone of voice. • Audience targeting, messaging, and landing page (A/B - Multivariate) testing to drive scale at target ROI.• Conduct technical competitive analysis of user behaviours and customer journeys to flesh out a more customer centric product roadmap and create competitive differentiation materials for the field.

Product Marketing Manager

• Jul 2020 - Feb 2021

• Led Product Marketing efforts for Moniepoint; the Largest Non-Bank Mobile Money Service • Collaborate with product management and marketing communications to develop product positioning for Africa’s largest Point-Of-Sale (POS) systems, curate messaging that resonates with target buyer personas. • Growing the agency banking platform by introducing new features to existing and potential agents.• Developed an omnichannel marketing plan for a complete company product suite (SaaS, BaaS, PaaS, B2C, B2B), including key activities and managing quarterly budgets to kickoff and support the retention of existing customers and the acquisition of new customers.

Product Marketing & Growth Analyst

• Jun 2019 - Jul 2020

• Worked with cross functional team (Product, Services, Sales) to establish growth strategies to support revenue goals.• Effectively managed paid marketing efforts and their general performance using Google products and media solutions (Search, Display, YouTube, Mobile, UAC). • Led and managed first go to market campaign; #BreakFreeWithKuda which shot customer growth up by 60%.• Understanding of B2C marketing, product management, and performance marketing • Obsess about performance metrics, constantly testing and optimising to improve results. KPIs included app installs, CPA, CPI, new customers, Customer LTV.

Jr Marketing & Communications Strategist

• Jul 2017 - Jan 2018

Worked closely with senior team members to curate, assist and coordinate with creative departments to develop communication strategies. Worked closely with senior team members to curate, assist and coordinate with creative departments to develop communication strategies.