Nurul Yazmi

Marketing Lead & Partnerships at Payfo
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Contact Information
us****@****om
(386) 825-5501
Location
Federal Territory of Kuala Lumpur, Malaysia, MY
Skills

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yazmi is a tenacious, ambitious, self driven individual who will do whatever it takes to get the task at hand done. apart from her vast domain expertise in marketing, her ability to carry out more than one role as she did in payfo (temporarily carrying the merchant acquisition role) is nothing short of impressive. Even when overwhelmed with workload, she manages to do an immaculate job at delivering all her tasks as close to perfection as she possibly can. Even though this may be the case, her humbleness and drive for deeper knowledge is what I believe to be her star studded qualities. I highly recommend her for any companies and hope our journey will cross paths soon in the future. Best of luck Yazmi!

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Credentials

  • 2016 IPA Foundation Certificate
    IPA (Institute of Practitioners in Advertising)
  • 2018 IPA EFF Test (Effectiveness)
    IPA (Institute of Practitioners in Advertising)

Experience

  • Payfo
    • Malaysia
    • Financial Services
    • 1 - 100 Employee
    • Marketing Lead & Partnerships
      • Jan 2020 - Present

      Lead marketing efforts that are aligned with company’s objectives and goals as well as managing budgets. Delivering results based on long term strategic planning and coordinating execution of business marketing initiatives by communicating closely with stakeholders. - Drive growth across targeted segments through acquisition and retention strategy that succeed business objectives for partnership development including accomplishments to secure at least 47 merchants to get onboard which are consisting of a myriad of products across multiple businesses ranging from food and beverage (F&B), hotels, entertainment, automotive and etc. - Work with all key stakeholders and supporting operations (product team, creative agency etc and externally with high-impact brand partners and retailers) to deliver high-quality delivery while consistently communicating with resources of marketing campaigns and projects. - Responsible for the end-to-end design and execution of tactical marketing campaigns including go-to-market strategy and budget planning. Manage reporting and market research as well as competitor analysis to stay current and ahead of the industry.

  • Dentsu LHS
    • Senior Brand Catalyst
      • May 2016 - Jan 2020

      Lead and championing account deliverables into achievable milestones and progressively monitoring effectiveness of campaigns by managing budgets within a workable timeline.- Among accounts managed including Etika with two brand portfolios having successful results namely Dairy Champ (went above category average with 300+% engagement rate plus gaining 15% overall sales volume during campaign period) and Wonda Coffee (gaining 73% overall sales volume during campaign period with 67% of respondents in agreement that Wonda Coffee launched the most interesting International Coffee Day (ICD) campaign during a radio survey). - Supporting and reporting directly to the Group Account Director as well as being responsible for setting up succeeding meetings with clients to identify and discuss their advertisement requirements while providing clients with suitable campaign ideas and solutions based on their budget and existing branding. Produce marketing strategies including media, creative digital and planner briefing where at the end of the day, reporting is produced progressively based on the timeline of ongoing campaigns.

  • ZICO Holdings
    • Singapore
    • Financial Services
    • 1 - 100 Employee
    • Client Communication, Executive
      • Jun 2015 - May 2016

      Manage publication’s timely fulfillment as well as ensuring all documentations are according to the company's corporate image and corporate branding. - Controlling the publication of marketing collateral end-to-end including creation, production and management of the process

  • CD Communications Group
    • Malaysia
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Servicing Executive
      • 2012 - 2015

      Provide strategic direction following the projected timeline including overseeing quality approvals are given to submissions by the creative team and production department. Acquire a functional role to all support teams including creative, media and production employees by providing key advice. - Among two of the main accounts managed including Axiata Group Berhad and Hong Leong Financial Bhd. Main role was to maintain ongoing communications with all accounts and foster loyalty for long lasting relationships. Additional role on top of this was to build business opportunities through recommended referrals by providing excellent after service to existing customers.- Perform marketing research as a form of added value to clients as an assurance towards agency’s expertise, industry contacts and media buying power to prevent the threatened loss of account concerning a lower-priced competitor. As part of the added value was to also monitor competitor price, features and service benefits so clients are offered with better packages.

  • Salina and Associates PR
    • PR Intern
      • Apr 2012 - Jul 2012

      • Manage all media, press and public relations issues.• Develop corporate communications strategies and programmes, including project timelines.• Work with management to identify trends and developments that might influence PR strategies.• Establish long-range objectives and developed innovative strategies to help achieve them.• Monitored articles or stories about the company in the newspapers and other medias including Internet.• Assisted with marketing campaigns and collateral. • Managed delegate registrations, queries and requests. • Conducted outbound calling to delegates. • Prepared onsite delegate materials and event guides. • Maintained and updated registration reports. • Managed logistical situations. • Provide customer service to events sponsors.

  • Pharmaniaga Berhad
    • Malaysia
    • Pharmaceutical Manufacturing
    • 300 - 400 Employee
    • Corporate Communications Intern
      • Feb 2009 - Mar 2009

      • Monitored articles or stories about the company in the newspapers and other medias including Internet.• Briefed the Unit Manager about the articles/stories and seek his comments and feedbacks whether to response to any of these articles/stories. If the feedbacks/responses required, I will draft these responses for the Unit Manager’s review before passing to the Head of Corporate Communications for his further action.• Managed and helped the company for donations (orphans).

Education

  • University of South Australia
    Bachelor of Arts (B.A.), Mass Communication/Media Management
    2009 - 2012

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