Senior Account Executive

• Oct 2023 - Present

- Serve as the dedicated point of contact throughout the project lifecycle, maintaining a strong client-focused approach for brands such as BR Law Corporation, and Keppel Land - Collaborate in the development of creative briefs, budgets, and timelines, ensuring on-target and timely project deliveries - Conduct in-depth research on clients' businesses, industry sectors, and competitive landscapes, providing valuable insights - Stay well-versed in Sedgwick Richardson's core service areas, including Strategic Branding, Sustainability Branding, Investment Branding, Employee Branding, and Place Branding Show less

Senior Account Executive

• Jan 2022 - Oct 2023

- Managed clients across various industries, namely Braze, Graphisoft, impact.com, Interplex, Kaplan Academy, KPMG Asia Pacific, Lighthouse Canton, PSB Academy, SGeBIZ, Singapore Academy of Law, Seek Asia, TATA Consultancy Services, TUV SUD, and Vopak - Crafted effective ad strategies and tracked campaign performance for all paid digital media ads - Planning and coordinating video and podcast productions internally and externally, from pre- to post-production - Managed creative and digital project timelines and scopes of work - Preparing business proposals, cost estimates, and account statements for current and potential clients - Communicating with clients to understand needs and manage expectations Show less

SEO Content Writer

• Jan 2022 - Jul 2022

Account Executive

• Aug 2021 - Dec 2021

- Worked with clients like Kao Singapore (John Frieda, Laurier, Kao Laundry & Magiclean), Ministry of Law, Singapore General Hospital and Suntory. - Stewarded communications plans across digital media platforms - Managed campaigns from end-to-end within the social sphere (Facebook, Instagram, Twitter, LinkedIn, Google) - Brainstorming creative solutions and feasible executions based on client briefs - Engaged in media buying and planning; proposed budgets and monitored expenses for several campaigns - Engaged and managed influencers for branded content on social media - Ran insight reports & analysis on campaign performance Show less

Project Executive

• Jun 2020 - Jun 2021

- Worked with clients like NParks, Surbana Jurong Group, Singapore Red Cross, The British Club, TUM Asia & Institute of Technical Education - Developed efficient and intuitive digital marketing strategies - Managed and led several Google and Social Media (Facebook, Instagram, LinkedIn & YouTube) integrated campaigns - Engaged in media buying and planning - proposed budgets and monitored expenses for several campaigns - Wrote copy and developed creatives for diverse marketing distributions such as advertisements & websites - Utilised UX/UI knowledge to propose & develop websites - Monitored progress of campaigns using various metrics and submitted reports of campaign performances Show less

Marketing Executive

• Jul 2018 - May 2020

- Creative design: Supported both online & offline creative design work (e.g. brochures infographics & social media posts) to amplify messaging & engage various stakeholders - Content creation: Conceptualised & created content (e.g. videos & infographics) including marketing plans from end-to-end around tuition needs and lower-income household outreach - Creative design: Supported both online & offline creative design work (e.g. brochures infographics & social media posts) to amplify messaging & engage various stakeholders - Content creation: Conceptualised & created content (e.g. videos & infographics) including marketing plans from end-to-end around tuition needs and lower-income household outreach

Brand & Communications Intern

• Sep 2019 - Jan 2020

- Developed content for internal branding under the brand and communications team for Mandai - Liaised with external sources regarding content creation and other miscellaneous tasks - Assisted in designing, editing & writing content for internal circulation and on the official Mandai website - Assisted in Mandai's event-related activities and other tasks that were required - Developed content for internal branding under the brand and communications team for Mandai - Liaised with external sources regarding content creation and other miscellaneous tasks - Assisted in designing, editing & writing content for internal circulation and on the official Mandai website - Assisted in Mandai's event-related activities and other tasks that were required