Experience

VMLY&R COMMERCE

• United States
• Advertising Services
• 700 & Above Employee

• Creative Group Head

  • May 2020 - Present



Wunderman Thompson

• United States
• Advertising Services
• 700 & Above Employee

• Senior Copywriter, Bahasa

  • Nov 2018 - May 2020

  Joining J. Walter Thompson gives me the opportunity to fulfil my desire to work on local brands that speak directly to the increasingly important Malay target market. It is very gratifying to be a part of the team that handles Safi by Wipro Unza. From female skin care to personal care, we enhance the bond between the masses and a brand that has a special place in their hearts. This is the first time I have focused on a local brand that has a strong presence in the local market. What is most interesting is that my communication and ideation has the room to be expressed in a more colloquial and grassroots tonality; which is quite refreshing for me after years of working with international brands



Publicis Groupe

• France
• Advertising Services
• 700 & Above Employee

• Senior Copywriter, Bahasa

  • Mar 2013 - Oct 2018

  After managing an art gallery for almost two years, I decided to come back to advertising. And it was Publicis Malaysia that opened its door to me. I had the opportunity to work with mostly FMCGs accounts namely MAGGI, NESCAFE, Nestum 3in1, 100PLUS, Drypers and Garnier. I too, for the first time had the chance to work on automobile accounts namely Audi and PROTON. Some of these accounts require Malay insights and approach which I managed to work on a few campaigns that were developed first in Bahasa Malaysia.



Galeri Chandan

• Gallery Manager

  • Jun 2011 - Feb 2013

  Managing the art business is an art itself. My job scope entails conceptualisation of the shows, making sure cost of producing the show is within approved budget, marketing and promotion, coordinating art shows abroad (Indonesia and Singapore), media coverage, scout for talents and everything that comes in between. Asissted by a business development executive, over-qualified gallery excutive and a gallery assistant, the team member compliments each other. The challenges are hardly predictable hence never a dull moment in managing an art gallery.



Grey Group

• United States
• Advertising Services
• 700 & Above Employee

• Copywriter

  • Jun 2006 - Jun 2011

  I was a copywriter specialising in Bahasa Malaysia communications for Grey, an international advertising agency. My responsibilities include creative conceptualisation, branding, writing for print ads, TV and radio scripts and below-the-line mediums. I am required to attend and supervise TV shoots and radio recordings that are produced in BM. This job has honed me to work within tight deadlines and to think on my feet. I must say that I do enjoy the adrenalin rush, creative thinking and writing process. Credits to my legal training, I have an analytical and critical mind, which has helped me in delivering my work on-time every time. It is very satisfying to see what you imagined in your head and shared with your team 2 months before, come ‘alive’. A natural team player, wife, mother of two energizer boys, daughter and daughter-in-law juggling between roles is a challenge that I undertake to fulfil every day.



Zain & Co.

• Pupil in Chamber

  • Jul 2005 - Apr 2006

  Before I was persuaded to join the `dark side’, I completed my pupilage at Zain & Co. under the supervision of Mr. Samuel Hong Soo Choon (currently a partner in Kadir Andri & Partners). It was the best nine months ever. I was exposed to litigation and corporate legal work. I had the chance to appear before magistrates numerous times (civil and criminal open court), for mention, plea in mitigation, bail and also remand applications. And I was also trusted by the firm to appear before Judicial Commissioner in Chambers for mention. And of course, I was given the opportunity to learn (the usual) how to write a proper legal opinion, due diligence, research and also legal translations. The highlight of my week was my participation in the Dock Brief programme run by the KL Legal Aid Centre, a pro-bono legal services for those who can’t afford a legal representation. The experience gained is priceless.