Experience

Healthy.io

• Israel
• Technology, Information and Internet
• 100 - 200 Employee

• Product Designer

  • Oct 2021 - Present

  Led the creation and design for a new app “Minuteful at home” from initial conceptualization to development. Led the mobile and web design for the “Minuteful for wound” app, a digital wound care management tool. Designing new features in collaboration with the PM, developers and analyst in all phases of the product delivery lifecycle. Created and managed the Design system for all of the company’s desktop applications. Led the creation and design for a new app “Minuteful at home” from initial conceptualization to development. Led the mobile and web design for the “Minuteful for wound” app, a digital wound care management tool. Designing new features in collaboration with the PM, developers and analyst in all phases of the product delivery lifecycle. Created and managed the Design system for all of the company’s desktop applications.



MATCHBOX Studio

• Graphic Design
• 1 - 100 Employee

• Product & Brand Designer

  • 2016 - Sep 2021

  Led product design for long term clients like WAVE, creating a digital trade document courier platform. Responsibilities included research, brainstorming, design, testing and development in collaboration with WAVE’s PMs and developers Created brand and UX/UI design for a wide variety of clients from all over the world. Led product design for long term clients like WAVE, creating a digital trade document courier platform. Responsibilities included research, brainstorming, design, testing and development in collaboration with WAVE’s PMs and developers Created brand and UX/UI design for a wide variety of clients from all over the world.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Freelance Designer

  • 2013 - 2021

  Oversaw and executed designs for various clients like the University of Oxford, branding for small local business and technology companies. Projects included website design, presentation design and booth designs for international exhibitions. Oversaw and executed designs for various clients like the University of Oxford, branding for small local business and technology companies. Projects included website design, presentation design and booth designs for international exhibitions.



FIRMA. Business Design

• Israel
• Design Services
• 1 - 100 Employee

• Brand Designer

  • 2013 - 2016

  Created unique brand strategy for clients as part of a strategic team, alongside a copywriter and other members of the creative team. Built and implemented strong and memorable design systems from the ground up, including logos, icons, color pallets and photography style stretching across the different brand products. Provided design guidelines to ensure creative consistency at all times. Created unique brand strategy for clients as part of a strategic team, alongside a copywriter and other members of the creative team. Built and implemented strong and memorable design systems from the ground up, including logos, icons, color pallets and photography style stretching across the different brand products. Provided design guidelines to ensure creative consistency at all times.