UX Research Lead

• Oct 2021 - Present

Creating, growing, and directing UX Research team for CUPRA & SEAT • Creating from a scratch a multidisciplinar UX Research team formed by UX researchers, Service Designers & Strategist. • Building & defining the research and strategy practice, including strategic direction of the research domain, apply best practices for business growth, and establishing and fostering a strong research approach across organisation. • Scaling the UX Research team and delivering actionable insights to strategic clients' projects. • Writing and presenting research proposals aligned with client’s business objectives and customer needs. • Facilitating workshops, usability test, surveys, and focus groups, among others with client and internal teams. • Assisting in strategy development to feed the innovation client's pipeline. Show less

• Jun 2019 - Oct 2021

Leading UX research in-house HP inc. for the LF Business (hardware & software).• Responsible for planning, coordinating, synthesizing, and sharing strategic research to inform product strategy and design decisions.• Established research strategy including processes & deliverables.• Managed relationship with stakeholders involved in several projects.• Research operations tasks, including user research tools management for the HP Research Lab. • Promoted the lab to increase awareness and size of participant research pool.• Delivered actionable insights for product improvement as well as strategic recommendations for long term product and service growth.• Mentored and guided other teammates into the user research practice to improve their skills, including planning, and run research training. Show less

• Nov 2015 - Jun 2019

Lead Researcher for 3D printing business reporting onto the Head of Customer Experience Design & Research 3D printing.• Responsible for planning, coordinating, conducting, synthesizing, and sharing user research and usability test activities for HP’s new 3D Printing solutions to inform product strategy and design (including HW, SW, and Services). • Worked closely with designers, R&D, market insights, and marketing to understand business needs and balance the overall experience of the 3D ecosystem. • Ongoing actively research with current and potential customers of Additive Manufacturing to understand their expectations. • Workshop facilitation, Ethnographic, Concept & Usability Test, Card-Sorting, Surveys, Benchmark,and E2E Journey, among others.• Mentored and guided other teammates into the user research practice. Show less

• Jun 2012 - Oct 2015

UX researcher for OPTICIAN2020 European FP7 project. Contribute to build up the Customer Experience team within the INDO Innovation Department. • UX evangelist for a user-centric approach inside the R&D department. • Collaborated with European project partners to define, build & test new proposed Optician 2020 process for the delivery of personalised spectacles, including HW, SW and E2E customer experience. • Conducted user research and usability testing for HW and SW. (Surveys. Benchmarking. E2E journey). Show less

• Jun 2007 - Jun 2012

Researcher for Made4u European FP7 project aimed to the personalisation of complete spectacles. • Performed Clinical Test & Research, focus on ergonomics, visual strategy and assisted co-design.• Data analysis and interpretation.• Project Management.

Lecturer Assistant

• Feb 2004 - May 2007

Assistant lecturer in Practical sessions of Psychobiology Fundamentals (Psychology Degree) Assistant lecturer in Practical sessions of Psychobiology Fundamentals (Psychology Degree)