B2B2C Research, Mega Macro Micro Trends, Business Model, Content, Strategy Development Expert

• Jul 2001 - Present

• By identifying the needs and expectations of B2B2C through quantitative and qualitative research, we help our customers to stay profitable, up-to-date and innovative • We build scientific quantitative and qualitative research models with our knowledgeable and experienced experts. To have accurate and actionable data we apply quality standards. We convey comprehensive and clear information • We determine the business ideas, offers, target audience (demography, geography and… Show more • By identifying the needs and expectations of B2B2C through quantitative and qualitative research, we help our customers to stay profitable, up-to-date and innovative • We build scientific quantitative and qualitative research models with our knowledgeable and experienced experts. To have accurate and actionable data we apply quality standards. We convey comprehensive and clear information • We determine the business ideas, offers, target audience (demography, geography and lifestyle), size of the market, marketing and production tasks, potential buyers, effective communication strategies so that our customers match the right B2B2C market • In addition to research, we do mega, macro and micro trend analysis. We ensure that these trends are included in business plans (production, product, distribution, supply, user, communication, price, etc.) and that our customers anticipate the future and take action. Thus, we ensure that our customers are up-to-date and pioneers in global, national and regional markets. (Nike, Unilever, Eczacibasi, North Star Ulker, Brown Forman, Pepsi, Bilgi University Design Atelier, 3M, Fiat, Man Ajans, TBWA, Lowe, Akbank, Coca-Cola, Dogadan Tea, Nokia, Koleksiyon Furniture) • We provide ‘marketing mix modeling’ to understand a) the source of growth, b) optimization of market share, media spending, distribution, shelf share, pricing, awareness c) building relations between brands and quantified volume gains with specific marketing activities (Is Bankasi, Brown Forman, Bee Goddess, SIF JCB) • We produce content and articles for brands and companies using research and trends • We use methods such as focus group, 1 to 1 in-depth interviews, observation, semiology and ethnography in qualitative research • We use both online and offline, real time face-to-face, telephone, diary, CATI, CAPI methods in quantitative research • We are also experienced in Census, panel building, online or offline tracking research Show less • By identifying the needs and expectations of B2B2C through quantitative and qualitative research, we help our customers to stay profitable, up-to-date and innovative • We build scientific quantitative and qualitative research models with our knowledgeable and experienced experts. To have accurate and actionable data we apply quality standards. We convey comprehensive and clear information • We determine the business ideas, offers, target audience (demography, geography and… Show more • By identifying the needs and expectations of B2B2C through quantitative and qualitative research, we help our customers to stay profitable, up-to-date and innovative • We build scientific quantitative and qualitative research models with our knowledgeable and experienced experts. To have accurate and actionable data we apply quality standards. We convey comprehensive and clear information • We determine the business ideas, offers, target audience (demography, geography and lifestyle), size of the market, marketing and production tasks, potential buyers, effective communication strategies so that our customers match the right B2B2C market • In addition to research, we do mega, macro and micro trend analysis. We ensure that these trends are included in business plans (production, product, distribution, supply, user, communication, price, etc.) and that our customers anticipate the future and take action. Thus, we ensure that our customers are up-to-date and pioneers in global, national and regional markets. (Nike, Unilever, Eczacibasi, North Star Ulker, Brown Forman, Pepsi, Bilgi University Design Atelier, 3M, Fiat, Man Ajans, TBWA, Lowe, Akbank, Coca-Cola, Dogadan Tea, Nokia, Koleksiyon Furniture) • We provide ‘marketing mix modeling’ to understand a) the source of growth, b) optimization of market share, media spending, distribution, shelf share, pricing, awareness c) building relations between brands and quantified volume gains with specific marketing activities (Is Bankasi, Brown Forman, Bee Goddess, SIF JCB) • We produce content and articles for brands and companies using research and trends • We use methods such as focus group, 1 to 1 in-depth interviews, observation, semiology and ethnography in qualitative research • We use both online and offline, real time face-to-face, telephone, diary, CATI, CAPI methods in quantitative research • We are also experienced in Census, panel building, online or offline tracking research Show less

Market and Business Development Consultant

• Jan 2020 - Present

Response DGA is a fast-growing 100% digital growth marketing agency. Offices in London, Istanbul and Dubai offering services across two continents. Response DGA is a fast-growing 100% digital growth marketing agency. Offices in London, Istanbul and Dubai offering services across two continents.

Biofilia Program Host at 94.4 Acik Radio

• May 2009 - Present

I have been preparing and presenting Biofilia since April 2009. Biofilia is a program on sustainable designs (for community, nature, health, leisure, art, education, habitat etc.) which increase quality of life. I have been preparing and presenting Biofilia since April 2009. Biofilia is a program on sustainable designs (for community, nature, health, leisure, art, education, habitat etc.) which increase quality of life.

Manager, Art Director, Content Editor, Mega Macro Micro Trends Expert

• Jul 2001 - Present

İdefabrik It is the domain of creative thinking and a spring into the future. It follows the trends both in Turkey and around the world employing scientific researches and with a multidisciplinary approach; it generates future scenarios. Using research findings and creative thinking, it generates design, ideas and products • Compiling trend reports, providing product and concept solutions together with creativity workshops • Organizing trend tours for client teams to let them see and… Show more İdefabrik It is the domain of creative thinking and a spring into the future. It follows the trends both in Turkey and around the world employing scientific researches and with a multidisciplinary approach; it generates future scenarios. Using research findings and creative thinking, it generates design, ideas and products • Compiling trend reports, providing product and concept solutions together with creativity workshops • Organizing trend tours for client teams to let them see and experience trends in their place of origin • Organizing workshops and tours, and designing boxes that showcase colors, scents, textures or subjects that are in trend, in order to make trends tangible • Explaining Turkey and Turkish consumers, customers, Turkish culture and the agenda to clients’ global teams (3M, Pepsi Frito Lay, Coca-Cola, Brown Forman, Unilever, Ulker North Star) • Videography about Turkish culture, Thessaloniki and Malatya cuisine Show less İdefabrik It is the domain of creative thinking and a spring into the future. It follows the trends both in Turkey and around the world employing scientific researches and with a multidisciplinary approach; it generates future scenarios. Using research findings and creative thinking, it generates design, ideas and products • Compiling trend reports, providing product and concept solutions together with creativity workshops • Organizing trend tours for client teams to let them see and… Show more İdefabrik It is the domain of creative thinking and a spring into the future. It follows the trends both in Turkey and around the world employing scientific researches and with a multidisciplinary approach; it generates future scenarios. Using research findings and creative thinking, it generates design, ideas and products • Compiling trend reports, providing product and concept solutions together with creativity workshops • Organizing trend tours for client teams to let them see and experience trends in their place of origin • Organizing workshops and tours, and designing boxes that showcase colors, scents, textures or subjects that are in trend, in order to make trends tangible • Explaining Turkey and Turkish consumers, customers, Turkish culture and the agenda to clients’ global teams (3M, Pepsi Frito Lay, Coca-Cola, Brown Forman, Unilever, Ulker North Star) • Videography about Turkish culture, Thessaloniki and Malatya cuisine Show less

Market Research, Branding and Concept Development Consultant

• Nov 2020 - Present

Cameroon Penja Pepper Project- The United Kingdom Trade Partnerships Programme (UKTP) is supporting African, Caribbean and Pacific (ACP) countries to take advantage of the duty-free, quota-free access to EU and UK markets that they enjoy under Economic Partnership Agreements (EPAs). Assignment 1: Designing the marketing and branding and media strategy + developed the communication plan for the project. Assignment 2: Analysis of the current structure of the pepper professional market in… Show more Cameroon Penja Pepper Project- The United Kingdom Trade Partnerships Programme (UKTP) is supporting African, Caribbean and Pacific (ACP) countries to take advantage of the duty-free, quota-free access to EU and UK markets that they enjoy under Economic Partnership Agreements (EPAs). Assignment 1: Designing the marketing and branding and media strategy + developed the communication plan for the project. Assignment 2: Analysis of the current structure of the pepper professional market in the United Kingdom, determining market characteristics and segmentation, trade flow analysis, export potential, market access conditions, consumer requirements and behaviour, market trends, positioning and perception of Cameroon Penja Pepper in the UK consumer market, competitors' positioning and perception, CSR and sustainability values, certifications, design of the organoleptic questionnaire and analysis of its results, design of the usage and attitude survey and analysis of its results and delivered the list and details of: Fairs in the agro/spice sector in the UK and Europe, trade organisations and market operators regarding the UK agro/spice industry and foreign fairs visited by the UK companies. Conducted interviews with main UK professional buyers on specific expectations and challenges, current suppliers and methodology used to assess and select suppliers, sourcing strategy, macro perception of Cameroon as well as competing countries, CSR and sustainability approach and provided recommendations to UK companies. She also conducted a secondary research in Europe (France, Netherlands and Germany).

International Consultant Community of Practice Platform

• Dec 2020 - Present

Community of Practice (CoP) Project: The Value Added to Trade (VA2T) Programme pertains to expand and scale work improving value added, benefitting 15.000 MSMEs per year in Europe with innovative financing, including impact investment, expanded sustainable sourcing partnerships with private sector partners and a focus on transforming traditional exports through de-commoditization. Under this project ITC is developing of a Community of Practice Platform that will allow SMEs to share, learn and… Show more Community of Practice (CoP) Project: The Value Added to Trade (VA2T) Programme pertains to expand and scale work improving value added, benefitting 15.000 MSMEs per year in Europe with innovative financing, including impact investment, expanded sustainable sourcing partnerships with private sector partners and a focus on transforming traditional exports through de-commoditization. Under this project ITC is developing of a Community of Practice Platform that will allow SMEs to share, learn and build their expertise in Marketing and Branding. Ms Keeler was assigned 1) to build a marketing and branding plan, brand identity using a suite of independent yet integrated tools and leveraging market research sources, 2) to facilitate the sharing of experience in a structured way (success and “failure” stories from SMEs), 3) to establish a Centre for SMEs that seek assistance through a helpdesk, 4) to facilitate the preparation to access markets, and 6)to facilitate the connection to markets through digital trade fairs, digital showrooms, online buyer- seller meetings. She developed the concept, defined target audiences of the CoP, the overall structure of the CoP and its main categories by designing a mockup of the platform and its different screens, a series of tools (including potential partnerships to leverage, expected output, price paid by the user (free if it is an ITC tool), sources of information (internal and external to ITC).

Technology Trend Analysis Support Consultant

• Jun 2023 - Jun 2023

EU: Technical Assistance for Advanced Prototype Station (APS) in T41 region (EUROPEAID/140638/IH/SER/TR): Within the framework of the "Technical Assistance for Advanced Prototype Station (APS) project, in which Eskişehir Technical University is the beneficiary; the objective is to contribute to the socio-economic development of TR41 region, to provide technical infrastructure, consultancy and networking services to target groups, and to increase technology readiness levels and commercialization… Show more EU: Technical Assistance for Advanced Prototype Station (APS) in T41 region (EUROPEAID/140638/IH/SER/TR): Within the framework of the "Technical Assistance for Advanced Prototype Station (APS) project, in which Eskişehir Technical University is the beneficiary; the objective is to contribute to the socio-economic development of TR41 region, to provide technical infrastructure, consultancy and networking services to target groups, and to increase technology readiness levels and commercialization of innovative products. Tasks: Trend Analysis (2 days + 1 day for preparation) Training o Mega, Macro and Micro Trends o SME Technology Segments o OECD Technology Segments (R&D Investment Shares in GDP by Country) and Trends o Technology and Export (Technology products with the highest export potential in the World) o Technological Development Trends in Relation to 4 Main Sectors of the APS with an Emphasis to Key Enablers o Artificial intelligence, machine learning, internet of things and other trends in Manufacturing, Logistics and Supply, Health, Energy sectors o IOT, Efficiency in Manufacturing o Machine Learning, Efficiency in Manufacturing o Co-robots o Smart City & Smart Homes o Technology Trends, Enabling Technologies in Relation with Customer Validation o Chat GPT & Chat Bot o Research Funds and Trending Technology Support Areas o Complementary Technologies- additionality principle, multi focus need, design re-use o Additional Information and Statistics Artificial Intelligence, 3D, R&D Trends Show less EU: Technical Assistance for Advanced Prototype Station (APS) in T41 region (EUROPEAID/140638/IH/SER/TR): Within the framework of the "Technical Assistance for Advanced Prototype Station (APS) project, in which Eskişehir Technical University is the beneficiary; the objective is to contribute to the socio-economic development of TR41 region, to provide technical infrastructure, consultancy and networking services to target groups, and to increase technology readiness levels and commercialization… Show more EU: Technical Assistance for Advanced Prototype Station (APS) in T41 region (EUROPEAID/140638/IH/SER/TR): Within the framework of the "Technical Assistance for Advanced Prototype Station (APS) project, in which Eskişehir Technical University is the beneficiary; the objective is to contribute to the socio-economic development of TR41 region, to provide technical infrastructure, consultancy and networking services to target groups, and to increase technology readiness levels and commercialization of innovative products. Tasks: Trend Analysis (2 days + 1 day for preparation) Training o Mega, Macro and Micro Trends o SME Technology Segments o OECD Technology Segments (R&D Investment Shares in GDP by Country) and Trends o Technology and Export (Technology products with the highest export potential in the World) o Technological Development Trends in Relation to 4 Main Sectors of the APS with an Emphasis to Key Enablers o Artificial intelligence, machine learning, internet of things and other trends in Manufacturing, Logistics and Supply, Health, Energy sectors o IOT, Efficiency in Manufacturing o Machine Learning, Efficiency in Manufacturing o Co-robots o Smart City & Smart Homes o Technology Trends, Enabling Technologies in Relation with Customer Validation o Chat GPT & Chat Bot o Research Funds and Trending Technology Support Areas o Complementary Technologies- additionality principle, multi focus need, design re-use o Additional Information and Statistics Artificial Intelligence, 3D, R&D Trends Show less

Business Model, Community, Livelihood, Branding, Marketing, Growth, E-commerce Expert

• Feb 2020 - Jul 2022

The cooperative was established in the scope of regional development goals of Çanakkale Municipality, being the beneficiary of the Community Based Agriculture Support project funded by IOM. New social practices was applied leveraging technology , innovation and community to support regional and rural development. Scientific methods were applied to understand the needs of society and generate new knowledge for boosting the prosperity of human lives, and to solve the various issues… Show more The cooperative was established in the scope of regional development goals of Çanakkale Municipality, being the beneficiary of the Community Based Agriculture Support project funded by IOM. New social practices was applied leveraging technology , innovation and community to support regional and rural development. Scientific methods were applied to understand the needs of society and generate new knowledge for boosting the prosperity of human lives, and to solve the various issues facing society. We aimed to increase + monitor productivity and to bring people new and better goods (@farm17s) and services in craft mass scale that improve their overall standard of living by using technology. Detailed tasks: Developed business model of the cooperative based on research; identifying key activities (products and services), sources, values, key partners, distribution channels, communication channels, income sources, potential markets and target groups (customer segments) of the cooperative. Managing grants and donor relations. Establishing the brand of Farm17s, the brand of the cooperative; designing logo, slogan and values, analyzing the target audience, establishing and managing the Hepsiburada, Good4Trust, Trendyol digital marketplaces, and managing their campaigns. Establishing performance criteria for digital marketing / online trade and tracking digital marketing performance. Design images, event, brochures, animations, press releases for the launch of the cooperative and its brand Farm17s. Generate awareness for Farm17s and geographical indication products in social media, communities and market places. Establishing relations with other communities, providing business networking, representing the cooperative abroad. Preparing algorithms for growth marketing and digital marketing. Managing relationships with media and influencers. Engendering (social) entrepreneurship for women. Show less The cooperative was established in the scope of regional development goals of Çanakkale Municipality, being the beneficiary of the Community Based Agriculture Support project funded by IOM. New social practices was applied leveraging technology , innovation and community to support regional and rural development. Scientific methods were applied to understand the needs of society and generate new knowledge for boosting the prosperity of human lives, and to solve the various issues… Show more The cooperative was established in the scope of regional development goals of Çanakkale Municipality, being the beneficiary of the Community Based Agriculture Support project funded by IOM. New social practices was applied leveraging technology , innovation and community to support regional and rural development. Scientific methods were applied to understand the needs of society and generate new knowledge for boosting the prosperity of human lives, and to solve the various issues facing society. We aimed to increase + monitor productivity and to bring people new and better goods (@farm17s) and services in craft mass scale that improve their overall standard of living by using technology. Detailed tasks: Developed business model of the cooperative based on research; identifying key activities (products and services), sources, values, key partners, distribution channels, communication channels, income sources, potential markets and target groups (customer segments) of the cooperative. Managing grants and donor relations. Establishing the brand of Farm17s, the brand of the cooperative; designing logo, slogan and values, analyzing the target audience, establishing and managing the Hepsiburada, Good4Trust, Trendyol digital marketplaces, and managing their campaigns. Establishing performance criteria for digital marketing / online trade and tracking digital marketing performance. Design images, event, brochures, animations, press releases for the launch of the cooperative and its brand Farm17s. Generate awareness for Farm17s and geographical indication products in social media, communities and market places. Establishing relations with other communities, providing business networking, representing the cooperative abroad. Preparing algorithms for growth marketing and digital marketing. Managing relationships with media and influencers. Engendering (social) entrepreneurship for women. Show less

Team Leader and Communication Expert

• Feb 2022 - May 2022

• Communication Strategy and Implementation for the EU Infopoint • Coordination and supervision of the administrative and financial reporting • The quality control and oversight of all the delivery by Key Expert, Non Key Experts • Management and coordination of the EU Infopoint staff, activities, budget and payments • Communication Strategy and Implementation for the EU Infopoint • Coordination and supervision of the administrative and financial reporting • The quality control and oversight of all the delivery by Key Expert, Non Key Experts • Management and coordination of the EU Infopoint staff, activities, budget and payments

External Consultant: Business Model + Rural Development, Content & Product Development, Strategist

• Oct 2019 - Feb 2022

• 13 projects were developed to support regional development, good farming practices, ecosystem, design and employment in Çanakkale • Each project was linked with industrial design and the promotion of Çanakkale • It was ensured that Troida Women's Enterprise Production and Management Cooperative received a grant from the UN IOM. The cooperative's corporate identity, business model, B2B2C. targets, e-commerce site was prepared and supply chain was established • 13 projects were developed to support regional development, good farming practices, ecosystem, design and employment in Çanakkale • Each project was linked with industrial design and the promotion of Çanakkale • It was ensured that Troida Women's Enterprise Production and Management Cooperative received a grant from the UN IOM. The cooperative's corporate identity, business model, B2B2C. targets, e-commerce site was prepared and supply chain was established

Business Model Expert

• May 2021 - Dec 2021

The business model preparation by working with the selected companies to increase their capacities. First enterprise: • Company diagnostic work and due diligence • Identifying customer segments • Competitive analysis and determination of competitive aspects • Improvements that may affect competitiveness and costs in the supply chain • Competitive development of existing products • Development of new products according to the target… Show more The business model preparation by working with the selected companies to increase their capacities. First enterprise: • Company diagnostic work and due diligence • Identifying customer segments • Competitive analysis and determination of competitive aspects • Improvements that may affect competitiveness and costs in the supply chain • Competitive development of existing products • Development of new products according to the target audience • Trademark, logo, packaging studies, brand patent creation • Branding • Developing digital marketplace and digital marketing strategies Second enterprise: • Company diagnosis study and due diligence • Product positioning in the national market • Production planning, pre-feasibility for different forms of production • Feasibility for different business models (on-premise space development, franchise, industrial production, off-premise etc.) • Marketing and sales planning • Distribution channel planning • Human resource planning • Financing planning • Brand, patent creation-development • Corporate identity creation-development • Creating a business network and developing customer relations Show less The business model preparation by working with the selected companies to increase their capacities. First enterprise: • Company diagnostic work and due diligence • Identifying customer segments • Competitive analysis and determination of competitive aspects • Improvements that may affect competitiveness and costs in the supply chain • Competitive development of existing products • Development of new products according to the target… Show more The business model preparation by working with the selected companies to increase their capacities. First enterprise: • Company diagnostic work and due diligence • Identifying customer segments • Competitive analysis and determination of competitive aspects • Improvements that may affect competitiveness and costs in the supply chain • Competitive development of existing products • Development of new products according to the target audience • Trademark, logo, packaging studies, brand patent creation • Branding • Developing digital marketplace and digital marketing strategies Second enterprise: • Company diagnosis study and due diligence • Product positioning in the national market • Production planning, pre-feasibility for different forms of production • Feasibility for different business models (on-premise space development, franchise, industrial production, off-premise etc.) • Marketing and sales planning • Distribution channel planning • Human resource planning • Financing planning • Brand, patent creation-development • Corporate identity creation-development • Creating a business network and developing customer relations Show less

National Consultant: Capacity Increase, Business Model Development, Entrepreneurship

• Jul 2021 - Nov 2021

Assist 6 SMEs to develop national and international business model • Increase capacity and competitiveness • Preparation of marketing and production plan • Building communication strategy • Establishing supply chain • Reviewing sources Assist 6 SMEs to develop national and international business model • Increase capacity and competitiveness • Preparation of marketing and production plan • Building communication strategy • Establishing supply chain • Reviewing sources

Value Chain and GAP Analysis NonKey Expert

• May 2021 - Jun 2021

EC: Technical Assistance for the Bovine Leather Processing in Uşak (EuropeAid/139735/IH/SER/TR) The project is implemented under CISOP (Competitiveness and Innovation Sector Operational Program) in IPA II aiming at improving the business environment and strengthening research, technological development and innovation. The assignment included: Analysis of global, national, regional economic developments and transformation needs, obstacles affecting the operations in the sector, effects of the… Show more EC: Technical Assistance for the Bovine Leather Processing in Uşak (EuropeAid/139735/IH/SER/TR) The project is implemented under CISOP (Competitiveness and Innovation Sector Operational Program) in IPA II aiming at improving the business environment and strengthening research, technological development and innovation. The assignment included: Analysis of global, national, regional economic developments and transformation needs, obstacles affecting the operations in the sector, effects of the pandemic. A sector roadmap has been developed describing current dynamics, trends and the future of the sector, including benchmarking with EU countries sectoral structure, the gap analysis, competitiveness positioning of the region and the corresponding communication strategy to support the information and consultation needs of leather manufacturers in the region. Show less EC: Technical Assistance for the Bovine Leather Processing in Uşak (EuropeAid/139735/IH/SER/TR) The project is implemented under CISOP (Competitiveness and Innovation Sector Operational Program) in IPA II aiming at improving the business environment and strengthening research, technological development and innovation. The assignment included: Analysis of global, national, regional economic developments and transformation needs, obstacles affecting the operations in the sector, effects of the… Show more EC: Technical Assistance for the Bovine Leather Processing in Uşak (EuropeAid/139735/IH/SER/TR) The project is implemented under CISOP (Competitiveness and Innovation Sector Operational Program) in IPA II aiming at improving the business environment and strengthening research, technological development and innovation. The assignment included: Analysis of global, national, regional economic developments and transformation needs, obstacles affecting the operations in the sector, effects of the pandemic. A sector roadmap has been developed describing current dynamics, trends and the future of the sector, including benchmarking with EU countries sectoral structure, the gap analysis, competitiveness positioning of the region and the corresponding communication strategy to support the information and consultation needs of leather manufacturers in the region. Show less

Manager and Key Note Speaker

• Aug 2012 - Jan 2021

INSPIRATIONAL SPEECHES from Go-To people who are experts in their respective fields to inspire executive managers Inspirational speeches are designed for executive managers of corporations. Among the speakers (including me) are a world renowned violin virtuoso, a designer, a geriatric specialist, a conductor, an architect, a TV and radio program director, and a scent expert • Give speeches about innovation, trends, cultural codes, sustainability, sustainable design, bio-mimicry… Show more INSPIRATIONAL SPEECHES from Go-To people who are experts in their respective fields to inspire executive managers Inspirational speeches are designed for executive managers of corporations. Among the speakers (including me) are a world renowned violin virtuoso, a designer, a geriatric specialist, a conductor, an architect, a TV and radio program director, and a scent expert • Give speeches about innovation, trends, cultural codes, sustainability, sustainable design, bio-mimicry, design and youth to generate inspirations for the future business + action plans and to engender mental shift towards innovation (Nike, Unilever, Eczacibasi, North Star Ulker, Brown Forman, Pepsi, Industrial Designer Occupation Organisation, Bilgi University Design Atelier, 3M, Fiat, Man Ajans, TBWA, Lowe, Akbank...) Show less INSPIRATIONAL SPEECHES from Go-To people who are experts in their respective fields to inspire executive managers Inspirational speeches are designed for executive managers of corporations. Among the speakers (including me) are a world renowned violin virtuoso, a designer, a geriatric specialist, a conductor, an architect, a TV and radio program director, and a scent expert • Give speeches about innovation, trends, cultural codes, sustainability, sustainable design, bio-mimicry… Show more INSPIRATIONAL SPEECHES from Go-To people who are experts in their respective fields to inspire executive managers Inspirational speeches are designed for executive managers of corporations. Among the speakers (including me) are a world renowned violin virtuoso, a designer, a geriatric specialist, a conductor, an architect, a TV and radio program director, and a scent expert • Give speeches about innovation, trends, cultural codes, sustainability, sustainable design, bio-mimicry, design and youth to generate inspirations for the future business + action plans and to engender mental shift towards innovation (Nike, Unilever, Eczacibasi, North Star Ulker, Brown Forman, Pepsi, Industrial Designer Occupation Organisation, Bilgi University Design Atelier, 3M, Fiat, Man Ajans, TBWA, Lowe, Akbank...) Show less

Certified Professional Coach

• Jun 2010 - Jan 2021

Expertise areas: • Executive coaching • Understanding and doing business with different cultures • Relevant communication elements, concept and content development for different cultures • Resilience in doing business and being decisive in process Expertise areas: • Executive coaching • Understanding and doing business with different cultures • Relevant communication elements, concept and content development for different cultures • Resilience in doing business and being decisive in process

Manager

• Jan 2009 - Jan 2021

Have been conducting Wireless Youth and Chillax Youth surveys since 2001. In this surveys we use ethnography, 1to1 in-depth interview and face to face quantitative survey (600 interviews in 12 cities) methods. The surveys cover their daily life, problems they face and how they cope with them, their favorite possessions, relations with family, friends, society, sport, music, their segments based on values, their desires. Based on segments and our interviews with different people from various… Show more Have been conducting Wireless Youth and Chillax Youth surveys since 2001. In this surveys we use ethnography, 1to1 in-depth interview and face to face quantitative survey (600 interviews in 12 cities) methods. The surveys cover their daily life, problems they face and how they cope with them, their favorite possessions, relations with family, friends, society, sport, music, their segments based on values, their desires. Based on segments and our interviews with different people from various occupations + celebrities (Bahadir Baruter, Can Bonomo, Yigit Yazici...) we do 8 creative sessions for young people to make them decide their education and carrier path Show less Have been conducting Wireless Youth and Chillax Youth surveys since 2001. In this surveys we use ethnography, 1to1 in-depth interview and face to face quantitative survey (600 interviews in 12 cities) methods. The surveys cover their daily life, problems they face and how they cope with them, their favorite possessions, relations with family, friends, society, sport, music, their segments based on values, their desires. Based on segments and our interviews with different people from various… Show more Have been conducting Wireless Youth and Chillax Youth surveys since 2001. In this surveys we use ethnography, 1to1 in-depth interview and face to face quantitative survey (600 interviews in 12 cities) methods. The surveys cover their daily life, problems they face and how they cope with them, their favorite possessions, relations with family, friends, society, sport, music, their segments based on values, their desires. Based on segments and our interviews with different people from various occupations + celebrities (Bahadir Baruter, Can Bonomo, Yigit Yazici...) we do 8 creative sessions for young people to make them decide their education and carrier path Show less

Cultural and Art External Consultant

• Sep 2019 - Dec 2019

Organisation of Istanbul Metropolitan Municipality’s (IBB) Art &Cultural Season Opening Event 2019-2020 at Halic Konre Merkezi for 3000 participants. Worked as Art Director of this prestigious event and designed the entire concept. The event hosted prominent artists, musicians, politicians, representatives of businesses and civil society. Prepared and implemented the communication strategy, public relations and the digital campaign promoting the event as well as the follow-up events in… Show more Organisation of Istanbul Metropolitan Municipality’s (IBB) Art &Cultural Season Opening Event 2019-2020 at Halic Konre Merkezi for 3000 participants. Worked as Art Director of this prestigious event and designed the entire concept. The event hosted prominent artists, musicians, politicians, representatives of businesses and civil society. Prepared and implemented the communication strategy, public relations and the digital campaign promoting the event as well as the follow-up events in Cemal Reşit Rey Concert Hall. Details of the event: • Determination of the concept (Lukus Hayat); preparing the concept for both the stage and the exhibition • Confirmation of the concept by the Culture Department, the theater artists who will take part in the show, Cemal Reşit Rey and the municipality musician team, technical team (sound, light), designers (graphics, industrial design, digital artist etc.) • Selection of Lüküs Hayat costumes and posters from the archives • Exploration of the theater - performance hall suitable for 3000 people • Check list preparation with Haliç Congress Center technical team and catering • Preparation of food and beverages suitable for the concept with designer Gönül Paksoy and demo with the chefs • Preparation of sections, flow and decor with the artists • Coordinating and rehearsing the flow with technical teams • Preparation of A+ protocol list • Designing posters, billboards, brochures, invitations and supervising the applications • Preparation of pre-show press invitation and post-show press release • Communication with protocol and media • Preparing the 'Time Tunnel' exhibition before the show, placing the exhibition • Preparing digital art performances before the show • Design and implementation of the pre-show welcome dance and music performance • Moving and placing the exhibition in the Cemal Reşit Rey concert hall after the show • Monitoring the performance of the event with Media Monitoring Center (Medya Takip Merkezi) Show less Organisation of Istanbul Metropolitan Municipality’s (IBB) Art &Cultural Season Opening Event 2019-2020 at Halic Konre Merkezi for 3000 participants. Worked as Art Director of this prestigious event and designed the entire concept. The event hosted prominent artists, musicians, politicians, representatives of businesses and civil society. Prepared and implemented the communication strategy, public relations and the digital campaign promoting the event as well as the follow-up events in… Show more Organisation of Istanbul Metropolitan Municipality’s (IBB) Art &Cultural Season Opening Event 2019-2020 at Halic Konre Merkezi for 3000 participants. Worked as Art Director of this prestigious event and designed the entire concept. The event hosted prominent artists, musicians, politicians, representatives of businesses and civil society. Prepared and implemented the communication strategy, public relations and the digital campaign promoting the event as well as the follow-up events in Cemal Reşit Rey Concert Hall. Details of the event: • Determination of the concept (Lukus Hayat); preparing the concept for both the stage and the exhibition • Confirmation of the concept by the Culture Department, the theater artists who will take part in the show, Cemal Reşit Rey and the municipality musician team, technical team (sound, light), designers (graphics, industrial design, digital artist etc.) • Selection of Lüküs Hayat costumes and posters from the archives • Exploration of the theater - performance hall suitable for 3000 people • Check list preparation with Haliç Congress Center technical team and catering • Preparation of food and beverages suitable for the concept with designer Gönül Paksoy and demo with the chefs • Preparation of sections, flow and decor with the artists • Coordinating and rehearsing the flow with technical teams • Preparation of A+ protocol list • Designing posters, billboards, brochures, invitations and supervising the applications • Preparation of pre-show press invitation and post-show press release • Communication with protocol and media • Preparing the 'Time Tunnel' exhibition before the show, placing the exhibition • Preparing digital art performances before the show • Design and implementation of the pre-show welcome dance and music performance • Moving and placing the exhibition in the Cemal Reşit Rey concert hall after the show • Monitoring the performance of the event with Media Monitoring Center (Medya Takip Merkezi) Show less

Senior Research Expert

• Oct 2018 - Jan 2019

The United Nations Development Program (UNDP) has initiated the “Turkey Resilience Programme” to support local development and to create new jobs in Turkey with the partnership of the Ministry of Industry and Technology and with financial support provided by the European Union. The project’s target group includes both Turkish citizens and Syrians under Temporary Potection (SuTP), while the Project itself aims to enable the private sector to increase productivity and support the added value… Show more The United Nations Development Program (UNDP) has initiated the “Turkey Resilience Programme” to support local development and to create new jobs in Turkey with the partnership of the Ministry of Industry and Technology and with financial support provided by the European Union. The project’s target group includes both Turkish citizens and Syrians under Temporary Potection (SuTP), while the Project itself aims to enable the private sector to increase productivity and support the added value production. Show less The United Nations Development Program (UNDP) has initiated the “Turkey Resilience Programme” to support local development and to create new jobs in Turkey with the partnership of the Ministry of Industry and Technology and with financial support provided by the European Union. The project’s target group includes both Turkish citizens and Syrians under Temporary Potection (SuTP), while the Project itself aims to enable the private sector to increase productivity and support the added value… Show more The United Nations Development Program (UNDP) has initiated the “Turkey Resilience Programme” to support local development and to create new jobs in Turkey with the partnership of the Ministry of Industry and Technology and with financial support provided by the European Union. The project’s target group includes both Turkish citizens and Syrians under Temporary Potection (SuTP), while the Project itself aims to enable the private sector to increase productivity and support the added value production. Show less

Art Director

• Mar 2018 - May 2018

• Development of the industrial design and product development capacities of the SMEs and entrepreneurs • Seeking to enhance the industrial design and product development capacities of the SMEs and entrepreneurs • Development of the industrial design and product development capacities of the SMEs and entrepreneurs • Seeking to enhance the industrial design and product development capacities of the SMEs and entrepreneurs

External Collaborator of the International Labour Office (ILO): Value Chain Expert

• Oct 2017 - Jan 2018

Value Chain Development in footwear and olive to improve livelihoods and decent work opportunities for Syrian refugees and host communities Value Chain Development in footwear and olive to improve livelihoods and decent work opportunities for Syrian refugees and host communities

Senior Short Term Management and Cluster Analysis - Diagnostic Expert

• Aug 2017 - Dec 2017

EC: Technical Assistance for 'Maraş Pepper Cluster' in the South-east Anatolia Region (EuropeAid/134212/IH/SER/TR) The project was implemented under the Regional Development component of the Instrument for Pre-Accession (IPA): Its purpose was to increase the competitiveness of the region through the establishment of a Cluster and a Common Use Facility Centre creating awareness in the sector. Conducted 75 business diagnostics, prepared the business plan, the communication strategy and manual for… Show more EC: Technical Assistance for 'Maraş Pepper Cluster' in the South-east Anatolia Region (EuropeAid/134212/IH/SER/TR) The project was implemented under the Regional Development component of the Instrument for Pre-Accession (IPA): Its purpose was to increase the competitiveness of the region through the establishment of a Cluster and a Common Use Facility Centre creating awareness in the sector. Conducted 75 business diagnostics, prepared the business plan, the communication strategy and manual for the Centre. Provided technical support on implementation of the business plan, prepared a benchmarking analysis and delivered communication trainings for the staff of the Centre. Show less EC: Technical Assistance for 'Maraş Pepper Cluster' in the South-east Anatolia Region (EuropeAid/134212/IH/SER/TR) The project was implemented under the Regional Development component of the Instrument for Pre-Accession (IPA): Its purpose was to increase the competitiveness of the region through the establishment of a Cluster and a Common Use Facility Centre creating awareness in the sector. Conducted 75 business diagnostics, prepared the business plan, the communication strategy and manual for… Show more EC: Technical Assistance for 'Maraş Pepper Cluster' in the South-east Anatolia Region (EuropeAid/134212/IH/SER/TR) The project was implemented under the Regional Development component of the Instrument for Pre-Accession (IPA): Its purpose was to increase the competitiveness of the region through the establishment of a Cluster and a Common Use Facility Centre creating awareness in the sector. Conducted 75 business diagnostics, prepared the business plan, the communication strategy and manual for the Centre. Provided technical support on implementation of the business plan, prepared a benchmarking analysis and delivered communication trainings for the staff of the Centre. Show less

Strategic Marketing Consultant

• Jul 2017 - Aug 2017

EC: Technical Assistance for Improving the Adaptability of Employers and Employees in TR33 region (EuropeAid/136379/IH/SER/TR) The objective was to increase adaptability of employers and employees in TR33 Region particularly by promoting lifelong learning and encouraging enterprises, workers and stakeholders to invest in human resources. A Regional Human Resources Development Centre was established to implement regional active labour market policies and to increase awareness on investing more… Show more EC: Technical Assistance for Improving the Adaptability of Employers and Employees in TR33 region (EuropeAid/136379/IH/SER/TR) The objective was to increase adaptability of employers and employees in TR33 Region particularly by promoting lifelong learning and encouraging enterprises, workers and stakeholders to invest in human resources. A Regional Human Resources Development Centre was established to implement regional active labour market policies and to increase awareness on investing more in Human Resources. Developed strategic marketing and communication plans for the Centre and SMEs in marble, retail, food and construction sectors and provided mentoring services on brand architecture covering vision, goals, market insight, key values, core target audiences and key communication elements following an analysis of current and future employment needs/ opportunities. Show less EC: Technical Assistance for Improving the Adaptability of Employers and Employees in TR33 region (EuropeAid/136379/IH/SER/TR) The objective was to increase adaptability of employers and employees in TR33 Region particularly by promoting lifelong learning and encouraging enterprises, workers and stakeholders to invest in human resources. A Regional Human Resources Development Centre was established to implement regional active labour market policies and to increase awareness on investing more… Show more EC: Technical Assistance for Improving the Adaptability of Employers and Employees in TR33 region (EuropeAid/136379/IH/SER/TR) The objective was to increase adaptability of employers and employees in TR33 Region particularly by promoting lifelong learning and encouraging enterprises, workers and stakeholders to invest in human resources. A Regional Human Resources Development Centre was established to implement regional active labour market policies and to increase awareness on investing more in Human Resources. Developed strategic marketing and communication plans for the Centre and SMEs in marble, retail, food and construction sectors and provided mentoring services on brand architecture covering vision, goals, market insight, key values, core target audiences and key communication elements following an analysis of current and future employment needs/ opportunities. Show less

Marketing and Market Assessment - Senior Expert

• Apr 2017 - Jun 2017

EC: Technical Assistance for the operation of 'My Bee, My Honey, My Honeycomb' (EuropeAid/131545/IH/SER/TR) Implemented under the Regional Development component of IPA, the project aims to increase the competitiveness of the apiculture sector through the establishment of a PPF Centre and an apiculture network. Conducted an international market assessment for the Centre, a value chain analysis including bee keepers, bee experts, api-therapy experts, consumers, retailers, laboratories and unions,… Show more EC: Technical Assistance for the operation of 'My Bee, My Honey, My Honeycomb' (EuropeAid/131545/IH/SER/TR) Implemented under the Regional Development component of IPA, the project aims to increase the competitiveness of the apiculture sector through the establishment of a PPF Centre and an apiculture network. Conducted an international market assessment for the Centre, a value chain analysis including bee keepers, bee experts, api-therapy experts, consumers, retailers, laboratories and unions, prepared the strategy for domestic and international markets, the business plan of the Centre and the cross cutting networking strategies. Show less EC: Technical Assistance for the operation of 'My Bee, My Honey, My Honeycomb' (EuropeAid/131545/IH/SER/TR) Implemented under the Regional Development component of IPA, the project aims to increase the competitiveness of the apiculture sector through the establishment of a PPF Centre and an apiculture network. Conducted an international market assessment for the Centre, a value chain analysis including bee keepers, bee experts, api-therapy experts, consumers, retailers, laboratories and unions,… Show more EC: Technical Assistance for the operation of 'My Bee, My Honey, My Honeycomb' (EuropeAid/131545/IH/SER/TR) Implemented under the Regional Development component of IPA, the project aims to increase the competitiveness of the apiculture sector through the establishment of a PPF Centre and an apiculture network. Conducted an international market assessment for the Centre, a value chain analysis including bee keepers, bee experts, api-therapy experts, consumers, retailers, laboratories and unions, prepared the strategy for domestic and international markets, the business plan of the Centre and the cross cutting networking strategies. Show less

Senior Strategic Planning Expert

• Dec 2016 - Jun 2017

• Preparation of the Departmental Business Plans • Preparation of Corporate Plan for GETAM • Development of service delivery manuals and policies for the Incubation Department • Preparation of the Departmental Business Plans • Preparation of Corporate Plan for GETAM • Development of service delivery manuals and policies for the Incubation Department

Market Research & Branding Expert - Technical Assistance for the Operation of Hand Made in Hatay

• Jun 2015 - Jun 2016

EC: Technical Assistance for the Operation of Hand Made in Hatay (EuropeAid/132369/SER/TR) The project aimed to increase the competitiveness of the handmade and wood processing artisans and small and medium-sized furniture manufacturers in the region, through running a Common Use Centre. The Centre conducted promotional activities at national and international level to help brand development for small businesses. Tasks: (1) Developed a marketing/branding strategy and plan for the Centre and for… Show more EC: Technical Assistance for the Operation of Hand Made in Hatay (EuropeAid/132369/SER/TR) The project aimed to increase the competitiveness of the handmade and wood processing artisans and small and medium-sized furniture manufacturers in the region, through running a Common Use Centre. The Centre conducted promotional activities at national and international level to help brand development for small businesses. Tasks: (1) Developed a marketing/branding strategy and plan for the Centre and for hand-made furniture products after conducting quantitative and qualitative research, (2) Supported the beneficiary for participation to trade fairs, (3) Support designing, developing and producing a catalogue (printed and online) of cultural and historical motifs in the region. (4) Identified most appropriate communication channels for marketing and promotion of handmade furniture products, and promoted the Centre, (5) Prepared and implemented the media and communication programme Show less EC: Technical Assistance for the Operation of Hand Made in Hatay (EuropeAid/132369/SER/TR) The project aimed to increase the competitiveness of the handmade and wood processing artisans and small and medium-sized furniture manufacturers in the region, through running a Common Use Centre. The Centre conducted promotional activities at national and international level to help brand development for small businesses. Tasks: (1) Developed a marketing/branding strategy and plan for the Centre and for… Show more EC: Technical Assistance for the Operation of Hand Made in Hatay (EuropeAid/132369/SER/TR) The project aimed to increase the competitiveness of the handmade and wood processing artisans and small and medium-sized furniture manufacturers in the region, through running a Common Use Centre. The Centre conducted promotional activities at national and international level to help brand development for small businesses. Tasks: (1) Developed a marketing/branding strategy and plan for the Centre and for hand-made furniture products after conducting quantitative and qualitative research, (2) Supported the beneficiary for participation to trade fairs, (3) Support designing, developing and producing a catalogue (printed and online) of cultural and historical motifs in the region. (4) Identified most appropriate communication channels for marketing and promotion of handmade furniture products, and promoted the Centre, (5) Prepared and implemented the media and communication programme Show less

Adjunct Professor in the College of Administrative Sciences & Economics

• 2006 - 2007

Teaching MKTG 301 – Marketing Research assigned to me by the Dean of the College and assuming the administrative, committee and service responsibilities that may be required by the University or the College Teaching MKTG 301 – Marketing Research assigned to me by the Dean of the College and assuming the administrative, committee and service responsibilities that may be required by the University or the College

Adjunct Lecturer

• 2004 - 2004

Qualitative methodology at spring period at Bilgi University Cultural Studies Master's Program Qualitative methodology at spring period at Bilgi University Cultural Studies Master's Program

International Research, SME Policy and Diagnostic Expert

• 2003 - 2004

Assessment of the BC’s performance: • Enable both the beneficiaries and the centre to fully benefit from experience gained when implementing services in order to obtain diagnostic information that might influence future services • Preparation of SME policy assessment • Supporting BCs’ business/strategy plans in the light of research / diagnosis results •. Preparation of SME strategy for empowerment of Turkish SME’s in the context of an effectively functioning… Show more Assessment of the BC’s performance: • Enable both the beneficiaries and the centre to fully benefit from experience gained when implementing services in order to obtain diagnostic information that might influence future services • Preparation of SME policy assessment • Supporting BCs’ business/strategy plans in the light of research / diagnosis results •. Preparation of SME strategy for empowerment of Turkish SME’s in the context of an effectively functioning SME system on innovation that employs bottom-up participative mechanisms Conducting SME diagnosis and survey: • Visiting 100 SMEs to prepare a detailed analysis of the support requirements of SMEs in the regions, through diagnosis, to assist them to develop and internationalize their services including services on marketing, exporting and branding product Show less Assessment of the BC’s performance: • Enable both the beneficiaries and the centre to fully benefit from experience gained when implementing services in order to obtain diagnostic information that might influence future services • Preparation of SME policy assessment • Supporting BCs’ business/strategy plans in the light of research / diagnosis results •. Preparation of SME strategy for empowerment of Turkish SME’s in the context of an effectively functioning… Show more Assessment of the BC’s performance: • Enable both the beneficiaries and the centre to fully benefit from experience gained when implementing services in order to obtain diagnostic information that might influence future services • Preparation of SME policy assessment • Supporting BCs’ business/strategy plans in the light of research / diagnosis results •. Preparation of SME strategy for empowerment of Turkish SME’s in the context of an effectively functioning SME system on innovation that employs bottom-up participative mechanisms Conducting SME diagnosis and survey: • Visiting 100 SMEs to prepare a detailed analysis of the support requirements of SMEs in the regions, through diagnosis, to assist them to develop and internationalize their services including services on marketing, exporting and branding product Show less

Senior Writer

• 2000 - 2002

Current trends, interviews on innovation and branding with the corporate leaders Current trends, interviews on innovation and branding with the corporate leaders

General Manager

• May 1999 - May 2001

• Managing a team of 120 • Accomplishing high level of profitability on household consumption panel (turning %50 loss to %3 profit) • Conducting census and segmentation analyses establishing samples-panels for durable and cell phones • Managing profitable ad-hoc projects as well as others • Managing numerous projects on various branding and marketing topics such as gaining new customers, gain and loss analysis, trends in household expenditure – shopping basket, household… Show more • Managing a team of 120 • Accomplishing high level of profitability on household consumption panel (turning %50 loss to %3 profit) • Conducting census and segmentation analyses establishing samples-panels for durable and cell phones • Managing profitable ad-hoc projects as well as others • Managing numerous projects on various branding and marketing topics such as gaining new customers, gain and loss analysis, trends in household expenditure – shopping basket, household structures, profile of purchasing agents, transaction size, point of purchase, price, volume, penetration, purchasing frequency, shopping attitudes, FMCG and electronics retail industries, consumer confidence index and customer satisfaction, census (coverage measurement, inventory, segmentation) Show less • Managing a team of 120 • Accomplishing high level of profitability on household consumption panel (turning %50 loss to %3 profit) • Conducting census and segmentation analyses establishing samples-panels for durable and cell phones • Managing profitable ad-hoc projects as well as others • Managing numerous projects on various branding and marketing topics such as gaining new customers, gain and loss analysis, trends in household expenditure – shopping basket, household… Show more • Managing a team of 120 • Accomplishing high level of profitability on household consumption panel (turning %50 loss to %3 profit) • Conducting census and segmentation analyses establishing samples-panels for durable and cell phones • Managing profitable ad-hoc projects as well as others • Managing numerous projects on various branding and marketing topics such as gaining new customers, gain and loss analysis, trends in household expenditure – shopping basket, household structures, profile of purchasing agents, transaction size, point of purchase, price, volume, penetration, purchasing frequency, shopping attitudes, FMCG and electronics retail industries, consumer confidence index and customer satisfaction, census (coverage measurement, inventory, segmentation) Show less

SMPRT (Strategic Marketing Presearch Research and Trends) Manager

• 1997 - 1999

• Managing 2 million USD annual budget • Conducting research to be implemented into business plans, performed strategic planning and trend & marketing analyses • Implementing segmentation of consumer and sales channels towards national and local communication & marketing strategies • Directing international coordination with other Coca-Cola Company branches as well as the headquarters in Atlanta and Spain • Managing weekly, monthly, quarterly and annual forecasts and their… Show more • Managing 2 million USD annual budget • Conducting research to be implemented into business plans, performed strategic planning and trend & marketing analyses • Implementing segmentation of consumer and sales channels towards national and local communication & marketing strategies • Directing international coordination with other Coca-Cola Company branches as well as the headquarters in Atlanta and Spain • Managing weekly, monthly, quarterly and annual forecasts and their presentation to various levels of management • Founding a research library, developing methods and standards for establishing a data-base which made the provision of data to the headquarters possible • Implementing research instruments like marketing mix modelling, artificial intelligence and led projects of simulation for sales and factors affecting sales • Managing monitoring and evaluation program, intelligence unit

Research Manager

• 1995 - 1997

• Conduct quantitative and qualitative surveys collaborating with third party research agencies • Implementing survey results into business plans • Compile reports on FMCG, retail and consumers • Benchmarking local results with global results • Using Quantum, Quanvert

Quantitative Research Group Leader and Marketing Manager

• Aug 1991 - Feb 1996

• Establishment of research model (defining target groups, calculating sample size based on sampling error and confidence level, defining research method(s), setting hypothesis to be tested, preparing questionnaire, coordinating pilot interviews and field study, recruiting and training the field staff, assigning supervisors and field managers for the field study, validating and editing the data, preparing verbatim, coding, data entry, tabulations and statistical analysis) • Developing… Show more • Establishment of research model (defining target groups, calculating sample size based on sampling error and confidence level, defining research method(s), setting hypothesis to be tested, preparing questionnaire, coordinating pilot interviews and field study, recruiting and training the field staff, assigning supervisors and field managers for the field study, validating and editing the data, preparing verbatim, coding, data entry, tabulations and statistical analysis) • Developing business strategies • Expanding client base enhancing the quality of service provided • Implementing new methods and perspectives in line with the innovations in research sector • Achieving goals of high profitability (making 45% annual turnover and 25% profit) • Establishing new field standards and training the field team based on such standards Show less • Establishment of research model (defining target groups, calculating sample size based on sampling error and confidence level, defining research method(s), setting hypothesis to be tested, preparing questionnaire, coordinating pilot interviews and field study, recruiting and training the field staff, assigning supervisors and field managers for the field study, validating and editing the data, preparing verbatim, coding, data entry, tabulations and statistical analysis) • Developing… Show more • Establishment of research model (defining target groups, calculating sample size based on sampling error and confidence level, defining research method(s), setting hypothesis to be tested, preparing questionnaire, coordinating pilot interviews and field study, recruiting and training the field staff, assigning supervisors and field managers for the field study, validating and editing the data, preparing verbatim, coding, data entry, tabulations and statistical analysis) • Developing business strategies • Expanding client base enhancing the quality of service provided • Implementing new methods and perspectives in line with the innovations in research sector • Achieving goals of high profitability (making 45% annual turnover and 25% profit) • Establishing new field standards and training the field team based on such standards Show less

Trend and Cultural Analyst

• May 1991 - 1993

Professional National Tourist Guide

• 1990 - 1991

After receiving the national professional tourist guide certificate from the Ministry of Tourism in Turkey, I worked as a tourist guide in Greek language in Turkey and tour leader in Greek islands. After receiving the national professional tourist guide certificate from the Ministry of Tourism in Turkey, I worked as a tourist guide in Greek language in Turkey and tour leader in Greek islands.

Assistant

• 1987 - 1989

Carrying out preliminary (qualitative and quantitative) research projects for foreign investors in FMCG retail, tourism, furniture and tobacco sectors. Preparing market penetration strategies and reports, identification of current players in the sectors, reporting on market size and scope, commercialization support for products. Carrying out preliminary (qualitative and quantitative) research projects for foreign investors in FMCG retail, tourism, furniture and tobacco sectors. Preparing market penetration strategies and reports, identification of current players in the sectors, reporting on market size and scope, commercialization support for products.