Experience

OPPO Malaysia

• Malaysia
• Telecommunications
• 1 - 100 Employee

• Digital Marketing Executive (KOL, Influencers and Celebrities Management)

  • Aug 2020 - Present

  Job overview: • Source, contact and communicate with KOL, influencers and celebrities for our upcoming project and brief them in terms of rates, deliverables, contents expectations and contract procedures • Manage KOL, influencers and celebrities throughout project period by preparing brief and sharing over campaign overview and directions and ensuring that deliverables are completed according to brief and in timely manner • Assist KOL, influencers and celebrities during shooting in terms of briefing, managing expectations for the shooting, communicate and ensuring that their hospitality is taken care of • Work with multiple agencies to better source and manage multiple KOL and influencers at one time • Keep up with raising KOL, influencers and celebrities in the industry and social media to leverage on their popularity for our campaigns • Build rapport and maintain good relationships with the KOL, influencers and celebrities management team and agency What I’ve done so far: • Worked and managed over 300 KOLs, influencers and celebrities for our branding campaigns and projects, ranging from nano KOL, micro KOL to top celebrities in Malaysia throughout multiple platforms, including TikTok, Instagram, YouTube and Twitter • Managed multiple campaigns and projects involving KOL and influencers, such as livestreams, on-ground events, product seeding, social media takeovers, etc • Prepared reports to analyse the effectiveness of engaging with the KOL, influencers and celebrities by calculating the engagement rate, view rate and the CPE and CPV Show less



Al-Ikhsan Sports

• Malaysia
• Retail
• 1 - 100 Employee

• Social Media Content Planner

  • Apr 2018 - Jul 2020

  Created contents and manages Al-Ikhsan Sports, Football Republic, Sneaker Street, Liverpool FC Retail Malaysia social media accounts by planning, scheduling, posting contents. Involved in events; to provide LIVE social media updates and write press release to be distributed to media partners. Contacted, managed and liaised with sports and football KOLs and Influencers for social media contents and promotional contents. Created contents and manages Al-Ikhsan Sports, Football Republic, Sneaker Street, Liverpool FC Retail Malaysia social media accounts by planning, scheduling, posting contents. Involved in events; to provide LIVE social media updates and write press release to be distributed to media partners. Contacted, managed and liaised with sports and football KOLs and Influencers for social media contents and promotional contents.



Play4Sports

• Spectator Sports

• Digital Content Executive

  • Jun 2017 - Apr 2018

  Managed clients' social media accounts in terms of content creation, daily postings schedule, campaign promotions etc. Wrote press release for events and ongoing promotions. Managed clients' social media accounts in terms of content creation, daily postings schedule, campaign promotions etc. Wrote press release for events and ongoing promotions.



Primeworks Studios Sdn. Bhd.

• Malaysia
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Film Marketing Executive

  • Apr 2016 - Apr 2017

  Managed Primeworks Studios social media accounts by planning daily postings on monthly basis.. Translated articles, press releases, movie synopsis and scripts. Managed talents, actors, actresses and film personnel during events, promotional shootings, film premieres, etc. Managed Primeworks Studios social media accounts by planning daily postings on monthly basis.. Translated articles, press releases, movie synopsis and scripts. Managed talents, actors, actresses and film personnel during events, promotional shootings, film premieres, etc.



IYUNO Media Group

• United States
• Entertainment Providers
• 400 - 500 Employee

• Part-time Subtitler

  • Jul 2015 - Mar 2016

  Translated subtitles for TV programs. Translated subtitles for TV programs.

• Intern

  • Nov 2015 - Jan 2016

  Researched and developed articles that are relevant to the youth, gamers and young generations. Translated subtitles for local TV programs. Researched and developed articles that are relevant to the youth, gamers and young generations. Translated subtitles for local TV programs.