Nupur Relekar

Head of Creative at 6thStreet.com
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Contact Information
us****@****om
(386) 825-5501
Location
Dubai, United Arab Emirates, AE

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5.0

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Anirudh Dharmagadi

Nupur is a total creative rockstar! I've seen her take ideas and spin them into absolute gold. As the leader of the creative, content, and studio teams, she always pushed everyone to do more, be bold, and most importantly, have fun with their work. She's an absolute team player who’s always in the trenches, constantly experimenting, and coming up with brilliant stuff. Under her watch, our brand soared to new heights. She reshaped the look of our site and redefined our social media campaigns, infusing fresh energy and appeal into our brand. A testament to her creative prowess and leadership was the time she conceptualized a Mother's Day campaign on TikTok. The campaign generated a whopping 4.3 billion views, created a major PR buzz, and was recognized as the 'Best Viral Marketing Campaign' at the Masters of Modern Marketing Awards 2019. But what makes Nupur stand out is not just her creativity. She's also one of those rare creative minds that understands business. She doesn't create for creativity's sake but uses her skills to solve business problems and add tangible value. Since our time at Hopscotch, Nupur's been my first port of call for anything creative. She's got this knack for turning even the most complicated concepts into awesome creations. As the Creative Head, Nupur displayed an extraordinary blend of imagination, leadership, and dedication. Any team would be super lucky to have her. She's a creative powerhouse, an inspiring leader, and just an all-around great person to work with.

Rahul Anand

It is with great pleasure that I write this LinkedIn recommendation. I had the privilege of working closely with Nupur at our company, Hopscotch, and I was consistently impressed by her exceptional talent and unwavering dedication. Nupur exudes humility. This has undoubtedly shaped her work ethic and determination. Her journey from JJ School or Art to where she has reached today showcases her relentless pursuit of excellence and personal growth. This background has instilled in her a unique perspective, allowing her to approach projects with a refreshing creativity and ingenuity. One of Nupur's standout qualities is her fabulous sense of taste in design. Whether it's creating visually stunning creatives or designing captivating user interfaces for our storefront, she has an innate ability to strike the perfect balance between aesthetics and functionality. Her work has been instrumental in transforming Hopscotch's brand, making us highly aspirational and leaving a lasting impression on consumers across India. Moreover, Nupur possesses an incredible startup DNA that sets her apart. She thrives in fast-paced environments and demonstrates an exceptional ability to wear multiple hats. Her versatility allows her to seamlessly transition between various design projects and adapt to new situations with ease. She embraces challenges head-on, diving into unfamiliar territories and consistently delivering outstanding results. Throughout her time at Hopscotch, we threw one big challenge at Nupur after the other. I had the privilege of witnessing Nupur's unwavering focus and determination. Her commitment to excellence and meticulous attention to detail ensure that every project she undertakes is executed to perfection. She consistently goes above and beyond, exceeding expectations and consistently delivering exceptional work. In summary, I wholeheartedly recommend Nupur for any Creative design role. Her unique background, fabulous sense of taste, and startup DNA make her an invaluable asset to any team. She is a true professional who consistently exceeds expectations and brings a fresh perspective to every project. Please feel free to reach out to me if you would like to discuss Nupur's qualifications further. I have no doubt that she will continue to thrive and make a significant impact wherever she goes.

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Experience

    • United Arab Emirates
    • Retail
    • 200 - 300 Employee
    • Head of Creative
      • Oct 2020 - Present

    • India
    • Retail Apparel and Fashion
    • 200 - 300 Employee
    • Director - Creative
      • Feb 2016 - Sep 2020

      Spearheaded building the in-house creative, studio & social media teams. Lead and guide them to execute day-to-day + big brand initiatives. Site Merchandising - Lead a team that drives ~50% of the daily revenue by translating business objectives & the supply calendar into a customer-centric homepage by defining the structure, the contents & the visual language Social Media & Community - Engaging a growing community of 2.2M on Facebook & 320k+ on Instagram by leading the social media team to create an effective strategy for the respective channels - Conceptualised a viral Mother’s Day campaign that garnered 4.3B views on TikTok creating a PR frenzy - Leveraged the power of community by devising both the UGC and the influencer program Creative Studio - Lead the set-up & operations of a full-stack studio that shoots 4 lifestyle & 5k products a month Show less

    • India
    • Retail
    • 1 - 100 Employee
    • Design Director
      • Jun 2013 - Jan 2016

      - Responsible for the look, feel & tonality of the tastemaker-led brand across channels: homepage, marketing & social media - Part of the core team that led the merger of the now defunct labels: thehomelabel.com by Sussanne Khan / theclosetlabel.com by Malaika Arora Khan / thetrunklabel.com by Bipasha Basu into one lifestyle destination: www.thelabellife.com - Responsible for the look, feel & tonality of the tastemaker-led brand across channels: homepage, marketing & social media - Part of the core team that led the merger of the now defunct labels: thehomelabel.com by Sussanne Khan / theclosetlabel.com by Malaika Arora Khan / thetrunklabel.com by Bipasha Basu into one lifestyle destination: www.thelabellife.com

    • India
    • Advertising Services
    • 100 - 200 Employee
    • Art Director
      • Jun 2009 - Nov 2012

      - Lead and designed advertising campaigns for Cadbury Oreo / Blue Star ACs / ACT II Popcorn / Mahindra Nanhi Kali - Lead and designed advertising campaigns for Cadbury Oreo / Blue Star ACs / ACT II Popcorn / Mahindra Nanhi Kali

Education

  • Sir JJ Institute of Applied Arts
    Bachelor of Applied Arts (B.F.A - Applied Arts), Typography
    2005 - 2009

Community

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