Experience

Stikets

• Spain
• Online and Mail Order Retail
• 1 - 100 Employee

• Country Manager Italy

  • Jul 2019 - Present

  • Increase Brand engagement on social media • Drive sales through the creation and monitorization of marketing campaigns • Interact with current and potential Stikets online customers • Write and/or translate content all marketing channels • Increase Brand awareness • Allocate budgeted money for marketing actions and analyze the impact of each action • Increase Brand engagement on social media • Drive sales through the creation and monitorization of marketing campaigns • Interact with current and potential Stikets online customers • Write and/or translate content all marketing channels • Increase Brand awareness • Allocate budgeted money for marketing actions and analyze the impact of each action



Social Reporters - Live Brand Journalism

• Italy
• Online Audio and Video Media
• 1 - 100 Employee

• Project Manager and Speaker

  • May 2019 - Present



QVC

• United States
• Retail
• 700 & Above Employee

• TV Guest

  • Aug 2019 - Feb 2021

  Brand Ambassador for Shuyao Brand Ambassador for Shuyao



University of Verona

• Italy
• Higher Education
• 700 & Above Employee

• Digital Marketing & Communications

  • Sep 2020 - Jan 2021

  • Crafting promotional materials • Planning and producing newsletters • Managing web contents • Managing social media marketing campaigns • Support in course organization and management • Crafting promotional materials • Planning and producing newsletters • Managing web contents • Managing social media marketing campaigns • Support in course organization and management



FattoreMamma

• Italy
• Advertising Services
• 1 - 100 Employee

• Blogger and Web Content Editor

  • Mar 2019 - Dec 2020

  • Editing and writing SEO-oriented texts related to health, maternity, childhood, lifestyle, and food. • Collecting and checking material from multiple sources. • Editing and writing SEO-oriented texts related to health, maternity, childhood, lifestyle, and food. • Collecting and checking material from multiple sources.



Diaspora24 TV

• Milano, Italia

• TV Presenter

  • Oct 2017 - Dec 2020

  Presenting reggae music contents one time a week for the Senegalese TV based in Milan Diaspora24, interviewing musicians, guests and celebrities and using social media to interact with the viewers. Generating TV show ideas based on trendy topics and popular demand. Reviewing and approving scripts, music, rough cuts, fine cuts, and final videos. Presenting reggae music contents one time a week for the Senegalese TV based in Milan Diaspora24, interviewing musicians, guests and celebrities and using social media to interact with the viewers. Generating TV show ideas based on trendy topics and popular demand. Reviewing and approving scripts, music, rough cuts, fine cuts, and final videos.



ESO Società Benefit arl

• Italy
• Environmental Services
• 1 - 100 Employee

• Marketing Communications Specialist

  • Oct 2017 - Feb 2019

  • Crafting promotional materials: brochure, press release, emails, and other media outreach programs. • Planning and producing a fortnightly newsletter read by 12.000+ subscribers. • Managing web contents through CMS systems (Joomla, WordPress, Blogger), both editing and writing SEO-oriented texts. • Managing social media marketing campaigns and day-to-day activities. Monitoring, listening and responding to users, while cultivating leads and sales. • Organising and attending promotional events such as press conferences, open days, exhibitions, tours and visits. • Speaking publicly at interviews, press conferences and presentations. Show less



Ricomincio da Mamma

• Milano, Italia

• Blogger

  • Mar 2011 - Nov 2017

  Compose SEO-oriented texts in an engaging and clear manner, eliminate misspellings, inaccuracies, inconsistencies, and grammatical errors. Oversee all aspects of public relations, digital marketing, and branding. Key Accomplishments: • Promoted the blog through social media platforms, connections, advertisements, or email blasts. • Conceptualised and edited the web content related health, maternity, childhood, lifestyle, and food. Compose SEO-oriented texts in an engaging and clear manner, eliminate misspellings, inaccuracies, inconsistencies, and grammatical errors. Oversee all aspects of public relations, digital marketing, and branding. Key Accomplishments: • Promoted the blog through social media platforms, connections, advertisements, or email blasts. • Conceptualised and edited the web content related health, maternity, childhood, lifestyle, and food.



Klin Srl

• Milano, Italia

• Store Manager and Web Marketing Specialist

  • Jan 2011 - Jul 2017

  Direct store's daily operations, provide high-volume customer service, and build long-term relationships with suppliers. Maintain a positive customer service oriented environment through selection, training, and development of staff. Establish, evaluate and reach short term and long-term goals for store and staff. Key Accomplishments: • Designed and implemented strategies related to the company's web presence, image, and promotion. • Developed rich, quality content for online sites, as well as integrated other online presences, including social media outlets with email-marketing campaigns. Show less



Enjoy More

• Milano, Italia

• Public Relations and Event Management Specialist

  • Mar 2006 - Dec 2010

  Directed all aspects of event management, press news composing, web editing, and product launch. Oversaw the organisation of events, such as press conferences, private parties, and weddings. Developed and maintained positive relationships with stakeholders, journalists, and trade press editors. Key Accomplishments: • Implemented and tracked all proactive public relations efforts by creating daily progress reports to promote a positive company image. Wrote, edited, and distributed news releases for campaigns. • Researched and developed communication materials, product descriptions, and press releases. Outlined and managed comprehensive web marketing and sales strategies for distribution of vendor products. Show less



Delegazione Italiana della Fiera di Madrid

• Milano, Italia

• Organization Office - Internship

  • Sep 2005 - Feb 2006

  Provided support and advice for Italian exhibitors and potential clients interesting in participating at trade fairs in Madrid. Provided support and advice for Italian exhibitors and potential clients interesting in participating at trade fairs in Madrid.



Officine del Volo

• Milano, Italia

• Press Office and Events Planning - Internship

  • May 2005 - Sep 2005

  Press office activities and events planning of a wide variety of events: meetings, conventions, press conferences, private parties, weddings. Press office activities and events planning of a wide variety of events: meetings, conventions, press conferences, private parties, weddings.