Experience

Banyan Tree Group Property

• Thailand
• Real Estate
• 1 - 100 Employee

• Director of Marketing

  • Jan 2023 - Present

  - New branding - New corporate identity & guidelines - Creative design - Digital marketing (including new website & analysis) - Public relations - Event - New branding - New corporate identity & guidelines - Creative design - Digital marketing (including new website & analysis) - Public relations - Event



Freelance

• Marketing Strategist

  • Jan 2020 - Dec 2022

  Marketing strategist for hospitality, property developers and F&B. Marketing strategist for hospitality, property developers and F&B.



The Scenical Group - Hotels & Resort, Water Park, Theme Park, Commercial Space, Residences

• Bangkok Metropolitan Area, Thailand

• Corporate Strategic Planning Committee & Corporate Marketing Director

  • May 2016 - Oct 2019

  *Key success: Increase double revenue of owned online booking channels for luxury market. Create online booking channels and revenue for mass market. Appointed to be a team member for corporate strategic planning of current projects and new businesses. Integrated marketing for Hospitality Business and Property Development under the brands of Scenical World (amusement park, water park, commercial space), Greenery Resort Khao Yai, Botanica Khao Yai, Khao Yai Foresta, Khao Yai Convention Centre - Integrated Marketing plan, strategies and budgetting - Digital marketing planning including google analytics and content writing - Sponsorship - Create customer journeys and develop customer satisfaction program for brands loyalty - PR programs - Events and roadshows - Tenant relations, community management, retail management - New business plan and strategy Show less



Zaab eli

• Bangkok City, Thailand

• Co-Founder

  • Jul 2009 - Sep 2019

  Thai restaurants; 8 branches in leading prime locations of Bangkok Thai restaurants; 8 branches in leading prime locations of Bangkok



Burda (Thailand) Co., Ltd. (HELLO!, PRESTIGE and Lisa)

• Bangkok Metropolitan Area, Thailand

• Marketing Director

  • Oct 2014 - Apr 2016

  *Key success: Pioneer team leader of "Transform" print to digital projects. Taught print content editor and editorial team "How to write digital content". Revamp websites. Create new content strategies for all segments from mass, luxury to super luxury markets Accomplished double website target (UPV, PV, ATP) at only half of the time frame planned (2 months). Increased 4 times social media followers, and 2 times engagement. Develop new digital monetary source for the company. October 2015 - April 2016 Digital marketing for both mass and luxury magazines segment. - Digital strategy, content strategy, content marketing, media & PR plan, - Digital branding campaign - Customized digital campaigns for clients - New digital business development October 2014 - September 2015 Total marketing and marketing communication for both mass and luxury magazines (Lisa, HELLO! and PRESTIGE) - Marketing events - Branding campaign for Lisa, HELLO! and PRESTIGE - Customized campaigns for clients - Digital marketing for Lisa and HELLO! - Being representative for the company to attend ulta luxury and luxury events; eg. Cristies's House Private Auction, Le boutin, Chef's tables, Jewelry Fashion Shows, Cosmetic Anniversary event, etc. Show less



Meilla Hospitality Group

• Director of Strategic Planning

  • Apr 2011 - Oct 2014

  - Analyze location and business situation - Develop business plan and expansion - Design hotels & spas concept - Design brand positioning and DNA - Design hotels & spas organization module - Develop marketing plan - Design franchising business model - Design all rounded brand touchpoints - Supervise on client's staffs recruitment and development - Coaching client's staffs - Marketing research and mystery shoppers - Manage Budget plan - Initiate and design the platform for online channels to hotels and spas; website, facebook, twitter, tripadvisor, etc.) Show less



U5OK

• Group Account Director

  • Apr 2010 - Mar 2011

  U5OK is the German & Thai joint venture Advertising Agency Brands: BMW Thailand, Diamond Building Products, Kohler, DTAC, Jirung Spa, Rojukiss, VMV Hypoallegenics Thailand, and new businesses - Develop communication strategies in both long term (like rebranding the products) and short term (like new product launch or activation) - Develop advertising, media and PR plan - Rebranding strategy and design brand DNA - Total communication executions; above the line, below the line, online (official website, interactive activation, social network), new product launch events, events roadshow, PR news release and summary Show less



Yin Yang Massage & Spa

• General Manager

  • Mar 2007 - Mar 2010

  *Key Success: Increase the revenue by 50% within 4 months. Yin Yang Massage & Spa is a 4 stars Massage & Spa in a boutique hotel. - Develop brand plan, brand positioning, business plan and marketing, advertising and PR plan - Oversee the day-to-day operation - Increase the brand visibility and brand awareness - Initiate the on-line marketing and successfully launch - Develop the sales tools and system of benefits - Allocate marketing budget and organize the evaluation reports Show less



Cheil Communications

• Advertising Services
• 1 - 100 Employee

• Account Director

  • Apr 2006 - Jan 2007

  Cheil Communication Ltd. (Thailand) is the leading Korean advertising agency with branches around the world, the sister company of Samsung. Brand: Samsung Mobile Phone - Exclusively handle marketing communication for Samsung Mobile Phone business: TV, Prints, Events, Mobile Booths, Online Channels, Press Conferences, PR activites, etc. - Develop communication strategy, plan and execution - Manage client’s budget - Allocate budget on each communication channel - Work with sales team to deliver support materials Show less



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Regional Account Manager

  • May 2001 - Mar 2006

  JWT is global top brand communication agency and the largest advertising companies group. I handled the biggest client of the office in Thailand. Brands: Sunsilk Regional Hair Care Products (Thailand, Malaysia, Singapore, Philippines, Indonesia, Vietnam, Laos, Cambodia, India, Sri Lanka, Pakistan, Bangladesh and Turkey), Star Cruises, Bangkok Bank - Develop brand proposition and product concept - Develop rebranding strategies, advertising plan and execution plan - Be a part of new products concept development through Qualitative, Quantitative Research and Focus group. - Be a part of new communication concept development through Focus group. - Develop innovative products strategies - Researched and developed global brand communication strategies for GLOBAL FMCG product launches - Developed communication strategies and plan for several REGIONAL FMCG products re-launches - Developed the gorilla marketing for new products launches - Manage the brands in all communication aspects; competitive tracking and analysis, advertisements development, budgeting, etc. - Control the communication approach at regional level. - Supervise and work closely with each country to manage regional brand perspective. Show less