Experience

Penguin Random House Grupo Editorial México

• Book and Periodical Publishing
• 100 - 200 Employee

• Marketing Manager

  • Jul 2022 - Present

  I lead strategic marketing and manage the life cycle of books of three core divisions. My team launches over 25 campaigns per year B2C and B2B in addition to ongoing work with our book backlist being permanently revitalized tv shows and movie launches and other strategic partnerships.—My divisions obtained all time profitability and cost efficiency records.—Team: incorporation and development of new profiles oriented towards measurement and content generation.—Product: successful incorporation of the Molino label, ensuring the continuity of its sales and launch of the Manga District.—Cross-functional team collaboration: coordination of Penguin Lab, a capsule of innovation in the editorial in an Agile framework.

• Marketing Manager Children, Young Adult, Pocket Books & Reference

  • Mar 2020 - Present

  I am responsible for two core business divisions: Children and young adult. Portfolio includes Harry Potter, Twilight, Peppa Pig, among many others, as well as influencers such as Luisito Comunica and Lesslie Polinesia and Pocket and Reference divisions, where the publisher's backlist lives with more than 3000 tittles.In my first year in the new position, together with my team, we achieved:—Reshaping the division incorporating two new profiles (performance analyst and content manager) in addition to establishing new clear reporting lines.—Rethinking the work circuit by putting the consumer at the center, hiring new tools (Audiense) and generating new processes.Collaborative work with transversal projects is added to the strategic definitions of the division:—Design of a new work process driven by consumer insights: Quick Win & Long Run.—Coordination of the Driving Online Sales project in Mexico.